Apple Watch Will Be Available in Apple Retail Stores Starting in June

During a recent visit to China, Tim Cook met with employees at Apple's China headquarters and confirmed that the company is aiming to have the Apple Watch in Apple retail stores by June in multiple countries around the world, including China. In the meeting, details of which were shared by 9to5Mac, Cook reportedly told employees that the Apple Watch launch "could not be going better," and joked that he wished the company had more operational staff for a smoother launch.

Apple's plan to start selling the watch in stores by the end of the month of May was first hinted at by Apple retail chief Angela Ahrendts, who said in an employee memo in April that the Apple Watch would be available exclusively online through May.

SB LL MB Apple Watch
The Apple Watch's launch was highly unusual for Apple, as it saw the company foregoing its traditional lines in favor of accepting orders entirely online. According to Ahrendts, orders were handled in that way to ensure customers had the best possible ordering experience without long in-store lines and wait times. Supply constraints were also a factor, with rumors suggesting Apple lost time due to faulty taptic engines produced by a supplier in China.

Ahrendts has promised that the Apple Watch ordering process is not representative of how all of the company's product launches will be handled in the future. "We love our launches we do in stores," she told employees. "Have absolutely no fear, this is a unique situation."

Though the Apple Watch will continue to be available through Apple solely online until June, Apple has allowed some high-end fashion boutiques around the world to sell the Apple Watch to customers. In the United States, Maxfield in Los Angeles, California is the only retail location that has had the Apple Watch in stock, and customers continue to line up on a daily basis to attempt to get a device without needing to wait online.

Apple has been working hard to overcome supply issues and many Apple Watch orders have been shipping out ahead of their estimated delivery dates. Even the Apple Watches in shortest supply -- the Link Bracelet, the Modern Buckle, and the Leather Loop -- have begun shipping to consumers. It's unlikely Apple will be entirely caught up on shipments by the time June rolls around, but for models that are more common, like the Sport, shipping estimates have been slowly improving, suggesting there will enough inventory to begin sales in stores in June.

Related Roundup: Apple Watch Series 9
Buyer's Guide: Apple Watch (Buy Now)

Top Rated Comments

MentalFloss Avatar
109 months ago
So people will he able to walk into a store and buy the Watch basically at the same time when my Watch that I preordered on the first day will be delivered??
Score: 49 Votes (Like | Disagree)
Chcougar1 Avatar
109 months ago
If they are in stores before I get my preorder from 4/11 I'm canceling my order. I know they won't care but that will be completely unacceptable.
Score: 25 Votes (Like | Disagree)
thekeyring Avatar
109 months ago
Something's not right with that graphic.
Score: 22 Votes (Like | Disagree)
britabroad Avatar
109 months ago
Pre-orders

I do hope they fulfill their pre-orders first. Ordered mine on April 12, and it's set to be delivered last week in June. Won't be happy if it turns up in the stores before mine arrives.
Score: 16 Votes (Like | Disagree)
418 Avatar
109 months ago
Excited to see the watch in shops on the 30th of June.
Score: 14 Votes (Like | Disagree)
ToM7 Avatar
109 months ago
i'm so pissed off if the watch will be in the apple stores, before I got mine that I ordered in April:mad:
Score: 13 Votes (Like | Disagree)

Popular Stories

BMW Logo iPhone 15 Pro

Warning: BMW Wireless Charging May Break iPhone 15's Apple Pay Chip

Sunday October 1, 2023 6:14 am PDT by
If you have an iPhone 15 and drive a BMW, it might be best to avoid charging the device with the vehicle's wireless charging pad for now. Over the past week, some BMW owners have complained that their iPhone 15's NFC chip no longer works after charging the device with their vehicle's wireless charging pad, according to comments shared on the MacRumors Forums and X, formerly known as Twitter. ...
Multi Display CarPlay 1

All-New Apple CarPlay Launching Later This Year With These 5 New Features

Friday September 29, 2023 11:29 am PDT by
At WWDC 2022 last year, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple said the first vehicles with support for the next-generation CarPlay experience would be announced in late 2023, but it has still not shared any additional...
Apple Watch Edition Gold 2015

Original Apple Watch is Now Obsolete, Including $17,000 Gold Model

Monday October 2, 2023 9:15 am PDT by
All first-generation Apple Watch models released in 2015 were added to Apple's obsolete products list on September 30, according to an internal memo obtained by MacRumors. As a result, these outdated "Series 0" watches are no longer eligible for repairs or other service at Apple Stores and Apple Authorized Service Provider locations. The list of obsolete models includes the first-generation...
iPhone 15 Pro lineup

Apple to Address iPhone 15 Pro Overheating Issue With iOS 17 Update

Saturday September 30, 2023 9:28 am PDT by
Apple plans to release an iOS 17 update to address a bug that may contribute to the reported iPhone 15 Pro and iPhone 15 Pro Max overheating issue, according to a statement the company shared today with MacRumors and Forbes reporter David Phelan. Apple also says some recent updates to third-party apps have overloaded the system and contributed to the overheating issue. The report notes that...
Apple Logo Spotlight

Mac Trade-In Changes May Indicate New Model to Launch This Month

Tuesday October 3, 2023 6:30 am PDT by
Apple may be proceeding with plans to release a new Mac model this month, according to potentially related information obtained by MacRumors. Details pertaining to imminent changes to Mac trade-ins provided to MacRumors by a verified source suggest that Apple will likely begin accepting new models for trade-in this month. Similar changes in June coincided with WWDC, when Apple began accepting...
iphone se 4 modified flag edges

iPhone SE 4 Details: Action Button, USB-C Port, Face ID, and More

Wednesday September 27, 2023 1:34 pm PDT by
Significant changes are expected to arrive with Apple's fourth-generation iPhone SE, in terms of both design and hardware, MacRumors has learned. The iPhone SE 4, known internally under the codename Ghost, is expected to receive a new design derived almost entirely from the base model iPhone 14. According to our sources, the iPhone SE 4 will use a modified version of the iPhone 14 chassis...