Apple Sees Success With Efforts to Protect Working Forests in North Carolina

by

Apple's partnership with The Conservation Fund to protect working forests has begun to show returns for both Apple and the state of North Carolina, according to information the organization shared with the Triangle Business Journal.

Apple vice president of environment, policy and social initiatives Lisa Jackson shared the article covering Apple's conservation efforts on Twitter this afternoon.



Jena Thompson Meredith, vice president of business partnerships at The Conservation Fund, says Apple's purchase of forest land in North Carolina and Maine has protected 36,000 acres of sustainable forest.

In 2016, the group harvested more than 13,000 metric tons of wood between the two forests, she says, though she did not break that number down by state.

She says the collective annual production from the forests in North Carolina and Maine was equivalent to about 30 percent of the virgin fiber used in Apple's product packaging for 2015.

With survey work, site prep, and harvesting and planting, the Brunswick Forest portion of the project has employed more than 30 people in logging operations in North Carolina, resulting in more than 10 jobs per 1,000 acres.

The effort has also protected North Carolina's Green Swamp Preserve, which is home to six rare species, including the Venus flytrap. Across 300 of the the 3,600 acres Apple purchased in North Carolina, The Conservation Fund has planted an additional 185,000 trees. 40 acres of those include the native longleaf pine and the Atlantic white cedar, both of which provide a home to a rare butterfly.

Apple first partnered with The Conservation Fund in April of 2015, purchasing thousands of acres of working forest for its paper supplies.

At the time, Apple said it was aiming to use paper more efficiently by increasing recycled paper content, sourcing paper sustainably, and conserving acreage of working forests around the world equivalent to its virgin paper footprint.

More than 99 percent of Apple's product packaging in 2015 came from paper that was recycled or sourced from sustainably managed forests, according to the company's 2016 environmental report.

Top Rated Comments

(View all)
Avatar
47 months ago
I am critical of Apple where I think they deserve it but I applaud efforts like this. There is much everyone can do to preserve and conserve. Sure, this is a small effort but at least it's been made. I hope for more worldwide. Sadly the reality is most people don't care about the natural world.
Score: 9 Votes (Like | Disagree)
Avatar
47 months ago

Of course all those cell phone batteries are killing the environment in other countries.

This is true but unavoidable in the world we currently live in. At least Apple is taking steps to do some positive things for the environment even though they don't have to. I call that a plus for the company.
Score: 6 Votes (Like | Disagree)
Avatar
47 months ago
I wholeheartedly applaud Apple's efforts with protecting the environment. I can just imagine TC dressed up as Dr. Seuss' Lorax, "I'm Tim Cook and I speak for the trees..." Got get 'em Tim!
Score: 1 Votes (Like | Disagree)
Avatar
47 months ago
At this point in time, efforts like this are much needed. Apple is smart to work with individual states.
Score: 1 Votes (Like | Disagree)
Avatar
47 months ago
a lot to like about this article.
Score: 1 Votes (Like | Disagree)
Avatar
47 months ago

Too bad their SSD's are now soldered in (and I don't even mention RAM); that is, the entire motherboard needs to be dumped if the SSD goes wrong. So much for "environment protection"...

You mean 'profit-protection'...... :(:D
Score: 1 Votes (Like | Disagree)

Top Stories

Samsung Mocks Apple for Ditching Power Adapters With iPhone 12 Lineup

Thursday October 15, 2020 11:51 am PDT by
Samsung on its social channels is mocking Apple for removing the power adapter from the iPhone 12 lineup and other iPhone models, pointing out the fact that the Samsung Galaxy smartphones continue to ship with a power adapter. "Included with your Galaxy," reads a Samsung Facebook post that features a picture of a power adapter. Apple notably is no longer providing power adapters or...

iPhone 12 Pro Pre-Orders Already Selling Out With Delivery Times Pushing Into November

Friday October 16, 2020 6:35 am PDT by
Apple today opened pre-orders for the 6.1-inch models of the iPhone 12 and iPhone 12 Pro through its website and the Apple Store app, and estimated delivery times are already slipping into November for select configurations in the United States. Customers ordering a SIM-free/Pacific Blue/128GB version of the iPhone 12 Pro, for example, are already facing an estimated delivery window of...

