Apple Watch Will Be Available in Apple Retail Stores Starting in June

During a recent visit to China, Tim Cook met with employees at Apple's China headquarters and confirmed that the company is aiming to have the Apple Watch in Apple retail stores by June in multiple countries around the world, including China. In the meeting, details of which were shared by 9to5Mac, Cook reportedly told employees that the Apple Watch launch "could not be going better," and joked that he wished the company had more operational staff for a smoother launch.

Apple's plan to start selling the watch in stores by the end of the month of May was first hinted at by Apple retail chief Angela Ahrendts, who said in an employee memo in April that the Apple Watch would be available exclusively online through May.

SB LL MB Apple Watch
The Apple Watch's launch was highly unusual for Apple, as it saw the company foregoing its traditional lines in favor of accepting orders entirely online. According to Ahrendts, orders were handled in that way to ensure customers had the best possible ordering experience without long in-store lines and wait times. Supply constraints were also a factor, with rumors suggesting Apple lost time due to faulty taptic engines produced by a supplier in China.

Ahrendts has promised that the Apple Watch ordering process is not representative of how all of the company's product launches will be handled in the future. "We love our launches we do in stores," she told employees. "Have absolutely no fear, this is a unique situation."

Though the Apple Watch will continue to be available through Apple solely online until June, Apple has allowed some high-end fashion boutiques around the world to sell the Apple Watch to customers. In the United States, Maxfield in Los Angeles, California is the only retail location that has had the Apple Watch in stock, and customers continue to line up on a daily basis to attempt to get a device without needing to wait online.

Apple has been working hard to overcome supply issues and many Apple Watch orders have been shipping out ahead of their estimated delivery dates. Even the Apple Watches in shortest supply -- the Link Bracelet, the Modern Buckle, and the Leather Loop -- have begun shipping to consumers. It's unlikely Apple will be entirely caught up on shipments by the time June rolls around, but for models that are more common, like the Sport, shipping estimates have been slowly improving, suggesting there will enough inventory to begin sales in stores in June.

Related Roundup: Apple Watch Series 8
Buyer's Guide: Apple Watch (Neutral)
Related Forum: Apple Watch

Top Rated Comments

MentalFloss Avatar
101 months ago
So people will he able to walk into a store and buy the Watch basically at the same time when my Watch that I preordered on the first day will be delivered??
Score: 49 Votes (Like | Disagree)
Chcougar1 Avatar
101 months ago
If they are in stores before I get my preorder from 4/11 I'm canceling my order. I know they won't care but that will be completely unacceptable.
Score: 25 Votes (Like | Disagree)
thekeyring Avatar
101 months ago
Something's not right with that graphic.
Score: 22 Votes (Like | Disagree)
britabroad Avatar
101 months ago
Pre-orders

I do hope they fulfill their pre-orders first. Ordered mine on April 12, and it's set to be delivered last week in June. Won't be happy if it turns up in the stores before mine arrives.
Score: 16 Votes (Like | Disagree)
418 Avatar
101 months ago
Excited to see the watch in shops on the 30th of June.
Score: 14 Votes (Like | Disagree)
ToM7 Avatar
101 months ago
i'm so pissed off if the watch will be in the apple stores, before I got mine that I ordered in April:mad:
Score: 13 Votes (Like | Disagree)

Popular Stories

Apple Silicon Teal Feature

The Next Big Apple Silicon Device May Not Be a Mac or iPad

Wednesday February 1, 2023 3:57 am PST by
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports. The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
General iOS 16 Feature Yellow

Five New iOS Features Coming to Your iPhone Later This Year

Tuesday January 31, 2023 11:58 am PST by
Apple has previously announced several upcoming iOS features that are expected to be added to the iPhone this year. Some of the features could be introduced with iOS 16.4, which should enter beta testing soon, while others will arrive later in the year. Below, we have recapped five new iOS features that are expected to launch in 2023, such as an Apple Pay Later financing option for purchases ...
HomePod 2 White and Midnight Feature Purple Blue

Apple Explains Why HomePod Was Released Again, Wi-Fi 4 Limitation, and More

Thursday February 2, 2023 7:57 am PST by
Apple's VP of hardware engineering Matthew Costello and product marketing employee Alice Chan recently spoke with Men's Journal and TechCrunch about the new second-generation HomePod in wide-ranging interviews about the smart speaker. Apple discontinued the original full-size HomePod in March 2021 after multiple reports indicated that sales of the speaker were lackluster, but Chan told Men's ...
iOS 16

Apple Preparing iOS 16.3.1 Update for iPhone as Wait for iOS 16.4 Beta Continues

Thursday February 2, 2023 6:41 am PST by
Apple appears to be preparing an iOS 16.3.1 update for the iPhone, based on evidence of the software in our website's analytics logs this week. It's unclear when the update will be released, but it will likely be available at some point in February. The same logs have accurately foreshadowed the release of several previous updates, including iOS 16.0.3 and iOS 16.1.1 most recently, so they...
dewey airtag

Report Highlights Danger of Using AirTags for Tracking Dogs

Monday January 30, 2023 1:45 pm PST by
AirTags may be a convenient way for tracking dogs that might get off leash or otherwise lost, but there are dangers associated with the practice, as outlined by a report from The Wall Street Journal. At 1.26 inches in diameter, AirTags are able to fit easily on a dog's collar, but that size also makes the tracking devices small enough to swallow, at least for a medium to large-sized dog, and ...
MKBHD HomePod 2 White Ring Stain

New HomePod Can Still Stain Some Wooden Surfaces

Tuesday January 31, 2023 8:29 am PST by
When the original HomePod launched in 2018, it was discovered that the speaker can leave white rings on some wooden surfaces. Now, well-known YouTuber Marques Brownlee has confirmed that the issue persists to a lesser extent with the new HomePod. In a side-by-side test, he showed that the white second-generation HomePod left a white ring on the wooden surface that he placed the speaker on,...
Multi Display CarPlay 1

Apple Launching All-New CarPlay Experience Later This Year With These 5 Features

Sunday January 29, 2023 10:15 am PST by
In June 2022, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple says the first vehicles with support for the next-generation CarPlay experience will be announced in late 2023, with committed automakers including Acura, Audi,...
iOS 16

When Will the iOS 16.4 Beta Be Released?

Wednesday February 1, 2023 11:09 am PST by
It's been more than a week since Apple released the iOS 16.3 update, and typically, new iOS betas follow launches within a day or so. We were expecting Apple to provide the first beta iOS 16.4 on Monday, Tuesday or Wednesday of this week, but that hasn't happened. Tuesdays are the days that we most often see betas, though Monday and Wednesday happen now and then, and most often betas come...