Apple has started marketing its Powerbeats Pro earphones ahead of their upcoming release with a pair of ads in Hollywood.
A banner ad and nearby billboard reveal that the Powerbeats Pro will be "totally wireless," as expected, making them the first cord-free Beats earphones like AirPods. A photo of the ad was tipped to 9to5Mac, which earlier uncovered an image of the Powerbeats Pro and their charging case hidden in iOS 12.2 code.
Image Credit: 9to5Mac
CNET was first to report on Apple's plans to release cord-free Powerbeats, which will essentially be fitness-oriented AirPods, ideal for the gym, sports, running, and so forth. The website said the new Powerbeats will launch in April, and Apple's ads in Hollywood apparently confirm they are "coming soon."
CNET also said the Powerbeats Pro will likely use the same H1 chip as the second-generation AirPods, potentially enabling "Hey Siri" support along with faster switching between source devices like the iPhone, iPad, and Apple Watch.
Image Credit: 9to5Mac
It appears the Powerbeats Pro will be available in both black and white, but pricing remains to be seen. AirPods start at $159, while Powerbeats3 Wireless with a cord between each earbud are regularly $199.95 in the United States.
Tuesday September 8, 2026 12:48 pm PDT by Joe Rossignol
Apple today released a firmware update (4A203) for its upcoming Beats 360 headphones, suggesting that a launch is approaching. With the firmware now available, it seems likely that Apple will announce the Beats 360 at some point in September.
Beats 360 have already leaked across multiple regulatory databases and retail listings over the past several months, and soccer stars like Lamine Yamal ...
Wednesday August 19, 2026 10:36 am PDT by Juli Clover
One of the Beats codenames MacRumors found in the macOS Tahoe 26.7 update (B518) appears to be for the Beats 360, a new set of over-ear headphones that we could see launch soon.
Multiple Reddit users found signs of the Beats 360 on UK websites like Amazon, though those listings have now been removed.
The headphones have a look that is distinct from the existing Beats Studio Pro over-ear...
Wednesday September 2, 2026 10:25 am PDT by Juli Clover
Apple today shared a short video featuring an Apple Watch user named Amanda who says her device saved her life.
In 2024, Amanda began receiving alerts about an abnormal heart rate. Her watch alerted her about changes to her resting heart rate and her overnight vitals, prompting her to visit her doctor.
She ended up being diagnosed with acute myeloid leukemia, an aggressive cancer. After...
