Apple CEO Tim Cook Says iPhone Sales Were 'Simply Staggering' Towards End of 2025
Apple today reported earnings results for the fourth quarter of the 2025 calendar year, including record-breaking $143.8 billion revenue that was up 16% year-over-year. These results were driven in part by exceptionally strong iPhone sales.
iPhone revenue in the quarter was $85.2 billion, a new all-time high. That is up from $69.1 billion in the year-ago quarter, a 23% increase.
"iPhone had its best-ever quarter driven by unprecedented demand, with all-time records across every geographic segment," said Apple CEO Tim Cook, in Apple's press release announcing its earnings results. Cook told CNBC's Steve Kovach that demand for the iPhone last quarter was "simply staggering" and beat Apple's expectations.
The latest iPhone lineup includes the iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max. Apple does not break down iPhone revenue on a model-by-model basis, and it did not comment on exactly which models were most popular. However, it did broadly state that iPhone revenue in the quarter was driven by the "iPhone 17 family."
The quarter encompassed the 2025 holiday shopping season, so it is safe to say that a lot of people were gifted a shiny new iPhone last month.
Popular Stories
Following the announcement of the iPhone 18 Pro models today, Apple discontinued the iPhone 17 Pro and iPhone 17 Pro Max.
Apple usually retires its Pro models with the release of their successors, and this year that's no different. Both the iPhone 17 Pro and iPhone 17 Pro Max are no longer available on Apple's online store.
The iPhone 17 Pro and iPhone 17 Pro Max were ...
Apple's new iPhone 18 Pro and iPhone 18 Pro Max largely build on last year's models with a series of targeted upgrades rather than a major redesign. The most notable changes dial in better performance, camera capabilities, battery life, and wired charging speeds.
Several key specifications remain unchanged from the iPhone 17 Pro models. The iPhone 18 Pro and Pro Max retain the same 6.3-inch...
Behind today's iPhone 18 Pro and iPhone Duo announcements, Apple has raised the prices of the existing iPhone 16, iPhone 17, iPhone Air, and iPhone 17e on its online store.
The new starting prices for the three models now look like this:
iPhone 16: $799 (+$100)
iPhone 17e: $699 (+$100)
iPhone 17: $899 (+$100)
iPhone Air: $1099 (+$100)So that's a $100 price hike on all four...
