With the launch of iOS 14.5, apps are no longer allowed to access the IDFA or tracking advertiser on your iPhone, iPad, or Apple TV without your express permission, keeping your app data more private. Apps use your IDFA to track you across different apps and websites, keeping tabs on your preferences and app usage habits.

generic tracking prompt green
When an app wants to use your IDFA, you'll see a popup that says "Allow [app] to track your activity across other companies' apps and websites?"

When this prompt comes up, you can choose to select "Ask App Not to Track," which blocks all access to your advertising identifier, or "Allow," which lets the app access the information for tracking purposes. Apps are allowed to explain why they want access to the IDFA, but the ad industry largely expects most people to decline.

If you don't want to deal with these popups from ads and want to universally block access to the IDFA, there's a Privacy setting that allows you to do so. Follow these steps:

  1. Open up the Settings app.
  2. Scroll down and tap Privacy. app tracking transparency disable
  3. Tap on Tracking.
  4. Toggle off "Allow Apps to Request to Track."

Depending on your prior privacy settings, this toggle may have already been turned off on your device. If it wasn't, this will make sure that you don't see tracking request popups and that apps aren't able to access your IDFA.

tracking disabled ios 14 5
Developers are now required to adhere to Apple's privacy rules, so if you don't have this toggle turned off, you can expect to see quite a few more popups from apps that want to use your advertising identifier for ad targeting purposes.

It's worth noting that the anti-tracking rule also expands to other tracking methods, so app developers are not allowed to create workarounds that allow them to gather enough data about your device to create a profile even without the IDFA.

If for some reason you decide you want to turn tracking on for a particular app but had the auto-decline feature turned on, you can get the popup to come back by turning it off and then re-downloading the app.

Top Rated Comments

Seanm87 Avatar
20 weeks ago
I know I can just toggle this in the settings but to be honest I'm going to get quite a joy manually pressing no to everything instead.
Score: 75 Votes (Like | Disagree)
TheYayAreaLiving Avatar
20 weeks ago
Good bye Facebook. RIP.
Score: 22 Votes (Like | Disagree)
max2 Avatar
20 weeks ago

I will reject all of them and I know I can just toggle this in the settings but to be honest I'm going to get quite a joy manually pressing no to everything instead.
Me too!
Score: 11 Votes (Like | Disagree)
oliverades Avatar
20 weeks ago

So dudes will be pushed ads for mascara, diapers and arcade games now instead of beer, trucks and tools.
Oh no! The horror! How will you recover from this affront to your already fragile masculinity?!? Maybe large corporations should be able to sell my information so all the advertisers know I’m a mans man, because I can’t handle anyone thinking I’m…soft ?
Score: 10 Votes (Like | Disagree)
The Chosen One Avatar
20 weeks ago
Just to clarify this doesn't stop ads from appearing.
Score: 10 Votes (Like | Disagree)
nwcs Avatar
20 weeks ago
I can’t envision a single reason why I would want to allow any app to track me for advertising. It’s not like all these so-called personalized ads were ever relevant to me. I’d rather be given the option to pay and not have any ads/tracking of any variety (including metrics) or as generic as possible if I’m not allowed the option.
Score: 8 Votes (Like | Disagree)

Top Stories

Apple airtag accessories bag 042021 big carousel

How to Locate an AirTag in Find My on iPhone

Friday April 30, 2021 12:24 pm PDT by
Apple's AirTags are small, button-shaped devices that are designed to be attached to items like keys and wallets to allow these accessories to be tracked using Bluetooth right alongside Apple devices in the Find My app. If you've just set up a new AirTag, you'll want to know how to track it so that you can locate the attached item, should you misplace it. If your iPhone or iPad is running...
mac app store iphone ipad apps

