Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Shares Humorous 'Bokeh'd' Ad Highlighting iPhone Depth Control Feature
In the spot, a group of mothers are looking at photos, when one notices that her son has been blurred out in the background of an image. "Did you bokeh my child?" she asks, while the other mother attempts to explain that it was accidental.
The mother who took the photograph uses Depth Control to show that she can remove the bokeh effect so that the blurred child is back in focus. From the video description:
Depth Control on iPhone XS and iPhone XR lets you adjust the bokeh effect on backgrounds before or after you shoot. So you can turn a cute portrait of two kids into a stunning portrait of one kid.Introduced in the new 2018 iPhone lineup, Depth Control is designed to allow you to control the amount of blur in the background of your images. When taking a Portrait Mode image, you can adjust it before or after capturing it to change how much background blur is used.
This feature is limited to the 2018 iPhone lineup and isn't available on older iPhones.