Apple Shares New Video Focusing on Limited Ad Tracking in Safari

Apple today shared a humorous new privacy-focused ad on its YouTube channel, highlighting the ad tracking prevention features that have been built into Safari.

In the spot, a 15-year-old boy with a wispy mustache stands in front of a mirror and looks up when he should be shaving, a search he presumably wouldn't want to be tracked. It's followed with text that reads: "Safari limits sites from tracking you across the web, because what you browse should be your business."


Apple has been highlighting the privacy features of the iPhone in its recent advertising campaign, and today's video follows a funny video from earlier in the month highlighting situations where people would want their privacy protected in everyday life.

Safari on iOS and macOS has had Intelligent Tracking Prevention features since 2017, making it harder for companies to gather data about you and track your browsing habits across multiple websites.

Top Rated Comments

ipedro Avatar
41 months ago
The one time we can unanimously agree that apple did something good.
Have you met the users on MacRumors?
Score: 19 Votes (Like | Disagree)
AngerDanger Avatar
41 months ago
I really don't know why do people need to prevent websites from tracking them! I am not saying this is a bad feature, I already believe this is a good from community feedback, but I want someone explain to me why it's needed, because I feel that tracking me by websites it good thing and improving the user experience, seeing relevant searches, related videos, content and ads to what I like is good for me and making life easier on internet.
Agreed. If you exercise even a modicum of caution, like me, websites can't gather any personal information!



Attachment Image
Score: 17 Votes (Like | Disagree)
truthertech Avatar
41 months ago
I really don't know why do people need to prevent websites from tracking them! I am not saying this is a bad feature, I already believe this is a good from community feedback, but I want someone explain to me why it's needed, because I feel that tracking me by websites it good thing and improving the user experience, seeing relevant searches, related videos, content and ads to what I like is good for me and making life easier on internet.
Oh, Google is sending a gift certificate to you right now. You truly an enlightened one that knows the massive dossier they are building on you is for your own good. Google has assigned you what they call a "universal identifier" that links every single thing site you visit, everything you click on, etc., with every where you go, everything you say to Google assistant, every photo you are sent or received, every gmail you are sent or received, every document you upload to Google Docs, every song, podcast, etc. you listen to, everything you read, etc. etc., etc., along with all the other data they buy from credit reporting, other data brokers, etc. All for you own good. What could go wrong?

In addition to Google, law enforcement thanks you since that data is all available to them via legal service, or simply buying it. Hackers and Intel agencies and current and future despotic governments and intel agencies thank you for being so positive about every intimate detail of your life being assembled. Former East German Stasi are dreaming of how nice it would have been not to have to pay informers or costly surveillance teams or install microphones or intercept your mail to have all this.

China, Russia and other authoritarian regimes are so excited to hear there are people like you who understand how beneficial it is for you to have that information collected.
[doublepost=1553805069][/doublepost]
I have yet to be told by anyone, "I know what you do on the Internet." Anyone who has was called out for something he voluntarily posted publicly. Aside from that, none of the privacy alarmists have given any example of how they were harmed.
"Privacy alarmists" -Posted by someone who uses an alias to post. What do you have to hide?
Score: 5 Votes (Like | Disagree)
Ghost31 Avatar
41 months ago
The one time we can unanimously agree that apple did something good.
Score: 5 Votes (Like | Disagree)
AngerDanger Avatar
41 months ago
Didn’t Mac OS safari just drop DNT?
Yep, but it was only ever a preference that sites could choose to aknowledge or ignore. They removed Do Not Track and left in their anti-tracking measures.
Score: 4 Votes (Like | Disagree)
yaxomoxay Avatar
41 months ago
And what is the problem for being perfect customer, at the end I will only use the service I want and will only buy products I need, right?
Read the book "The Power of Habit" (2012). It's not only a great book that everyone should read, but there are a couple of enlightening chapters on this topic and how third party's knowledge of what you do/prefer can be and IS used to reshape your own habits without you even knowing about it. This includes musical taste and even pregnancies.
Score: 3 Votes (Like | Disagree)