HomePod Mini Cable is Non-Detachable, Ends With USB-C Connector for Use With Included 20W Power Adapter

Friday October 16, 2020 12:45 pm PDT by
While not detailed in the tech specs, MacRumors can confirm that Apple's new HomePod mini features a non-detachable power cable that ends with a USB-C connector for use with the 20W power adapter included in the box. With the switch to USB-C, the HomePod mini could potentially be powered by a wider range of devices and peripherals, ranging from MacBooks to USB-C battery packs with enough...

Apple's New MagSafe Charger and Cases Begin Arriving to Customers

Saturday October 17, 2020 10:10 am PDT by
Apple's new MagSafe charger and cases have begun arriving to some customers earlier than expected, and images of the accessories have started to surface on Twitter. The photos provide a first look at the products in real-world use. As of writing, some MagSafe cases are also available for pickup at select Apple Stores in countries like the United States, Canada, and Germany. Filip...

New Google App Feature Lets You Hum a Song to Search for It

Saturday October 17, 2020 4:05 am PDT by
Google has added a new feature to its Search app that allows you to hum a song that's stuck in your head, and then use the company's machine learning algorithm to try and identify it. In the Google app or using the Google Search widget, tap the mic icon and say "what's this song?" or click the "Search a song" button. Then start humming the tune for 10-15 seconds. When you're done, the...

Brazilian Certifications Suggest iPhone 12 Mini Features 2,227mAh Battery and iPhone 12 Has 2,815mAh Battery

Friday October 16, 2020 1:08 pm PDT by
Apple's iPhone mini has the shortest battery life out of all the iPhones in the iPhone 12 lineup due to its small size, but Apple has not provided public information about the battery's capacity. A regulatory filing from Brazil, however, suggests the iPhone 12 mini has a battery capacity of 2,227mAh. The same regulatory information says the iPhone 12 features a 2,815mAh battery, which is...

Apple Offering Free AirPods With iPhone 11 Purchase in India as Part of Diwali Celebration

Friday October 16, 2020 12:35 pm PDT by
Apple today launched a new Diwali promotion in India that will see the company providing customers with a set of AirPods with the purchase of any iPhone 11 model. The new iPhone 12 models are not part of the promotion. Apple is offering the standard AirPods With Charging Case free with purchase, but customers can choose to upgrade to the AirPods with Wireless Charging Case or the AirPods Pro....

Apple Event to Unveil First Apple Silicon Macs Could Happen on November 17

Friday October 16, 2020 2:24 am PDT by
Apple will hold another digital event on November 17 to announce its first Apple Silicon powered Macs, according to frequent leaker Jon Prosser. Apple has already said that this year it intends to introduce the first Mac powered by an Apple Silicon chip instead of an Intel processor. One thing it hasn't revealed is the date it will be announced. According to Prosser's source, that date is No...

Apple Online Store Down Ahead of iPhone 12 and 12 Pro Pre-Orders

Thursday October 15, 2020 11:15 pm PDT by
Apple's online store is down ahead of iPhone 12 and iPhone 12 Pro pre-orders, which are set to begin at 5:00 a.m. Pacific Time in the United States. "You're... early," reads the Apple Store message when attempting to visit the U.S. website. "Pre-order begins at 5:00 a.m. PDT. Enjoy the extra sleep." Apple used to do new device pre-orders at 12:01 a.m. Pacific Time, but since last year, has...

When You Can Pre-Order the iPhone 12 and 12 Pro in Every Time Zone

Thursday October 15, 2020 10:55 am PDT by
Pre-orders for the iPhone 12 and the iPhone 12 Pro are set to kick off on Friday, October 16 at 5:00 a.m. Pacific Time, which is a new launch time that Apple adopted as of last year. Apple is planning to make the new devices available in multiple countries around the world simultaneously, so we've made a guide to let MacRumors readers know when pre-orders will in their country. Pre-orders...