Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Tim Cook Calls Jim Cramer on 'Mad Money', Talks About Health, ResearchKit and More
Apple CEO Tim Cook called into "Mad Money" on CNBC today to speak to host Jim Cramer in honor of the show's 10th anniversary, where he shared some thoughts on ResearchKit, Apple's competitors, Apple Pay, the next frontiers of product development, and more.
When asked what he believes the "next frontiers" will be when it comes to product development, Tim Cook highlighted health as "the biggest one of all," along with cars and the home. According to Cook, devices like the Apple Watch and services like ResearchKit and the Health app that allow people to track their own health and fitness are part of a market that's "probably significantly underestimated."
Cook called ResearchKit, which the company debuted on Monday, "an absolute game changer." ResearchKit is an open source software framework aimed at researchers, and several apps have already been created with it. On Wednesday, two days after the first apps were available, Stanford University researchers said they had received 11,000 signups for just one of them.
In regard to the Apple Watch and HealthKit, Cramer asked whether it was "within the realm of our lifetime" that the device paired with HealthKit might be able to monitor diabetes, blood pressure, and detect cancer, and Tim Cook said "Oh, I absolutely do."
On competition, when Cramer asked whether or not Apple felt like the competition had been left behind, Cook said the company is "always paranoid" and always working towards the best possible product.
Cook's segment aired on "Mad Money" on CNBC at 6PM Eastern Time.
When asked what he believes the "next frontiers" will be when it comes to product development, Tim Cook highlighted health as "the biggest one of all," along with cars and the home. According to Cook, devices like the Apple Watch and services like ResearchKit and the Health app that allow people to track their own health and fitness are part of a market that's "probably significantly underestimated."
Cook called ResearchKit, which the company debuted on Monday, "an absolute game changer." ResearchKit is an open source software framework aimed at researchers, and several apps have already been created with it. On Wednesday, two days after the first apps were available, Stanford University researchers said they had received 11,000 signups for just one of them.
In regard to the Apple Watch and HealthKit, Cramer asked whether it was "within the realm of our lifetime" that the device paired with HealthKit might be able to monitor diabetes, blood pressure, and detect cancer, and Tim Cook said "Oh, I absolutely do."
On competition, when Cramer asked whether or not Apple felt like the competition had been left behind, Cook said the company is "always paranoid" and always working towards the best possible product.
We're always paranoid. We live paranoid. We always want the very best product. And so if we're not beating someone else we're trying to beat the thing that we have currently shipping.As he often does, Cook spoke about Steve Jobs, reiterating that Jobs' DNA is "deep in the company" even though many of the products that Apple is shipping now were created entirely on Tim's watch, conceptualized after Jobs had passed away. Cook wrapped up the call by wishing an excited Cramer a happy anniversary.
Everybody here lives on edge.
Cook's segment aired on "Mad Money" on CNBC at 6PM Eastern Time.
Tag: Tim Cook
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Top Rated Comments
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57 months ago
Not at all. Did you see the way Cramer kept stuttering and slurring his words when he was trying to think of what to say to Cook. He was extremely caught off guard by the call. You could also tell that by his facial expressions.
If you think Cook calls in without the host knowing, you don't know anything about television.
Also Cramer is the worst actor on the planet, he's about as authentic as a $10 Apple Watch.
57 months ago
The most interesting takeaway for me was how Tim thinks healthcare will be the biggest opportunity and Apple Watch (presumably) will eventually detect cancer. That would be amazing.
Yes and pigs will fly and the whole world will be in peace and we're all going to love Justin Bieber's music.
It's going to be amazing.
57 months ago
This is so scripted, omg.
Not at all. Did you see the way Cramer kept stuttering and slurring his words when he was trying to think of what to say to Cook. He was extremely caught off guard by the call. You could also tell that by his facial expressions.
57 months ago
Health Kit, and the Apple watch are game changers. And by that I mean they are going to dramatically improve health care as we know it.
Are you posting Apple press releases?
Using sick people for company PR is something Steve Jobs abysmally hated.
57 months ago
I loved reading this article. Mostly because I really think Tim is right. Health Kit, and the Apple watch are game changers. And by that I mean they are going to dramatically improve health care as we know it. And the more people who know about this the more it will serve everyone.
The Apple Watch, HealthKit, ResearchKit, etc just enable the problem when it comes to healthcare. We don't have a healthcare system in this country. We have a sickness for profit system. Want better health? Start by changing your diet. Cut out sugar, processed carbohydrates, wheat, GMOs, antibiotic-saturated meats, hormone laden dairy, etc. Our food system is the problem when it comes to healthcare. And none of this new technology is going to fix that. By 2020, half of the entire American population will be diabetic or pre-diabetic. And around 1 in 3 people now get cancer.
People would rather wear a device that monitors their vitals, tells them when to take their drugs, etc. than change bad habits. People are curing cancer every day with decarboxylated high THC marijuana oil. But instead we need more studies and more (patentable) drugs from the for-profit pharmaceutical industry to sustain and grow their 100 billion dollar a year cancer industry (where most customers die eventually, after as much money as possible is extracted). There's a small group of people who will definitely benefit from health monitoring devices. But the majority of people don't need to be constantly monitored. They need to change their habits and patterns. Or risk becoming a revenue stream for the pharmaceutical industry.
57 months ago
Of all shows to connect with.
Surely Apple could have done better than this.
The gold on the watch is beginning to tarnish already... :eek:
Surely Apple could have done better than this.
The gold on the watch is beginning to tarnish already... :eek:
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