Popular Stories

maxresdefault

Unbox Therapy Shares Hands-On Look at iPhone 14 Pro Max Replica

Monday May 16, 2022 4:40 am PDT by
YouTuber Unbox Therapy has shared a hands-on look at the iPhone 14 Pro Max using what he claims is a one-to-one replica created by third-party case makers with access to detailed schematics and dimensions for Apple's new upcoming flagship smartphone. As with the iPhone 13 Pro lineup, in 2022, we are expecting a 6.1-inch iPhone 14 Pro and a 6.7-inch iPhone 14 Pro Max, but this time the Pro...
macOS Monterey 2

Apple Releases macOS Monterey 12.4 With Support for Studio Display Webcam Update

Monday May 16, 2022 10:10 am PDT by
Apple today released macOS Monterey 12.4, the fourth major update to the macOS Monterey operating system that launched in October 2021. macOS Monterey 12.4 comes over two months after the launch of macOS Monterey 12.3, an update that added Universal Control. The ‌‌‌‌‌macOS Monterey‌‌ 12.4 update can be downloaded on all eligible Macs using the Software Update section of System...
iOS 15

Apple Releases iOS 15.5 and iPadOS 15.5 With Wallet and Podcast Updates

Monday May 16, 2022 10:00 am PDT by
Apple today released iOS 15.5 and iPadOS 15.5, the fifth major updates to the iOS and iPadOS 15 operating systems that were initially released in September 2021. iOS and iPadOS 15.5 come a little over two months after the launch of iOS 15.4 and iPadOS 15.4. The iOS 15.5 and iPadOS 15.5 updates can be downloaded for free and the software is available on all eligible devices over-the-air in...
iOS 16 mock for article

Gurman: iOS 16 to Include New Ways of System Interaction and 'Fresh Apple Apps'

Sunday May 15, 2022 6:14 am PDT by
iOS 16 will include new ways of interacting with the system and some "fresh Apple apps," Bloomberg's Mark Gurman has said, offering some more detail on what Apple has in store for the upcoming release of iOS and iPadOS set to be announced in a few weeks at WWDC. In the latest edition of his Power On newsletter, Gurman wrote that while iOS 16 is not likely to introduce a major face-lift to...
Prosser Series 8 3

Apple Watch Series 8 Rumored to Feature New Design With Flat Display

Wednesday May 18, 2022 6:21 am PDT by
The Apple Watch Series 8 could feature an all-new design with a flat display, according to the leaker known as "ShrimpApplePro." In his latest video on the YouTube channel Front Page Tech, Jon Prosser highlighted information from ShrimpApplePro that suggests the Apple Watch Series 8 could feature a flat display in what seems to be a design originally rumored for the Apple Watch Series 7. ...
Whatsapp Feature

WhatsApp to Let Users Leave Group Chats 'Silently' and View Rich Link Previews in Status Updates

Tuesday May 17, 2022 3:07 am PDT by
WhatsApp is working on a new feature that will allow users to "silently" leave group chats hosted by the messaging platform instead of all members of the group being notified when they do. As it stands, when someone leaves a group chat, WhatsApp announces their exit to the entire group, making the act of leaving very public. It's not possible right now to leave a group quietly, but WhatsApp...
apple tv 4k design green

Apple Releases tvOS 15.5 for Apple TV HD and Apple TV 4K

Monday May 16, 2022 9:57 am PDT by
Apple today released tvOS 15.5, the fifth major update to the tvOS operating system that first launched in September 2021. tvOS 15.5 comes more than two months after the release of tvOS 15.4, an update that brought support for captive WiFi networks. tvOS 15.5 can be downloaded over the air on the Apple TV through the Settings app by going to System > Software Update. ‌‌‌‌‌‌Apple...