Apple CEO Tim Cook Earned $74.3 Million in 2025
Apple CEO Tim Cook earned $74.3 million in 2025, down slightly from $74.6 million in 2024, Apple said in its annual proxy filing released today.

Cook's earnings included a $3 million base salary that has remained the same since 2016, $57.5 million in stock awards, $12 million in performance-based cash awards, and $1.76 million in other compensation, such as 401(k) contributions, life insurance premiums, vacation cash-out, security expenses, and personal air travel expenses. For efficiency and security purposes, Cook is required by Apple to use private aircraft for both business and personal travel.
Apple set a target compensation of $59 million for Cook, the same as in 2024, but Cook earned above that level through the incentive payouts that executives receive when Apple performs well.
Other key senior Apple executives, including outgoing general counsel Kate Adams, chief operating officer Sabih Khan, and retail and people chief Deirdre O'Brien each earned total compensation packages of around $27 million in 2025. Apple saw a chief financial officer transition in 2025, with former CFO Luca Maestri earning $15.5 million in 2025 and new CFO Kevan Parekh earning $22.5 million.
Popular Stories
Apple CEO Tim Cook held "constructive" talks with EU tech chief Henna Virkkunen on Tuesday about releasing Siri AI in the bloc while complying with the bloc's digital rules, reports the Financial Times ($).
An EU spokesperson told the publication the virtual meeting had involved a "constructive exchange on topics of common interest, on which the work continues."
Siri AI will be available...
Apple CEO Tim Cook and incoming CEO John Ternus are attending this year's Sun Valley Conference, according to Forbes.
Allen & Co., the boutique investment firm behind the event, uses the conference as an annual excuse to put media, tech, and finance leaders in the same rooms for a week of closed-door talks at the Sun Valley Lodge. This year's event began on July 7 and is expected to run...
Apple is preparing to refresh every Mac it sells over the next two years, according to Bloomberg's Mark Gurman.
The plans come amid a Mac resurgence, with sales projected to climb for a third consecutive year, partly thanks to a growing following among users who lean on the machines for demanding, agent-based AI workloads.
The wave of new Macs will begin this fall with a refreshed...