Got a tip for us? Share it...

iTunes 5 and Digital Rights Management?

MacBidouille.com has published an interesting rumor regarding stricter Digital Rights Management (DRM) possibly coming to iTunes 5.



Apple's current DRM process allows songs to be burnt to CDs -- which may then be played or re-reripped as any "normal" CD can.



According to MacBidouille:



    To solve this crucial issue, Apple is reported to have taken a licence from Verance.



According to Verance's site, they offer an interesting watermark system which embeds "inaudible yet identifiable digital codes into an audio waveform". Such a watermark system would prevent Verance-aware systems from copying those files (unless otherwise allowed) -- though any system would be able to play them. Presumably, non-Verance aware systems would ignore the watermarks and allow you to rip the songs.



MacBidouille states that this protection would be particularly used in the Audio DVD format which is also due to be supported in iTunes 5 as well as the iTunes Music Store. DVD Audio claims to offer "at least twice the sound quality of audio CD." Verance indicates that its technology was selected as the industry standard for DVD-Audio.



While MacBidouille's report implies that this protection system would be used by Apple in Audio CDs, presumably only Verance-aware systems would enforce it.



On the other hand it appears any official DVD-Audio system (Apple's or otherwise) will contain both the Watermark system as well as a key-encryption. More Info: DVD-Audio Copy Protection



Additional Info: DVD Audio Watermarking controversy.


Note: Macbidouille has had a variable history of accuracy, and gives no indication as to the confidence of this report.

Top Rated Comments

(View all)

112 months ago
Seems like an interesting solution... the question is, will a standard copy protection system be adopted by *everyone* in the industry?
Rating: 0 Positives / 0 Negatives
112 months ago
Interesting.

I'm glad to hear that that iTMS and iTunes will support DVD-A. Hopefully that means that higher quality songs will be able to be purchased.


Lethal
Rating: 0 Positives / 0 Negatives
112 months ago
As long as normal off-the-shelf CDs don't have this, I'm fine. Any copy-protection on those CDs will result in me boycotting it. I already refuse to buy any album with EMI's CopyControl on it - it's a shame when technology will stop be from buying Ben Harper and Norah Jones.
Rating: 0 Positives / 0 Negatives
112 months ago
Just another reason not to use iTunes and to buy REAL CDs...
Rating: 0 Positives / 0 Negatives
112 months ago

Originally posted by ZildjianKX
Just another reason not to use iTunes and to buy REAL CDs...


Except that many CDs have similar methods already in place.
Rating: 0 Positives / 0 Negatives
112 months ago
.

Rating (0 Positives; 10 Negatives)


Popular story.
Rating: 0 Positives / 0 Negatives
112 months ago
DRM is inevitable, no matter how much we hate it. Apple never said they were against DRM, but they said that they would do it if there were a proper solution, IIRC. Maybe they have found out how to do it properly.

Thank god I'm deaf so I won't have to worry about this crap. :p Just kidding. I know DRM is scary, but realistically, it's inevitable. :(
Rating: 0 Positives / 0 Negatives
112 months ago

Originally posted by ZildjianKX
Just another reason not to use iTunes and to buy REAL CDs...


I sit there are write up a full report on it, and people still just have knee jerk reactions. :)

My take is that while it's possible that Apple may use it on the audio-cd's... it doesn't seem likely -- as every other CD-player/ripper ignores it. It makes more sense they are using it for DVDAudio.

It seems _all_ DVDAudio players will be required to use this new protection. Much like all DVD-Players must enforce CSS.

arn
Rating: 0 Positives / 0 Negatives
112 months ago

Originally posted by arn
damnit, I sit there are write up a full report on it, and people still just have knee jerk reactions.

My take is that while it's possible that Apple may use it on the audio-cd's... it doesn't seem likely -- as every other CD-player/ripper ignores it. It makes more sense they are using it for DVDAudio.

It seems _all_ DVDAudio players will be required to use this new protection. Much like all DVD-Players must enforce CSS.

arn


Arn,

But could iTunes refuse to play MP3s ripped from CDs that contain the water mark? Thus the MP3 is bad if ripped and used with aware players. Or, is this a watermark that becomes more visible under compression and makes the MP3 less that satisfying?
Rating: 0 Positives / 0 Negatives
112 months ago

Originally posted by dguisinger
Arn,

But could iTunes refuse to play MP3s ripped from CDs that contain the water mark? Thus the MP3 is bad if ripped and used with aware players. Or, is this a watermark that becomes more visible under compression and makes the MP3 less that satisfying?


interesting point.

suppsedly, the watermark stays in tact through the mp3 encoding process. So, yes, an watermarked MP3 wouldn't be able to play on an iTunes that enforced it.

(all theoretical)

... but any other "usual" MP3 player would. That's why it makes sense for something like DVD's or DVDAudio where there's presumably a governing licensing group that controls it.

MP3, however, was born DRM free.... so none of the apps/players support it.

arn
Rating: 0 Positives / 0 Negatives

[ Read All Comments ]