Tim Cook in London to Talk Apple Watch and Visit Covent Garden Retail Store

Apple CEO Tim Cook on Friday made an unannounced visit to the iconic Apple Store in Covent Garden, a popular shopping and tourist location in London, according to The Telegraph. The chief executive also sat down for an interview with the British publication to discuss the Apple Watch, providing a few more interesting details about the device ahead of Apple's highly-anticipated "Spring Forward" media event on March 9.

Tim Cook Convent Garden London
Cook claimed that the Apple Watch will have several features that go beyond timekeeping and health and fitness, such as the ability to replace large car key fobs that come with most current vehicles. "This will be just like the iPhone: people wanted it and bought for a particular reason, perhaps for browsing, but then found out that they loved it for all sorts of other reasons," he said.

The chief executive told Apple retail employees at the Covent Garden store that the Apple Watch will be unlike any other product the company has ever sold before. "We've never sold anything as a company that people could try on before", said Cook. He added that "tweaking the experience in the store" will likely be a requirement when the wrist-worn device launches in April.

During his visit to the Covent Garden store, one retail employee asked Cook what his biggest accomplishment was in the past year. "I'm proud we stayed true to our North Star", replied Cook. "We are pro-privacy, pro-environment and pro-human rights." He added that the Covent Garden location is one of his favorite Apple Stores and praised the retail staff for being such a contributing factor to Apple's success.

Cook has been traveling on an international tour this week, making stops in Belgium, Germany and Israel over the past several days. The chief executive kicked off the week in Belgium to meet with the European Commission, visited the newsroom of popular German publication BILD on Tuesday and traveled to Israel on Wednesday to sit down with President Reuven Rivlin, committing to continued growth in the country.

Top Rated Comments

zedsdead Avatar
115 months ago
What I wouldn't give to completely get rid of my keychain.
Score: 18 Votes (Like | Disagree)
SatManager Avatar
115 months ago
Seriously, I can get rid of my Ford Key Fob and walk up open and start my car with my Apple Watch and iPhone? Now that is a neat reason to get the watch.
Score: 15 Votes (Like | Disagree)
heeloliver Avatar
115 months ago
I'm seriously so BOTHERED by the fact that Apple cares so much about making a WATCH and a CAR but can't even get WiFi to work in Yosemite!

Has Apple just lost the care they used to have for their customers? :mad:

Ah, something like this is posted in every single thread. Thanks for reminding me that apple has different divisions working on different tasks.

----------

Something I keep wondering...

How well will the :apple:Watch possibly do in colder climates? When I'm outside in winter here, I have several layers on over my arms, plus gloves. The watch itself won't be warm, so I wouldn't want it to be the only layer between my wrist and the elements. If it's under layers, it's useless (plus it'll make taking those layers off and putting them on more difficult). If it's on top of the layers, it's tacky, I'd worry about it being stolen, and it may as well just be a tiny iPod touch strapped to my wrist for all it's able to do - it won't be able to monitor any health information an iPod Touch couldn't. Plus its pulse feedback wouldn't work.

I just feel like the :apple:Watch will only work for people who live in warmer climates.

So almost like any watch ever?
Score: 14 Votes (Like | Disagree)
xionxiox Avatar
115 months ago
Is there any way to hide any front page article tagged with #timcook? Sheesh. I don't care where he is or what he's doing at any given moment. Or ever really.

Apple put so much time and effort into the smooth scrolling functionality on Macs and iOS devices. You should try using it.
Score: 11 Votes (Like | Disagree)
aaronhead14 Avatar
115 months ago
I'm seriously so BOTHERED by the fact that Apple cares so much about making a WATCH and a CAR but can't even get WiFi to work in Yosemite!

Has Apple just lost the care they used to have for their customers? :mad:
Score: 11 Votes (Like | Disagree)
leenak Avatar
115 months ago
I wonder if Apple will sell the Edition online, or if you will need to go to a store to get it. Do I trust UPS or FedEx with a $10,000 watch? Perhaps Tim Cook will drop a few more clues at events before the 9th.

There are many things you can buy online that are more expensive than an apple watch will be.
Score: 10 Votes (Like | Disagree)

Popular Stories

iOS 16 4 Web Push

Apple Confirms Governments Using Push Notifications to Surveil Users

Wednesday December 6, 2023 5:06 am PST by
Unidentified governments are surveilling smartphone users by tracking push notifications that move through Google's and Apple's servers, a US senator warned on Wednesday (via Reuters). In a letter to the Department of Justice, Senator Ron Wyden said foreign officials were demanding the data from the tech giants to track smartphones. The traffic flowing from apps that send push notifications...
iOS 17

iOS 17.2 Will Add These 12 New Features to Your iPhone

Friday December 1, 2023 12:19 pm PST by
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
airpods pro 2 pink

Apple Releases New AirPods Pro 2 Firmware

Tuesday December 5, 2023 11:28 am PST by
Apple today released new firmware update for both the Lightning and USB-C versions of the AirPods Pro 2. The new firmware is version 6B34, up from the 6B32 firmware introduced in November. Apple does not provide details on what features might be included in the refreshed firmware beyond "bug fixes and other improvements," so it is unclear what's new in the update, but prior software releases ...
Beyond iPhone 13 Better Blue

'All-Screen' iPhone Under-Display Camera Enters Development

Wednesday December 6, 2023 2:03 am PST by
Apple's Korean suppliers have begun developing smartphone under-display cameras (UDC), paving the way for the first iPhone with a true "all-screen" appearance. According to The Elec, LG Innotek has entered the preliminary development of the UDC, which sits under the display and does not result in a visible hole in the panel when the camera is not in use. A UDC differs from a typical front ...
iphone se 4 modified flag edges

iPhone SE 4 May Reuse Existing iPhone 14 Battery

Wednesday December 6, 2023 1:17 pm PST by
Recently, MacRumors has received details on the battery currently being tested on the upcoming fourth-generation iPhone SE, and the information corroborates previous findings in relation to the device. The iPhone SE 4, known by its device identifier D59, is expected to use the exact same battery found in the base model iPhone 14. Partially assembled prototypes of the next iPhone SE have been ...
12

Apple to Launch Two iPad Air and Two OLED iPad Pro Models Early Next Year

Wednesday December 6, 2023 9:53 am PST by
To boost falling iPad sales, Apple has a major refresh planned for the iPad lineup in early 2024, according to Bloomberg's Mark Gurman. Apple plans to debut new iPad Air and iPad Pro models, both of which will feature notable changes. The iPad Air will come in two sizes like the iPad Pro for the first time. The smaller model will continue to measure in at 10.9 inches, but the larger version...
New iOS 17

iOS 17.2 Release Notes: All New Features for Your iPhone

Wednesday December 6, 2023 7:17 am PST by
Apple has shared the full release notes for iOS 17.2, which is in the final stage of beta testing and should be released to the public next week. iOS 17.2 includes a long list of new features and changes, including a Journal app, spatial video recording on iPhone 15 Pro models, several improvements to the Messages and Weather apps, a Favorite Songs playlist in Apple Music, and more. iOS...
magsafe blue 2

iOS 17.2 Brings Qi2 Support to iPhone 13 and iPhone 14 Models

Tuesday December 5, 2023 11:04 am PST by
The iOS 17.2 update that Apple is set to release to the public in the near future will bring support for the next-generation Qi2 wireless charging standard to the iPhone 13 and iPhone 14 models. Qi2 was mentioned in the release notes for the RC version of the update that came out today. With the addition of support for the new standard, iPhone 13 and iPhone 14 models will work with Qi2...