Tim Cook in London to Talk Apple Watch and Visit Covent Garden Retail Store

Apple CEO Tim Cook on Friday made an unannounced visit to the iconic Apple Store in Covent Garden, a popular shopping and tourist location in London, according to The Telegraph. The chief executive also sat down for an interview with the British publication to discuss the Apple Watch, providing a few more interesting details about the device ahead of Apple's highly-anticipated "Spring Forward" media event on March 9.

Tim Cook Convent Garden London
Cook claimed that the Apple Watch will have several features that go beyond timekeeping and health and fitness, such as the ability to replace large car key fobs that come with most current vehicles. "This will be just like the iPhone: people wanted it and bought for a particular reason, perhaps for browsing, but then found out that they loved it for all sorts of other reasons," he said.

The chief executive told Apple retail employees at the Covent Garden store that the Apple Watch will be unlike any other product the company has ever sold before. "We've never sold anything as a company that people could try on before", said Cook. He added that "tweaking the experience in the store" will likely be a requirement when the wrist-worn device launches in April.

During his visit to the Covent Garden store, one retail employee asked Cook what his biggest accomplishment was in the past year. "I'm proud we stayed true to our North Star", replied Cook. "We are pro-privacy, pro-environment and pro-human rights." He added that the Covent Garden location is one of his favorite Apple Stores and praised the retail staff for being such a contributing factor to Apple's success.

Cook has been traveling on an international tour this week, making stops in Belgium, Germany and Israel over the past several days. The chief executive kicked off the week in Belgium to meet with the European Commission, visited the newsroom of popular German publication BILD on Tuesday and traveled to Israel on Wednesday to sit down with President Reuven Rivlin, committing to continued growth in the country.

Top Rated Comments

zedsdead Avatar
83 months ago
What I wouldn't give to completely get rid of my keychain.
Score: 18 Votes (Like | Disagree)
SatManager Avatar
83 months ago
Seriously, I can get rid of my Ford Key Fob and walk up open and start my car with my Apple Watch and iPhone? Now that is a neat reason to get the watch.
Score: 15 Votes (Like | Disagree)
heeloliver Avatar
83 months ago
I'm seriously so BOTHERED by the fact that Apple cares so much about making a WATCH and a CAR but can't even get WiFi to work in Yosemite!

Has Apple just lost the care they used to have for their customers? :mad:

Ah, something like this is posted in every single thread. Thanks for reminding me that apple has different divisions working on different tasks.

----------

Something I keep wondering...

How well will the :apple:Watch possibly do in colder climates? When I'm outside in winter here, I have several layers on over my arms, plus gloves. The watch itself won't be warm, so I wouldn't want it to be the only layer between my wrist and the elements. If it's under layers, it's useless (plus it'll make taking those layers off and putting them on more difficult). If it's on top of the layers, it's tacky, I'd worry about it being stolen, and it may as well just be a tiny iPod touch strapped to my wrist for all it's able to do - it won't be able to monitor any health information an iPod Touch couldn't. Plus its pulse feedback wouldn't work.

I just feel like the :apple:Watch will only work for people who live in warmer climates.

So almost like any watch ever?
Score: 14 Votes (Like | Disagree)
xionxiox Avatar
83 months ago
Is there any way to hide any front page article tagged with #timcook? Sheesh. I don't care where he is or what he's doing at any given moment. Or ever really.

Apple put so much time and effort into the smooth scrolling functionality on Macs and iOS devices. You should try using it.
Score: 11 Votes (Like | Disagree)
aaronhead14 Avatar
83 months ago
I'm seriously so BOTHERED by the fact that Apple cares so much about making a WATCH and a CAR but can't even get WiFi to work in Yosemite!

Has Apple just lost the care they used to have for their customers? :mad:
Score: 11 Votes (Like | Disagree)
leenak Avatar
83 months ago
I wonder if Apple will sell the Edition online, or if you will need to go to a store to get it. Do I trust UPS or FedEx with a $10,000 watch? Perhaps Tim Cook will drop a few more clues at events before the 9th.

