Apple Expands 'There's More to iPhone' Campaign With New Videos

Apple today expanded its "There's More to iPhone" marketing campaign to France and the United Kingdom after launching it in Germany late last year.

theres more to iphone
A new "Why iPhone" page on Apple's website in each country highlights reasons why an ‌iPhone‌ is "more than the device in your hand," ranging from Apple's environmental responsibility to iOS 12 performance improvements to the privacy of features such as Face ID, Apple Maps, and, yes, FaceTime.

Each reason in the list can be expanded to view additional information. Here's what Apple says about protecting user data for example:

At Apple, we believe that data privacy is a fundamental human right. Your personal data belongs to you and no one else.

And while some companies sell your data, we don't. We'll tell you if we collect your data and let you know how it's used. For instance, we may utilize that data to make iPhone more user friendly. And you can always change your settings to limit the amount of information that can be accessed.

Apple today also shared three new "There's More to ‌iPhone‌" videos on its YouTube channel in the United Kingdom:




The marketing campaign is prominently featured on the ‌iPhone‌ page of Apple's website in France, the United Kingdom, and Germany. It has yet to launch in the United States or any other countries we checked.

Apple has been heavily promoting ‌iPhone‌ XR and ‌iPhone‌ XS trade-ins with a prominent banner on the homepage of its website, store signage, App Store editorials, emails to older ‌iPhone‌ users, and more. Apple provided its first revenue warning in 16 years last quarter due to "fewer ‌iPhone‌ upgrades" than it anticipated.

Popular Stories

A18 Pro Chip

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options that include silver, blue, pink, and yellow. MacRumors...
iPhone 17 Pro Lower Logo Feature 1

iPhone 17 Pro Coming Soon With These 14 New Features

Monday June 30, 2025 1:08 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
iPhone Car Key WWDC 2025

Apple Announces 13 Automakers Planning to Offer iPhone Car Keys

Friday June 27, 2025 11:42 am PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. During its WWDC 2025 keynote, Apple said that 13...
maxresdefault

Five Features Coming to AirPods Pro 3

Friday June 27, 2025 10:52 am PDT by
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model. Subscribe to the MacRumors YouTube channel for more videos. Heal...
macbook air spacegray purple

Apple Planning to Launch Low-Cost MacBook Powered By iPhone Chip

Monday June 30, 2025 3:20 am PDT by
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo. In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...
anker power bank recall

PSA: Anker Recalls Multiple Power Banks Due to Fire Risk

Friday June 27, 2025 4:16 pm PDT by
Popular accessory maker Anker this month launched two separate recalls for its power banks, some of which may be a fire risk. The first recall affects Anker PowerCore 10000 Power Banks sold between June 1, 2016 and December 31, 2022 in the United States. Anker says that these power banks have a "potential issue" with the battery inside, which can lead to overheating, melting of plastic...
Chase Sapphire Reserve Apple Perk Feature

Chase Sapphire Reserve Card Introduces New Perk for Apple Customers

Wednesday June 25, 2025 2:08 pm PDT by
Chase this week announced a series of new perks for its premium Sapphire Reserve credit card, and one of them is for a pair of Apple services. Specifically, the credit card now offers complimentary annual subscriptions to Apple TV+ and Apple Music, a value of up to $250 per year. If you are already paying for Apple TV+ and/or Apple Music directly through Apple, those subscriptions will...
replay all time playlist apple music

Apple Music Debuts All-New Personalized Playlist

Monday June 30, 2025 7:16 am PDT by
As part of its 10-year celebrations of Apple Music, Apple today released an all-new personalized playlist that collates your entire listening history. The playlist, called "Replay All Time," expands on Apple Music's existing Replay features. Previously, users could only see their top songs for each individual calendar year that they've been subscribed to Apple Music, but now, Replay All...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in a Few Months With These 12 New Features

Thursday June 26, 2025 2:00 am PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are around three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...

Top Rated Comments

BuffaloTF Avatar
83 months ago
So, just another ad of self-promotion then. Talk about pretentiousness.
That's what an ad is......... self-promotion............
Score: 21 Votes (Like | Disagree)
ArtOfWarfare Avatar
83 months ago
It's really disappointing that this is what Apple has become. Gone are the funny and memorable ads. Gone are the products worth buying. Now we just have lousy ads pushing ludicrously overpriced products with minor improvements from prior generations.

At this point I'm thinking Apple is going to have to offer a folding 5G iPhone before I upgrade from my 6+.
Score: 16 Votes (Like | Disagree)
Baymowe335 Avatar
83 months ago
So, just another ad of self-promotion then. Talk about pretentiousness.
Um, it's called selling your product.

Apple is a business, remember?
Score: 14 Votes (Like | Disagree)
GeoStructural Avatar
83 months ago
The more Apple keeps taunting the “we are private, we are secure unlike the competition”, the more it will hit them when they get their blow.

There is no way Apple is not capitalizing and collecting data from its massive user base.
Score: 8 Votes (Like | Disagree)
Baymowe335 Avatar
83 months ago
so Samsung S10 pressure is working :D
So Apple wouldn’t market their products unless Samsung released the S10?

Stop trying to make everything Apple does a reaction to something else.
Score: 6 Votes (Like | Disagree)
usersince86 Avatar
83 months ago
Love this about Apple.
Score: 6 Votes (Like | Disagree)