Apple Shares Short 'Shot on iPhone' Film Ahead of Chinese New Year

Ahead of Chinese New Year, which falls on February 5, Apple has shared a new "Shot on iPhone" film created by Jia Zhangke.

Called, "The Bucket," the film was captured entirely on an iPhone XS, and it features a family wrapping up their Chinese New Year celebrations. A mother packs up goods for her son to take back to the city, equipping him with a heavy bucket to lug home.


The film uses ‌iPhone‌ techniques like slo-mo and Depth Control, with Apple uploading two additional behind-the-scenes tutorial style videos.



The full film shared by Apple features the ending line "The taste of home will always bring us back," while the other videos use the tagline "Capture the taste of home this Chinese New Year with ‌iPhone‌."

Apple is hoping to encourage sales of the ‌iPhone‌ during Chinese New Year, a major holiday in China. Earlier this month, Apple dropped the price of the iPhone XR and other iPhones for its channel partners, allowing third-party vendors to purchase iPhones more cheaply to pass those savings on to customers.

Top Rated Comments

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22 months ago
Love it. Great stories.
Score: 10 Votes (Like | Disagree)
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22 months ago
a kid in China sold his kidney to pay for an iphone 4.... now he has to sell both his kidneys and a lung to do the same...
Score: 9 Votes (Like | Disagree)
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22 months ago
Amazing! ;)
Score: 8 Votes (Like | Disagree)
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22 months ago
Apple is trying to please China again because it's Lunar New Year, not Chinese New Year. Every Asian knows it.
Score: 7 Votes (Like | Disagree)
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22 months ago
I wonder what backdoors or compromises Apple had to make to sell in China...
Score: 7 Votes (Like | Disagree)
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22 months ago
Yo. It's Lunar New Year and not only celebrated in China.
Score: 6 Votes (Like | Disagree)

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