Apple Expands 'There's More to iPhone' Campaign With New Videos

Apple today expanded its "There's More to iPhone" marketing campaign to France and the United Kingdom after launching it in Germany late last year.

theres more to iphone
A new "Why iPhone" page on Apple's website in each country highlights reasons why an ‌iPhone‌ is "more than the device in your hand," ranging from Apple's environmental responsibility to iOS 12 performance improvements to the privacy of features such as Face ID, Apple Maps, and, yes, FaceTime.

Each reason in the list can be expanded to view additional information. Here's what Apple says about protecting user data for example:

At Apple, we believe that data privacy is a fundamental human right. Your personal data belongs to you and no one else.

And while some companies sell your data, we don't. We'll tell you if we collect your data and let you know how it's used. For instance, we may utilize that data to make iPhone more user friendly. And you can always change your settings to limit the amount of information that can be accessed.

Apple today also shared three new "There's More to ‌iPhone‌" videos on its YouTube channel in the United Kingdom:




The marketing campaign is prominently featured on the ‌iPhone‌ page of Apple's website in France, the United Kingdom, and Germany. It has yet to launch in the United States or any other countries we checked.

Apple has been heavily promoting ‌iPhone‌ XR and ‌iPhone‌ XS trade-ins with a prominent banner on the homepage of its website, store signage, App Store editorials, emails to older ‌iPhone‌ users, and more. Apple provided its first revenue warning in 16 years last quarter due to "fewer ‌iPhone‌ upgrades" than it anticipated.

Top Rated Comments

BuffaloTF Avatar
51 months ago
So, just another ad of self-promotion then. Talk about pretentiousness.
That's what an ad is......... self-promotion............
Score: 21 Votes (Like | Disagree)
ArtOfWarfare Avatar
51 months ago
It's really disappointing that this is what Apple has become. Gone are the funny and memorable ads. Gone are the products worth buying. Now we just have lousy ads pushing ludicrously overpriced products with minor improvements from prior generations.

At this point I'm thinking Apple is going to have to offer a folding 5G iPhone before I upgrade from my 6+.
Score: 16 Votes (Like | Disagree)
Baymowe335 Avatar
51 months ago
So, just another ad of self-promotion then. Talk about pretentiousness.
Um, it's called selling your product.

Apple is a business, remember?
Score: 14 Votes (Like | Disagree)
GeoStructural Avatar
51 months ago
The more Apple keeps taunting the “we are private, we are secure unlike the competition”, the more it will hit them when they get their blow.

There is no way Apple is not capitalizing and collecting data from its massive user base.
Score: 8 Votes (Like | Disagree)
Baymowe335 Avatar
51 months ago
so Samsung S10 pressure is working :D
So Apple wouldn’t market their products unless Samsung released the S10?

Stop trying to make everything Apple does a reaction to something else.
Score: 6 Votes (Like | Disagree)
usersince86 Avatar
51 months ago
Love this about Apple.
Score: 6 Votes (Like | Disagree)

Popular Stories

Apple Silicon Teal Feature

The Next Big Apple Silicon Device May Not Be a Mac or iPad

Wednesday February 1, 2023 3:57 am PST by
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports. The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
General iOS 16 Feature Yellow

Five New iOS Features Coming to Your iPhone Later This Year

Tuesday January 31, 2023 11:58 am PST by
Apple has previously announced several upcoming iOS features that are expected to be added to the iPhone this year. Some of the features could be introduced with iOS 16.4, which should enter beta testing soon, while others will arrive later in the year. Below, we have recapped five new iOS features that are expected to launch in 2023, such as an Apple Pay Later financing option for purchases ...
HomePod 2 White and Midnight Feature Purple Blue

Apple Explains Why HomePod Was Released Again, Wi-Fi 4 Limitation, and More

Thursday February 2, 2023 7:57 am PST by
Apple's VP of hardware engineering Matthew Costello and product marketing employee Alice Chan recently spoke with Men's Journal and TechCrunch about the new second-generation HomePod in wide-ranging interviews about the smart speaker. Apple discontinued the original full-size HomePod in March 2021 after multiple reports indicated that sales of the speaker were lackluster, but Chan told Men's ...
iOS 16

Apple Preparing iOS 16.3.1 Update for iPhone as Wait for iOS 16.4 Beta Continues

Thursday February 2, 2023 6:41 am PST by
Apple appears to be preparing an iOS 16.3.1 update for the iPhone, based on evidence of the software in our website's analytics logs this week. It's unclear when the update will be released, but it will likely be available at some point in February. The same logs have accurately foreshadowed the release of several previous updates, including iOS 16.0.3 and iOS 16.1.1 most recently, so they...
dewey airtag

Report Highlights Danger of Using AirTags for Tracking Dogs

Monday January 30, 2023 1:45 pm PST by
AirTags may be a convenient way for tracking dogs that might get off leash or otherwise lost, but there are dangers associated with the practice, as outlined by a report from The Wall Street Journal. At 1.26 inches in diameter, AirTags are able to fit easily on a dog's collar, but that size also makes the tracking devices small enough to swallow, at least for a medium to large-sized dog, and ...
MKBHD HomePod 2 White Ring Stain

New HomePod Can Still Stain Some Wooden Surfaces

Tuesday January 31, 2023 8:29 am PST by
When the original HomePod launched in 2018, it was discovered that the speaker can leave white rings on some wooden surfaces. Now, well-known YouTuber Marques Brownlee has confirmed that the issue persists to a lesser extent with the new HomePod. In a side-by-side test, he showed that the white second-generation HomePod left a white ring on the wooden surface that he placed the speaker on,...
Multi Display CarPlay 1

Apple Launching All-New CarPlay Experience Later This Year With These 5 Features

Sunday January 29, 2023 10:15 am PST by
In June 2022, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple says the first vehicles with support for the next-generation CarPlay experience will be announced in late 2023, with committed automakers including Acura, Audi,...
iOS 16

When Will the iOS 16.4 Beta Be Released?

Wednesday February 1, 2023 11:09 am PST by
It's been more than a week since Apple released the iOS 16.3 update, and typically, new iOS betas follow launches within a day or so. We were expecting Apple to provide the first beta iOS 16.4 on Monday, Tuesday or Wednesday of this week, but that hasn't happened. Tuesdays are the days that we most often see betas, though Monday and Wednesday happen now and then, and most often betas come...