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Apple Advertisements Part 2: Celebrities

Damon Wright's weblog gives us some information about his involvement in "Real People" Apple Ads in which he is featured. Of interest, he notes a second part of the campaign which will involve celebrities:



On a day's notice, they shipped me to Boston to hang out with what turned out to be the second to the last round of 25 of us "Joe Regulars" who were to be shot on film by Mr. Morris himself. Apparently, the next round would be celebrities. We hung out with one, but I still can't say who. I have a picture of myself with him. His arm's around me. What a coup.



Morris filmed each of us for somewhere between 45 minutes and an hour and a half. In between film role change, they took about a hundred stills of us. Keep in mind, as this is happening, and the hot lights are beating down on us, we have no idea what this is for.



This reflects and confirms GNYC's report about this ad campaign back in May. Per that report, future spots may include Lou Reed, Spike Lee, Bela Fleck as well as other Grammy artists.


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126 months ago
Damon Wright's weblog gives us some information about his involvement in "Real People" Apple Ads in which he is featured. Of interest, he notes a second part of the campaign which will involve celebritiesL

On a day's notice, they shipped me to Boston to hang out with what turned out to be the second to the last round of 25 of us "Joe Regulars" who were to be shot on film by Mr. Morris himself. Apparently, the next round would be celebraties. We hung out with one, but I still can't say who. I have a picture of myself with him. His arm's around me. What a coup.

Morris filmed each of us for somewhere between 45 minutes and an hour and a half. In between film role change, they took about a hundred stills of us. Keep in mind, as this is happening, and the hot lights are beating down on us, we have no idea what this is for.


This reflects and confirms GNYC's report about this ad campaign back in May. Per that report, future spots may include Lou Reed, Spike Lee, Bela Fleck as well as other Grammy artists.
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126 months ago
ouch, damon wright better not read what The Register has to say about him...

And what are we to make of 'Damon Wright' [parental caution advised]: an immaculately manicured (always a bad sign), post-dot.com Manson Family cultist distinguished by a moustache that weaves a seamless and sinister 'w' between his nose and his upper lip. What the 'w' means, only Damon himself knows.

http://www.theregus.com/content/39/25261.html
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126 months ago
I hope Bill Clinton is in one of the celebrity ads. I hear he uses Macs. And he's pretty cool.
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126 months ago
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126 months ago
That sweaty guy sounds like someone did shove an iPod up his arse.

Man talk about someone with nothing better to do.
Oh its a parody. Yeah right. With all the vile hatred thrown there it sure does not look like it. Wonder when the Apple legal letter will come?
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126 months ago
I never really liked the 'real' people ads, they didn't really do it for me. I'm hoping they get some very cool celebs and industry leaders to do it, similar to their 'Think Different' campaign - the people they used in the posters are icons of today's society.
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126 months ago

Originally posted by shakespeare
I hope Bill Clinton is in one of the celebrity ads. I hear he uses Macs. And he's pretty cool.


Staffers at the White house haver long said that he never used Macs. Now, Larua Bush has one, as do Jenna and Barbara. There how is that rumor.

Now, the ads.

I personally think that it would be neat to see celebz interact with the ordinary people. Like the DJ girl and say, a music celeb. They could both talk about the Mac, and what it has done for them. The pro could discuss the TiBook, and the consumer the iBook.

They need to get Nikki Sixx and Donna Di Arico. They are huge, huge Mac users. They had a great interview with Nikki and Donna on TechTV during Comdex. It was great. Here they are interviewing them about PC stuff, and they are talking about their iPods, and Airport, etc. It was awesome.
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126 months ago
Just to set the record straight, I don't have sea-life sounds on my iPod as his site suggests.

More often than not, I'm rocking to the swinging sounds of Zoldak Flargbakken, master of the Lithuanian bladder pipes (with apologies and homage to Grettir Asmundarson at TinyPineapple.com).
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126 months ago

Originally posted by PGant
Just to set the record straight, I don't have sea-life sounds on my iPod as his site suggests.

More often than not, I'm rocking to the swinging sounds of Zoldak Flargbakken, master of the Lithuanian bladder pipes (with apologies and homage to Grettir Asmundarson at TinyPineapple.com).


Mr Gant... welcome to Macrumors! :)

I would not take any ad-criticisms personally...

arn
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126 months ago
Do you mean Mr. Sweaty Guy's site? Nah! How could I take that sort of thing personally? Apart from the needless vulgarities, I thought it was kinda funny (hmm...maybe I shouldn't admit that).

Seriously though...the worst thing that can happen to an ad campaign is that people ignore it or don't notice it at all. Based on my cursory glance at the posts on this board, it seems pretty clear that this need not be a concern for this campaign. And remember the adage about parody: it's the highest form of flattery.

PG
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