Apple Ads

Apple yesterday shared a new Animoji karaoke ad on its Korean YouTube channel to highlight the newly released "Citizen Kane" single from Korean indie group HYUKOH. As with previous Animoji karaoke songs Apple has shared, the new spot features Apple's Animoji characters lip syncing to the new song. HYUKOH's "Citizen Kane" single comes ahead of the planned release of the group's newest...

Apple this afternoon shared a new ad designed to show off the Portrait Lighting feature on the iPhone X. Called "Studio in your pocket," the ad features a woman who pulls out her iPhone X and sees an entire studio's worth of lighting equipment pop up around her. Portrait Lighting, available on both the front and rear-facing cameras of the iPhone X, is designed to allow you to add studio...

At the 97th annual ADC Awards, which honors the best work in design, advertising, motion, and other commercial creative arts, Apple's "Barbers" ad for the iPhone 7 Plus won a Best of Show award. First introduced in May 2017, the "Barbers" ad features a barbershop where images captured with an iPhone 7 Plus are used to advertise the shop's skills. The attractive images, taken with the iPhone 7...

Apple today shared two new videos in its "Life's easier on iPhone" series, which are aimed at encouraging Android users to switch over to an iPhone. The first ad, "App Store," depicts exploding app icons that are meant to demonstrate the superior safety of the iOS App Store, which is curated by human editors to protect against malicious apps. Apple's second ad highlights Portrait Mode and ...

Apple today shared its first ad for the brand new (PRODUCT)RED edition iPhone 8 and iPhone 8 Plus on its YouTube channel. The 30-second video, set to the song "That's It (I'm Crazy)" by Sofi Tukker, provides a close up look at the glossy red finish and front black bezels, which was a highly requested design after Apple used white front bezels last year. The ad first appeared on Apple's...

Apple today shared a new "Groceries" ad that's designed to highlight the ease of using Apple Pay with Face ID on the iPhone X. In the short 12 second spot, which will likely be shown on TV, YouTube, and social media networks, a woman shopping for produce at the grocery store uses an iPhone X and Apple Pay to make her purchases. The fruit she buys is then crafted into an elaborate sea...

Last Thursday Apple shared an Apple Pay ad called "Fly Market," where a man danced through an open air market making purchases using Face ID and Apple Pay on his iPhone X. Apple this weekend posted a short continuation of that longer ad, featuring the same characters but this time focusing on Apple Pay's peer-to-peer payment feature Apple Pay Cash. In the brief 15-second clip, called "Pay with ...

In addition to our standalone articles covering the latest Apple news and rumors at MacRumors, this Quick Takes column provides a bite-sized recap of other headlines about Apple and its competitors on weekdays. Wednesday, March 21 1. Apple Music ad released with Korean girl group TWICE: The 15-second video features their 2017 single Heart Shakers and is accompanied by a link to an Apple Music ...

Apple this afternoon uploaded a new iPhone X video to its YouTube channel, which is designed to show off Face ID, the facial recognition feature of the iPhone X. In the humorous video, which appears to take place at a high school, using Face ID on the iPhone X causes everything in the surrounding area to unlock, including lockers, cabinets, doors, and more, with items flying everywhere. ...

Apple this afternoon uploaded several new short videos to its YouTube channel, which are aimed at luring current Android smartphone users to the iPhone. The first video, "Ease," is meant to demonstrate how easy it is to transfer content from an Android device to an iPhone using the Move to iOS app from Apple. In the video, a man holding an umbrella floats from the bottom of the screen,...

Apple this evening uploaded a new "Portrait Lighting" video to its YouTube channel, which is designed to give a behind the scenes look at how the Portrait Lighting effects on the iPhone X were created. Take a look behind the iPhone X and discover the process we went through to create Portrait Lighting. Combining timeless lighting principles with advanced machine learning, we created an iPhone...

Apple last week shared a new video that showcases selfies taken with Portrait Lighting effects on the iPhone X, kickstarting the company's new "Selfies on iPhone X" ad campaign across different forms of media. Next up in the campaign is a video promoting the annual Carnival of Brazil, a weeklong celebration of music, dance, food, and drink, with particularly large festivals in cities like...

Apple today shared its first series of HomePod ads on its official YouTube channel, titled Bass, Beat, Distortion, and Equalizer. The four 15-second clips show the word HomePod animated in various ways, with the actual speaker only appearing in brief flashes. Apple also highlights that the speaker is now available to order ahead of its February 9th launch across the United States, United...

Apple's Animoji are starring in two new ads Apple created for the Grammys, with Apple using the popular Animoji karaoke phenomenon to promote the iPhone X. The ads, shared by Apple on YouTube, feature the alien Animoji singing "Redbone" by Childish Gambino and the Animoji dog, fox, and poop singing "Stir Fry" from Migos. Other Animoji characters and emoji also make appearances in the two...

Apple shared a new video on its YouTube channel today that shows off selfies taken with the iPhone X. The 38-second video cycles through a collection of selfies taken by iPhone X owners using the smartphone's front-facing TrueDepth lens system and Portrait Lighting effects. The ad also includes poetry by Muhammad Ali. Portrait Lighting has been the focus of a few recent Apple videos,...

Apple has hired several data scientists from Silicon Valley Data Science, a consulting firm that offers data engineering and data science services, reports Bloomberg. A few dozen employees from Silicon Valley Data Science joined Apple in December and January to help the company better use its data to improve its advertising efforts. According to the Silicon Valley Data Science website, the...

Apple today has shared two new iPad Pro ads titled Augment Reality and Take Notes. The short 15-second clips, set to the song "Go" by Louis The Child, are part of a larger campaign ongoing since last year. The first ad focuses on how the iPad Pro can run augmented reality apps based on Apple's new ARKit platform for iOS 11. The second ad focuses on how the Apple Pencil can be used to...

Apple this afternoon uploaded a new iPhone X video to its YouTube channel, this time showing off the new Portrait Lighting mode on the iPhone X. In the 38-second video entitled "A New Light," Apple explains that Portrait Lighting offers studio quality lighting effects without the studio, while also showing off each of the different Portrait Lighting options. Portrait Lighting on iPhone X...

Apple this afternoon shared three new ads on its YouTube channel, all of which are quick clips that focus on select iPhone X features like Portrait Lighting and Face ID. The first video, "Opens with a Glance," displays the iPhone X with the words "Introducing the most unforgettable magical password ever created. Your face," before showing off a series of faces to demonstrate how the iPhone X...

Apple's short film "The Rock x Siri Dominate the Day" was the eighth most watched ad on YouTube around the world in 2017, according to Adweek. Adweek says the ad has been viewed more than 25 million times, although that figure is based on Apple's channel for India rather than the United States, where the video has amassed nearly 18 million views. With the views from all of Apple's...