Tim Cook

By MacRumors Staff

Tim Cook Articles

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Tim Cook Speaks on Steve Jobs, Apple's Interest in TV, and Beats Acquisition in New Interview

Friday September 12, 2014 2:28 pm PDT by
Apple CEO Tim Cook spoke with Charlie Rose in a two-part interview, and the first segment is airing today. In a series of video clips, Tim Cook talks about Steve Jobs, Apple's Beats Electronics acquisition, the Apple TV, and Apple's plans for the future. In the first clip, Cook again comments on Steve Jobs' ongoing influence at Apple, saying Jobs is in his heart and deep in Apple's DNA. "His...
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Apple CEO Tim Cook: iPhone 6 and iPhone 6 Plus Will Trigger 'Mother of All Upgrades'

Tuesday September 9, 2014 5:41 pm PDT by
In an interview with the The Wall Street Journal following today's media event, Apple CEO Tim Cook stated that the company expects the launch of the iPhone 6 and iPhone 6 Plus to trigger "the mother of all upgrades" as consumers consider their next smartphone purchase. Cook also added that he expects Android users to look at switching to the iPhone, claiming that the phones are "appreciably...
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Tim Cook: Steve Jobs' DNA Will Always Be the Foundation of Apple

Tuesday September 9, 2014 3:13 pm PDT by
Following today's media event that saw Apple revealing two new iPhones, a wearable device, and its payments initiative, Tim Cook did an exclusive one-on-one interview with ABC News' David Muir. In a clip of the interview shared by ABC News, Muir asks Cook if he was thinking about Steve Jobs' during today's event, which took place at the Flint Center at De Anza College, the same location where...
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Tim Cook: Apple to Add Security Alerts for iCloud Users, Broaden Two-Factor Authentication

Thursday September 4, 2014 7:19 pm PDT by
Apple will add security alerts for iCloud users, broaden two-factor authentication and make a more aggressive effort to alert users about protecting their accounts, Apple CEO Tim Cook told the Wall Street Journal in his first interview since the recent hacking incident involving celebrities' iCloud accounts. To make such leaks less likely, Mr. Cook said Apple will alert users via email and push...
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Inside Apple's PR Practices, From Media Control to Attitude Shift Under Tim Cook

Friday August 29, 2014 11:32 am PDT by
In a lengthy 9 part exposé, 9to5Mac's Mark Gurman delves into the inner workings of Apple's PR team. While much of what Gurman covers is already fairly well known, his coverage provides an expansive look at the way Apple's PR team operates, from its organizational structure to its efforts to control Apple's perception through media manipulation. Despite Apple's size and its position as one of...
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Apple CEO Tim Cook: Drop in iPad Sales Just a 'Speed Bump'

Tuesday August 26, 2014 12:54 pm PDT by
Just before news of Apple's upcoming 12.9-inch iPad Pro was reported by Bloomberg, Re/Code's Walt Mossberg shared a snippet of an interview with Apple CEO Tim Cook commenting on the recent state of the tablet market, which has been on the decline. According to Cook, the dip in iPad sales over the past two quarters is just a "speed bump" for Apple.In a brief interview about tablets I had this week ...
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Apple CEO Tim Cook, Phil Schiller Take On 'Ice Bucket Challenge' to Promote Awareness for ALS

Thursday August 14, 2014 6:12 pm PDT by
Apple CEO Tim Cook today took the "Ice Bucket Challenge," which is designed to raise awareness for amyotrophic lateral sclerosis or ALS, also commonly known as Lou Gehrig's Disease. The challenge asks people to pour buckets of ice water over their heads (documented on film and shared on social media sites) and then tag three friends to do the same. Friends unwilling to complete the challenge...
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iPad Sales Total 225 Million Units Since 2010 as Apple Claims 'Significant Innovation' Coming

Tuesday July 22, 2014 3:22 pm PDT by
During today's earnings call, Apple CEO Tim Cook shared new information on the state of the iPad, including details on overall sales since the product launched a little over four years ago, recent growth in different markets, and hints at future plans. It was revealed earlier that sales of the iPad were down for the second straight quarter in a row, as the company sold a total of 13.3 million...
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Tim Cook's Impact on Apple Detailed in New Profile Along With Plans for New Board Members

Monday July 7, 2014 12:14 pm PDT by
The Wall Street Journal has released a new profile of Apple under Tim Cook, highlighting the changes the CEO has made to the company following the long and famous reign of Steve Jobs. While most of this information was previously known, it is a solid overview of the changes Cook has introduced to Apple and it does give a few new details on Cook's plans. Described as a "kinder, gentler"...
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Tim Cook Emphasizes Importance of Voice Messaging, Sparking iWatch Speculation

Wednesday July 2, 2014 11:19 am PDT by
UBS analyst Steve Milunovich recently had a chance to meet up with Tim Cook, as detailed in a new note Milunovich sent to investors on Tuesday (via Fortune). During the meeting, Cook reportedly touched on the subject of voice messaging and based on Cook's comments, Milunovich is predicting a voice messaging app as a key feature of Apple's upcoming iWatch."When we visited with Tim Cook, he said...
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New Profile on Apple CEO Tim Cook Details Influence on Product Development, iWatch Plans

