Apple CEO Tim Cook Says iPhone Sales Were 'Simply Staggering' Towards End of 2025 - MacRumors
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Apple CEO Tim Cook Says iPhone Sales Were 'Simply Staggering' Towards End of 2025

Apple today reported earnings results for the fourth quarter of the 2025 calendar year, including record-breaking $143.8 billion revenue that was up 16% year-over-year. These results were driven in part by exceptionally strong iPhone sales.

iPhone 17 Pro Colors
iPhone revenue in the quarter was $85.2 billion, a new all-time high. That is up from $69.1 billion in the year-ago quarter, a 23% increase.

"iPhone had its best-ever quarter driven by unprecedented demand, with all-time records across every geographic segment," said Apple CEO Tim Cook, in Apple's press release announcing its earnings results. Cook told CNBC's Steve Kovach that demand for the iPhone last quarter was "simply staggering" and beat Apple's expectations.

The latest iPhone lineup includes the iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max. Apple does not break down iPhone revenue on a model-by-model basis, and it did not comment on exactly which models were most popular. However, it did broadly state that iPhone revenue in the quarter was driven by the "iPhone 17 family."

The quarter encompassed the 2025 holiday shopping season, so it is safe to say that a lot of people were gifted a shiny new iPhone last month.

Related Roundups: iPhone 17, iPhone Air
Related Forum: iPhone

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Top Rated Comments

abatabia Avatar
10 months ago
They got it right with the base model 17. Enough said.
Score: 19 Votes (Like | Disagree)
10 months ago

They got it right with the base model 17. Enough said.
And the Pro is an absolute tank of a phone that doesn't compromise on performance or battery life, just like people have been asking for years.

Two full days on one charge is easily doable. I've had my 17 Pro since launch day (132 days) and there are only 77 cycles on the battery...
Score: 15 Votes (Like | Disagree)
FattiesGoneWild Avatar
10 months ago
Ah yes, the yearly iPhone no one wanted but everyone bought.
Score: 10 Votes (Like | Disagree)
10 months ago
Well no ****. iPhone 17 was actually a leap and not incremental changes as usual.
Score: 9 Votes (Like | Disagree)
10 months ago

They got it right with the base model 17. Enough said.
Yes they did.

In addition they proved that they could get away with reverting back to cheap aluminum after using premium titanium on the iPhone 16 Pro Models, with little or no user pushback.
Score: 7 Votes (Like | Disagree)
JPack Avatar
10 months ago
It's simple. You give what people want: more battery, better cameras, new aggressive form factor. Easy win.
Score: 6 Votes (Like | Disagree)
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