There are many things you can buy online that are more expensive than an apple watch will be.
Score: 10 Votes (Like | Disagree)

Top Stories

macbook air orange

Apple Developing a Whole New Kind of MacBook Air

Monday June 21, 2021 2:15 am PDT by
Apple is believed to be working on a completely new, high-end version of the MacBook Air, according to recent reports. Bloomberg's Mark Gurman, who often reveals accurate insights into Apple's plans, has repeatedly discussed the company's work on a high-end MacBook Air. Apple analyst Ming-Chi Kuo and leaker Jon Prosser have also referred to a similar MacBook Air model. The high-end...
AppleEventLogoFeature

Reliable Leaker Known as 'Kang' Hit With Warning From Apple

Thursday June 24, 2021 5:45 am PDT by
The highly reliable Apple leaker known as "Kang" and a number of other unspecified leakers have reportedly received warnings from lawyers representing Apple. According to posts on Kang's Weibo account, Apple recently commissioned a law firm to send admonitory letters to a number of leakers. The letter purportedly cautioned leakers that they must not disclose information about unreleased...
iPhone 12 v Android 2020

Apple Executive Says Users Who Want App Sideloading Already Have That Option With Other Platforms

Wednesday June 23, 2021 5:07 am PDT by
Apple earlier today published a detailed report outlining in blatant terms the negative impact that sideloading would have on the iPhone and iPad, specifically calling out the impacts it would have on user privacy and security. Now, the company is continuing its PR push, with an executive noting in an interview that users who wish to sideload apps already have that option thanks to other...
Dark Sky App Featured

Apple Updates Dark Sky Weather App With Apple Watch Improvements and More

Tuesday June 22, 2021 11:58 am PDT by
Apple today updated the Dark Sky weather app for the first time since November with improved VoiceOver support and other bug fixes and performance improvements. In addition, Dark Sky complications on the Apple Watch now update more frequently. The full release notes for Dark Sky version 6.8.6:• Improved VoiceOver support • Complications on Apple Watch update more frequently •...
airpods 3 5

New AirPods Expected Later This Year as Suppliers Begin Component Shipments

Wednesday June 23, 2021 11:06 am PDT by
At least seven Apple suppliers have reportedly kicked off circuit board-related shipments for upcoming Apple products, and this notably includes third-generation AirPods, which are expected to be released later this year. "Suppliers including Semco, LG Innotek, Kinsus, Unimicron, Nan Ya, Zhen Ding and AT&S have all kicked off their BT substrate shipments for Apple's next-generation products...
under display touch id

Kuo: 2022 iPhones May Feature Under-Screen Touch ID

Wednesday June 23, 2021 9:16 am PDT by
Apple may include an under the screen Touch ID sensor for some models of the 2022 iPhones, according to credible Apple analyst Ming-Chi Kuo. In an investor note today obtained by MacRumors, Kuo says that Apple plans to have four models in the 2022 iPhone lineup. Kuo had previously stated that the iPhone 13, destined for this year, will be the last iPhone lineup to feature a 5.4-inch...
iphone 13 lineup dummy models

iPhone 13 Dummy Models Depict Repositioned Camera Modules

Wednesday June 23, 2021 4:12 am PDT by
New alleged dummy models of the upcoming iPhone 13, shared by leaker Sonny Dickson on Twitter, depict a modified camera layout on the standard iPhone 13 and iPhone 13 mini, with two lenses in a diagonal arrangement rather than the vertical arrangement seen on the iPhone 12 models. The dummy models generally line up with iPhone 13 schematics previously seen by MacRumors, which showed that the ...
airtag in hand

Apple Releases Revised AirTag Firmware Update

Wednesday June 23, 2021 10:16 am PDT by
Apple today released a new version of the 1.0.276 firmware designed for AirTags, which is a revision to the update that was made available in June. The new AirTags 1.0.276 firmware has a build number of 1A287b, while the old firmware had a build number of 1A276d. The 1.0.276 firmware that came out in June added anti-stalking security enhancements, and this new version likely just refines...
Apple Watch 7 Unreleased Feature

Apple Watch Series 7 May Feature Smaller Double-Sided S7 Chip

Wednesday June 23, 2021 9:37 am PDT by
Apple Watch Series 7 could feature a smaller "S7" chip, potentially providing more space for a larger battery or other components. According to a paywalled preview of a DigiTimes report accessed by MacRumors, next-generation Apple Watch models will adopt double-sided System in Package (SiP) packaging from Taiwanese supplier ASE Technology. On its website, ASE Technology confirms that its...
series6leds

iOS 15 Hints at Rumored Apple Watch Series 7 Feature

Wednesday June 23, 2021 3:17 am PDT by
A new feature in Apple's upcoming iOS 15 update appears to lay the groundwork for a rumored Apple Watch Series 7 health monitoring feature. iOS 15, Apple's recently-announced major software update for the iPhone, features a number of additions to the Health app, such as the ability to share health data with other people, trends, new metrics for walking steadiness, and more. One of the...