Sunday June 15, 2014 1:12 am PDT by
A new profile on Tim Cook done by the New York Times has shared a variety of details discussing the Apple CEO's leadership style over his nearly three year tenure as the head of the company, including his influence on product development, brand expansion, and "quiet" approach to design. The profile also sheds new light on the development of Apple's highly-rumored "iWatch" smartwatch. The...
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Tim Cook Seeking 'Friendlier, More Approachable Face' for Apple with New PR Chief Hire

Monday June 9, 2014 10:52 am PDT by
With the retirement of Apple's longtime public relations chief Katie Cotton having become official as of May 30, the company is now looking for her successor. according to Re/code, Tim Cook is personally overseeing the search and is seeking some external candidates who could put a "friendlier, more approachable face" on the company even as Apple has several in-house candidates who could step into ...
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Tim Cook Visits Mac Pro Factory 'Loaded with American Manufacturing Expertise' in Austin [Updated]

Friday June 6, 2014 8:34 am PDT by
While it was revealed yesterday that Apple executives Tim Cook and Eddy Cue had visited the company's new operations campus in Austin, Texas, Cook has just tweeted a photo of a second visit he made to Apple's nearby Mac Pro manufacturing facility. Watching the Mac Pro come together in Austin yesterday,thanks to a team loaded with American manufacturing expertise. pic.twitter.com/5LcCOFIVgC— ...
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Tim Cook Visits Apple's New Austin Campus, Says 'Exciting' Products Coming

Thursday June 5, 2014 5:24 pm PDT by
Apple CEO Tim Cook visited Apple's brand new campus in Austin, Texas today at its opening celebration, according to various Apple employees. Cook recapped the announcements Apple made at WWDC earlier this week and teased that "exciting" new products are on the way, reports 9to5Mac. Apple SVP of Internet Software and Services Eddy Cue was also in attendance, commenting about Beats Music and...
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Tim Cook Charity Lunch Auction Ends, Earning $330,001 for RFK Center

Tuesday May 13, 2014 12:46 pm PDT by
Tim Cook's second CharityBuzz auction, for a one hour lunch meeting with Cook at Apple's Cupertino headquarters, ended today at $330,001. Bids for this year's auction were quite a bit more reserved than the coffee charity meeting Cook auctioned last year, which brought in $610,000. The money earned from the auction will benefit the RFK Center for Justice & Human Rights, a charity that aims...
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Tim Cook Auctions Charity Lunch Meeting at Apple HQ

Thursday April 24, 2014 9:30 am PDT by
Charity auction site CharityBuzz is hosting a second listing to meet with Apple CEO Tim Cook at Apple's headquarters in Cupertino, California, this time offering a lunch meeting. The auction is the second Cook has volunteered his time for, with last year's coffee auction raising $610,000 for the RFK Center for Justice & Human Rights. The 2014 auction benefits the same cause, which aims to...
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Apple CEO Tim Cook: It 'Means More to Us to Get it Right' Than to Be First

Wednesday April 23, 2014 2:58 pm PDT by
During the question and answer portion of today's financial earnings call, Apple CEO Tim Cook explained why the company has been slow to put products out in 2014, pointing towards the company’s attention to detail and its desire to "perform at a really high level of quality" that Apple's customers expect. Cook noted that Apple did not ship the first MP3 player, smartphone, or tablet, but he ...
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Apple Acquired 24 Companies Over Last 18 Months, 'We're On The Prowl' for More

Wednesday April 23, 2014 2:40 pm PDT by
During today's second quarter earnings call, Apple CEO Tim Cook revealed that Apple has purchased a total of 24 companies over the last 18 months, some that are known and some that remain unknown. Just over half of Apple’s acquisitions have come to light, which means the company has purchased a number of additional companies that have not been disclosed. So far in 2014, Apple acquired SnappyLab...
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Tim Cook: Apple's Shares 'Undervalued', Expansion of Share Buyback Program 'Shows Confidence'

Wednesday April 23, 2014 2:17 pm PDT by
In an interview with The Wall Street Journal following the release of Apple's financial results for the most recent quarter, CEO Tim Cook stated that the company's stock was "undervalued" and that the expansion of the share buyback program "shows how much confidence [Apple] has in the future of the company." Apple announced an increase of its capital return program to $130 billion, from an...
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Apple's First Turkish Store Opens to Press, Tim Cook Won't Attend Grand Opening

Friday April 4, 2014 7:17 am PDT by
Members of the press were given a tour of Apple's newest retail store in Istanbul, Turkey before its grand opening tomorrow, April 5th, reports Apple Toolbox. Leading the tour was Apple's manager of retail stores, Steve Cano, who confirmed that CEO Tim Cook will not attend the opening as originally expected. Turkish President Abdullah Gül also will postpone his visit until after the retail store ...