How to Uninstall iPhone and iPad Apps on an M1 Mac

Tuesday May 18, 2021 3:43 pm PDT by
If you own a Mac powered by Apple silicon, you can download and install iOS and iPadOS apps from the Mac App Store in macOS Big Sur. But how do you uninstall them? Keep reading to learn how. Apple's M1 Macs, which are the first to be powered by an Apple-designed Arm-based chip, are able to run iOS and iPadOS apps because of the common architecture between the different operating systems....
xbox series x controller microsoft

How to Pair a PS5 DualSense and Xbox Series X Controller With iPhone, iPad, and Apple TV

Monday May 10, 2021 1:07 pm PDT by
With the release of iOS 14.5 and tvOS 14.5, Apple users can now connect their PS5 DualSense and Xbox Series X controllers to an iPhone, iPad, and Apple TV. Keep reading to learn how it works. Since iOS 13 and tvOS 13, users have been able to connect popular console controllers to an iPhone or Apple TV to play Apple Arcade games and other iOS games, instead of having to spend extra money on...
mozilla firefox banner

How to Clear Cookies in Firefox on Mac and iOS

Monday April 19, 2021 11:24 am PDT by
Whenever you browse the web in Firefox, the browser stores website data including cookies so that it doesn't have to do so again each time you revisit a site. In theory this should speed up your browsing experience, but there are some scenarios where you might want to clear the cache and start anew. Keep reading to learn how it's done on Mac, iPhone, and iPad. There are a couple of...
siri choose audio apps

iOS 14.5: How to Set a Preferred Music Streaming Service With Siri

Monday April 26, 2021 4:32 pm PDT by
With the release of iOS 14.5, Apple introduced a feature that lets users select a specific music service to use with Siri, with the options including third-party services like Spotify in addition to Apple Music. When this feature first came to light in beta versions of iOS 14.5, many early reports interpreted it as Apple allowing users to select a default streaming service, similar to the...
photos icon

How to Delete Large Attachments on iPhone and iPad

Thursday April 8, 2021 4:50 pm PDT by
Apple's iOS mobile operating system includes built-in features that offer suggestions on how you can save space on your iOS device. These space-saving suggestions can help you free up space on your iPhone and iPad when storage space is running low, so it's worth checking in on them from time to time. One of these built-in features encourages you to review large attachments taking up storage in ...
app store blue banner

How to Reinstall Deleted Apps on iPhone and iPad

Thursday April 8, 2021 4:29 pm PDT by
If you've deleted an app on your iPhone and iPad to save space or because you didn't find the app useful at the time, it's not a one-way street – you can always re-install said app on your device in a few short steps. While there's no section in iOS that exclusively lists "recently deleted" apps as such, you can still find the apps that you've purchased in the past but are no longer...
safari macos icon banner

How to Delete Cookies in Safari

Tuesday March 23, 2021 5:30 pm PDT by
When you browse the web on your devices, websites will often leave cookies on your system so that they can remember you and what your preferences are. Some cookies are genuinely useful, as they allow sites to save your personal information (such as your login credentials) so that you don't have to keep entering it every time you visit. However, for the same reason, cookies can pose a...
airtags

How to Add an AirTag to Find My on Your iPhone

Friday April 30, 2021 12:18 pm PDT by
Apple's AirTags are small, button-shaped devices that are designed to be attached to items like keys and wallets to allow these accessories to be tracked using Bluetooth right alongside Apple devices in the Find My app. If you've just got hold of a new AirTag, you'll want to get it set up and ready for use. Before you do, make sure you've updated your iPhone or iPad to iOS 14.5 or iPadOS...
appstorelogoclean

How to Remove the Apps You Don't Use on Your iPhone and iPad

Thursday April 8, 2021 4:34 pm PDT by
With so many paid-for and free apps available on the App Store these days, it's easy to reach a point where you have so many of them on your iPhone or iPad that a sizable proportion are simply forgotten about, and soon storage space starts to become an issue. Fortunately, there's an easy way that you can keep tabs on which apps you use the most and which ones have basically become redundant,...