Apple Shares Humorous 'Bokeh'd' Ad Highlighting iPhone Depth Control Feature

Apple today shared a new "Bokeh'd" video on its YouTube channel, which highlights the Depth Control feature on the iPhone XS, XS Max, and XR.

In the spot, a group of mothers are looking at photos, when one notices that her son has been blurred out in the background of an image. "Did you bokeh my child?" she asks, while the other mother attempts to explain that it was accidental.


The mother who took the photograph uses Depth Control to show that she can remove the bokeh effect so that the blurred child is back in focus. From the video description:

Depth Control on iPhone XS and iPhone XR lets you adjust the bokeh effect on backgrounds before or after you shoot. So you can turn a cute portrait of two kids into a stunning portrait of one kid.

Introduced in the new 2018 ‌iPhone‌ lineup, Depth Control is designed to allow you to control the amount of blur in the background of your images. When taking a Portrait Mode image, you can adjust it before or after capturing it to change how much background blur is used.

This feature is limited to the 2018 ‌iPhone‌ lineup and isn't available on older iPhones.

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Top Rated Comments

gaximus Avatar
71 months ago
It's not even legitimate bokeh... let my A7iii with an 85mm show you how that's done.
But can you undo it?:D
Score: 41 Votes (Like | Disagree)
bbednarz Avatar
71 months ago
It's not even legitimate bokeh... let my A7iii with an 85mm show you how that's done.
Cool. Put it in your pocket and walk around with it everyday.
Score: 37 Votes (Like | Disagree)
binaryfuneral Avatar
71 months ago
It's not even legitimate bokeh... let my A7iii with an 85mm show you how that's done.
Let me know if you get the attention you're seeking here.
Score: 30 Votes (Like | Disagree)
Classie Avatar
71 months ago
That was funny!!
Score: 21 Votes (Like | Disagree)
alpi123 Avatar
71 months ago
It's not even legitimate bokeh... let my A7iii with an 85mm show you how that's done.
No ****, Sherlock.
In most of the cases looks very realistic though. If you crank it all the way up to 1.4f, it gives even swirly effects on the bokeh, something no other phone company does.
Score: 15 Votes (Like | Disagree)
bigjnyc Avatar
71 months ago
It's not even legitimate bokeh... let my A7iii with an 85mm show you how that's done.
Nobody cares. How many people walk around with a huge professional camera?
Score: 14 Votes (Like | Disagree)