Apple Shares New Video Focusing on Limited Ad Tracking in Safari

Apple today shared a humorous new privacy-focused ad on its YouTube channel, highlighting the ad tracking prevention features that have been built into Safari.

In the spot, a 15-year-old boy with a wispy mustache stands in front of a mirror and looks up when he should be shaving, a search he presumably wouldn't want to be tracked. It's followed with text that reads: "Safari limits sites from tracking you across the web, because what you browse should be your business."


Apple has been highlighting the privacy features of the iPhone in its recent advertising campaign, and today's video follows a funny video from earlier in the month highlighting situations where people would want their privacy protected in everyday life.

Safari on iOS and macOS has had Intelligent Tracking Prevention features since 2017, making it harder for companies to gather data about you and track your browsing habits across multiple websites.

Top Rated Comments

ipedro Avatar
34 months ago
The one time we can unanimously agree that apple did something good.
Have you met the users on MacRumors?
Score: 19 Votes (Like | Disagree)
AngerDanger Avatar
34 months ago
I really don't know why do people need to prevent websites from tracking them! I am not saying this is a bad feature, I already believe this is a good from community feedback, but I want someone explain to me why it's needed, because I feel that tracking me by websites it good thing and improving the user experience, seeing relevant searches, related videos, content and ads to what I like is good for me and making life easier on internet.
Agreed. If you exercise even a modicum of caution, like me, websites can't gather any personal information!



Attachment Image
Score: 17 Votes (Like | Disagree)
truthertech Avatar
34 months ago
I really don't know why do people need to prevent websites from tracking them! I am not saying this is a bad feature, I already believe this is a good from community feedback, but I want someone explain to me why it's needed, because I feel that tracking me by websites it good thing and improving the user experience, seeing relevant searches, related videos, content and ads to what I like is good for me and making life easier on internet.
Oh, Google is sending a gift certificate to you right now. You truly an enlightened one that knows the massive dossier they are building on you is for your own good. Google has assigned you what they call a "universal identifier" that links every single thing site you visit, everything you click on, etc., with every where you go, everything you say to Google assistant, every photo you are sent or received, every gmail you are sent or received, every document you upload to Google Docs, every song, podcast, etc. you listen to, everything you read, etc. etc., etc., along with all the other data they buy from credit reporting, other data brokers, etc. All for you own good. What could go wrong?

In addition to Google, law enforcement thanks you since that data is all available to them via legal service, or simply buying it. Hackers and Intel agencies and current and future despotic governments and intel agencies thank you for being so positive about every intimate detail of your life being assembled. Former East German Stasi are dreaming of how nice it would have been not to have to pay informers or costly surveillance teams or install microphones or intercept your mail to have all this.

China, Russia and other authoritarian regimes are so excited to hear there are people like you who understand how beneficial it is for you to have that information collected.
[doublepost=1553805069][/doublepost]
I have yet to be told by anyone, "I know what you do on the Internet." Anyone who has was called out for something he voluntarily posted publicly. Aside from that, none of the privacy alarmists have given any example of how they were harmed.
"Privacy alarmists" -Posted by someone who uses an alias to post. What do you have to hide?
Score: 5 Votes (Like | Disagree)
Ghost31 Avatar
34 months ago
The one time we can unanimously agree that apple did something good.
Score: 5 Votes (Like | Disagree)
AngerDanger Avatar
34 months ago
Didn’t Mac OS safari just drop DNT?
Yep, but it was only ever a preference that sites could choose to aknowledge or ignore. They removed Do Not Track and left in their anti-tracking measures.
Score: 4 Votes (Like | Disagree)
yaxomoxay Avatar
34 months ago
And what is the problem for being perfect customer, at the end I will only use the service I want and will only buy products I need, right?
Read the book "The Power of Habit" (2012). It's not only a great book that everyone should read, but there are a couple of enlightening chapters on this topic and how third party's knowledge of what you do/prefer can be and IS used to reshape your own habits without you even knowing about it. This includes musical taste and even pregnancies.
Score: 3 Votes (Like | Disagree)

Related Stories

General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
iphone 13 teal with text

Apple Begins Preparation for iPhone 13 Production Ahead of Fall Launch

Monday June 28, 2021 3:29 am PDT by
We're just a few months away from when Apple is expected to reveal the 2021 iPhone, dubbed the "iPhone 13." In preparation for its launch, it has been pulling in shipments of different components needed to produce the new iPhones, according to a report from DigiTimes. In years past, Apple released its latest iPhone lineup, alongside a new Apple Watch, during a September event at Apple Park....
studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
bluetti eb70 main

MacRumors Giveaway: Win a Bluetti EB70 Portable Power Station and 200W Solar Panel

Friday September 3, 2021 11:13 am PDT by
For this week's giveaway, we've teamed up with MAXOAK to offer MacRumors readers a chance to win a Bluetti portable power station and an accompanying solar panel. Bluetti makes a range of portable power station options that are useful for camping, emergencies, power outages, off-grid living, and similar situations. The Bluetti EB70 is a solid middle of the road option that offers 716Wh and...
apple privacy

Apple Publishes FAQ to Address Concerns About CSAM Detection and Messages Scanning

Monday August 9, 2021 1:50 am PDT by
Apple has published a FAQ titled "Expanded Protections for Children" which aims to allay users' privacy concerns about the new CSAM detection in iCloud Photos and communication safety for Messages features that the company announced last week. "Since we announced these features, many stakeholders including privacy organizations and child safety organizations have expressed their support of...
macos catalina legacy system extension alert

Apple Begins Warning Users That 'Legacy System Extensions' Won't Work With a Future Version of macOS

Wednesday March 25, 2020 9:53 am PDT by
Apple has shared a new support document that indicates kernel extensions — which it calls "legacy system extensions" — will not be compatible with a future version of macOS because they "aren't as secure or reliable as modern alternatives."System extensions are a category of software that works in the background to extend the functionality of your Mac. Some apps install kernel extensions, which...
General Spotify Feature

Spotify Pauses Plans to Add AirPlay 2 Support to iOS App [Update: Spotify Clarifies]

Friday August 6, 2021 9:07 am PDT by
See update at bottom of article Spotify this week confirmed that its plans to add AirPlay 2 support to its iOS app have been placed on indefinite hiatus. In an online discussion forum post, a Spotify representative said the streaming music service had been working on supporting AirPlay 2, but the company has paused the efforts "for now" due to "audio driver compatibility issues." The...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
os x mountain lion macs 16x9 2

Apple Makes OS X Lion and Mountain Lion Free to Download

Wednesday June 30, 2021 12:19 pm PDT by
Apple recently dropped the $19.99 fee for OS X Lion and Mountain Lion, making the older Mac updates free to download, reports Macworld. Apple has kept OS X 10.7 Lion and OS X 10.8 Mountain Lion available for customers who have machines limited to the older software, but until recently, Apple was charging $19.99 to get download codes for the updates. As of last week, these updates no...
Pixel Stand 23W 668x445

Google Pixel 6 Rumored to Support 23W Wireless Charging, Beating iPhone 12's MagSafe

Wednesday September 1, 2021 1:54 am PDT by
Google is rumored to be working on a new wireless charging stand that could deliver 23W of charging power to its upcoming Pixel 6 and Pixel 6 Pro phones, according to a leaked inventory image published by Android Police. Image via Android Police. If true, that would beat the iPhone 12's maximum 15W wireless charging speed (or 12W on ‌iPhone 12 mini‌) using Apple's MagSafe charger, and...