Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Expands 'There's More to iPhone' Campaign With New Videos
Apple today expanded its "There's More to iPhone" marketing campaign to France and the United Kingdom after launching it in Germany late last year.
A new "Why iPhone" page on Apple's website in each country highlights reasons why an iPhone is "more than the device in your hand," ranging from Apple's environmental responsibility to iOS 12 performance improvements to the privacy of features such as Face ID, Apple Maps, and, yes, FaceTime.
Each reason in the list can be expanded to view additional information. Here's what Apple says about protecting user data for example:
The marketing campaign is prominently featured on the iPhone page of Apple's website in France, the United Kingdom, and Germany. It has yet to launch in the United States or any other countries we checked.
Apple has been heavily promoting iPhone XR and iPhone XS trade-ins with a prominent banner on the homepage of its website, store signage, App Store editorials, emails to older iPhone users, and more. Apple provided its first revenue warning in 16 years last quarter due to "fewer iPhone upgrades" than it anticipated.
A new "Why iPhone" page on Apple's website in each country highlights reasons why an iPhone is "more than the device in your hand," ranging from Apple's environmental responsibility to iOS 12 performance improvements to the privacy of features such as Face ID, Apple Maps, and, yes, FaceTime.
Each reason in the list can be expanded to view additional information. Here's what Apple says about protecting user data for example:
At Apple, we believe that data privacy is a fundamental human right. Your personal data belongs to you and no one else.Apple today also shared three new "There's More to iPhone" videos on its YouTube channel in the United Kingdom:
And while some companies sell your data, we don't. We'll tell you if we collect your data and let you know how it's used. For instance, we may utilize that data to make iPhone more user friendly. And you can always change your settings to limit the amount of information that can be accessed.
The marketing campaign is prominently featured on the iPhone page of Apple's website in France, the United Kingdom, and Germany. It has yet to launch in the United States or any other countries we checked.
Apple has been heavily promoting iPhone XR and iPhone XS trade-ins with a prominent banner on the homepage of its website, store signage, App Store editorials, emails to older iPhone users, and more. Apple provided its first revenue warning in 16 years last quarter due to "fewer iPhone upgrades" than it anticipated.
Tag: Apple ads
[ 82 comments ]
Top Rated Comments
(View all)
25 weeks ago
So, just another ad of self-promotion then. Talk about pretentiousness.
That's what an ad is......... self-promotion............
25 weeks ago
It's really disappointing that this is what Apple has become. Gone are the funny and memorable ads. Gone are the products worth buying. Now we just have lousy ads pushing ludicrously overpriced products with minor improvements from prior generations.
At this point I'm thinking Apple is going to have to offer a folding 5G iPhone before I upgrade from my 6+.
At this point I'm thinking Apple is going to have to offer a folding 5G iPhone before I upgrade from my 6+.
25 weeks ago
So, just another ad of self-promotion then. Talk about pretentiousness.
Um, it's called selling your product.Apple is a business, remember?
25 weeks ago
The more Apple keeps taunting the “we are private, we are secure unlike the competition”, the more it will hit them when they get their blow.
There is no way Apple is not capitalizing and collecting data from its massive user base.
There is no way Apple is not capitalizing and collecting data from its massive user base.
25 weeks ago
I know I must be in the minority here, but I really wish ALL the iPhones had decent, top-quality modems/cellular service. I don't care about how many cameras or lens you can cram into your too-thin iPhone, or your stupid decision to ignore the millions of users who still don't trust Bluetooth for phone call reception ("who needs headphone jacks?!"). No, I am tired of 1-2 bars, of dropped calls, of missed voice mails, no matter which carrier I choose. Gosh, Apple, you spend zazillions of dollars of pointless AI, AR, and emojis and cars that go nowhere, but you can't be bothered to find a supplier who supplies a decent, reliable antenna for reliable cell phone service. What the hell is a $1500 iPhone for, if your all-important, life-defining phone calls.... drops out in the middle of the most important part? (And, yes, this has happened to me more than once.)
25 weeks ago
so Samsung S10 pressure is working :D
So Apple wouldn’t market their products unless Samsung released the S10?Stop trying to make everything Apple does a reaction to something else.
25 weeks ago
What app is that ?
Kind of ironic since I can track down what any user does down to its name inside our App on an iPhone
25 weeks ago
The more Apple keeps taunting the “we are private, we are secure unlike the competition”, the more it will hit them when they get their blow.
There is no way Apple is not capitalizing and callecting data from its massive user base.
[ Read All Comments ]
Taylor Swift revealed today on Instagram that she will be the next partner in Apple's "Music Lab" sessions, which are available in Apple retail stores.
The Music Lab session will...
Satechi today announced the Type-C Dual Multimedia Adapter, which plugs into two of the MacBook Pro's USB-C ports to offer a handful of add-on ports.
In total, this includes: one 4K HDMI...
Spotify today announced that it is extending its free-trial period for Spotify Premium to three months, up from the previous one month that users would have to try out the paid service. With this...
OtterBox today announced a new expandable wireless charging system that it calls "OtterSpot," which includes one charging base that can power up multiple batteries and a smartphone...
Apple appears to have ended U.S. online sales of its 'Designed By Apple in California' book, which chronicles 20 years of Apple product designs through 450 photographs.
A minisite...
T-Mobile appears to be experiencing a significant outage, with many T-Mobile customers unable to make calls or send text messages, reports TechCrunch.
Based on reports on Twitter and other...
Amid all the online chatter about Apple Card, you may have come across references to the "arbitration clause" in Apple's agreement, and how you should opt out of it if you intend to apply...
Over on our YouTube channel, we have an ongoing video series that's designed to highlight new, interesting, and useful iOS apps that we think are worth downloading and checking out
There are...
