Apple Shares New Video Focusing on Limited Ad Tracking in Safari

Apple today shared a humorous new privacy-focused ad on its YouTube channel, highlighting the ad tracking prevention features that have been built into Safari.

In the spot, a 15-year-old boy with a wispy mustache stands in front of a mirror and looks up when he should be shaving, a search he presumably wouldn't want to be tracked. It's followed with text that reads: "Safari limits sites from tracking you across the web, because what you browse should be your business."


Apple has been highlighting the privacy features of the iPhone in its recent advertising campaign, and today's video follows a funny video from earlier in the month highlighting situations where people would want their privacy protected in everyday life.

Safari on iOS and macOS has had Intelligent Tracking Prevention features since 2017, making it harder for companies to gather data about you and track your browsing habits across multiple websites.

Top Rated Comments

ipedro Avatar
52 months ago
The one time we can unanimously agree that apple did something good.
Have you met the users on MacRumors?
Score: 19 Votes (Like | Disagree)
AngerDanger Avatar
52 months ago
I really don't know why do people need to prevent websites from tracking them! I am not saying this is a bad feature, I already believe this is a good from community feedback, but I want someone explain to me why it's needed, because I feel that tracking me by websites it good thing and improving the user experience, seeing relevant searches, related videos, content and ads to what I like is good for me and making life easier on internet.
Agreed. If you exercise even a modicum of caution, like me, websites can't gather any personal information!



Attachment Image
Score: 17 Votes (Like | Disagree)
truthertech Avatar
52 months ago
I really don't know why do people need to prevent websites from tracking them! I am not saying this is a bad feature, I already believe this is a good from community feedback, but I want someone explain to me why it's needed, because I feel that tracking me by websites it good thing and improving the user experience, seeing relevant searches, related videos, content and ads to what I like is good for me and making life easier on internet.
Oh, Google is sending a gift certificate to you right now. You truly an enlightened one that knows the massive dossier they are building on you is for your own good. Google has assigned you what they call a "universal identifier" that links every single thing site you visit, everything you click on, etc., with every where you go, everything you say to Google assistant, every photo you are sent or received, every gmail you are sent or received, every document you upload to Google Docs, every song, podcast, etc. you listen to, everything you read, etc. etc., etc., along with all the other data they buy from credit reporting, other data brokers, etc. All for you own good. What could go wrong?

In addition to Google, law enforcement thanks you since that data is all available to them via legal service, or simply buying it. Hackers and Intel agencies and current and future despotic governments and intel agencies thank you for being so positive about every intimate detail of your life being assembled. Former East German Stasi are dreaming of how nice it would have been not to have to pay informers or costly surveillance teams or install microphones or intercept your mail to have all this.

China, Russia and other authoritarian regimes are so excited to hear there are people like you who understand how beneficial it is for you to have that information collected.
[doublepost=1553805069][/doublepost]
I have yet to be told by anyone, "I know what you do on the Internet." Anyone who has was called out for something he voluntarily posted publicly. Aside from that, none of the privacy alarmists have given any example of how they were harmed.
"Privacy alarmists" -Posted by someone who uses an alias to post. What do you have to hide?
Score: 5 Votes (Like | Disagree)
Ghost31 Avatar
52 months ago
The one time we can unanimously agree that apple did something good.
Score: 5 Votes (Like | Disagree)
AngerDanger Avatar
52 months ago
Didn’t Mac OS safari just drop DNT?
Yep, but it was only ever a preference that sites could choose to aknowledge or ignore. They removed Do Not Track and left in their anti-tracking measures.
Score: 4 Votes (Like | Disagree)
yaxomoxay Avatar
52 months ago
And what is the problem for being perfect customer, at the end I will only use the service I want and will only buy products I need, right?
Read the book "The Power of Habit" (2012). It's not only a great book that everyone should read, but there are a couple of enlightening chapters on this topic and how third party's knowledge of what you do/prefer can be and IS used to reshape your own habits without you even knowing about it. This includes musical taste and even pregnancies.
Score: 3 Votes (Like | Disagree)

Popular Stories

iPhone 15 Pro Buttons CAD Leak

iPhone 15 Pro Low-Energy Chip to Allow Solid-State Buttons to Work When Device is Off or Out of Battery

Wednesday March 29, 2023 1:54 am PDT by
The iPhone 15 Pro and Pro Max will use a new ultra-low energy microprocessor allowing certain features like the new capacitive solid-state buttons to remain functional even when the handset is powered off or the battery has run out, according to a source that shared details on the MacRumors forums. CAD-based render of new solid-state buttons on iPhone 15 Pro models The source of this rumor is ...
maxresdefault

Apple Announces WWDC 2023 Event Taking Place June 5 to 9

Wednesday March 29, 2023 9:58 am PDT by
Apple today announced that its 34th annual Worldwide Developers Conference will take place from Monday, June 5 to Friday, June 9. Like WWDC 2020, 2021, and 2022, WWDC 2023 will be an online event for the most part, and it will be open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. Apple will provide online sessions and labs, which will allow...
iPhone 15 Pro Multi Purpose button Mute Switch Feature Green 2

iPhone 15 Pro Rumored to Feature Multi-Use Action Button Instead of Mute Switch

Wednesday March 29, 2023 7:28 am PDT by
iPhone 15 Pro and iPhone 15 Pro Max models are rumored to feature a customizable Action button like the Apple Watch Ultra, according to a MacRumors forum member who leaked accurate details about the Dynamic Island on iPhone 14 Pro models last year. The source claimed the Action button will replace the Ring/Silent switch that has been included on every iPhone model since 2007. They did not...
iOS 16

Apple Releases iOS 16.4 With New Emoji, Safari Web Push Notifications, Beta Changes, Voice Isolation for Calls and More

Monday March 27, 2023 10:03 am PDT by
Apple today released iOS 16.4, the fourth major update to the iOS 16 operating system that initially came out last September. iOS 16.4 comes two months after the launch of iOS 16.3, an update that added Security Keys for Apple ID. iOS 16‌.4 and iPadOS 16.4 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. It can take a few minutes...
Apple Music Classical

Apple Explains Why It Launched an iPhone App Dedicated to Classical Music

Monday March 27, 2023 8:54 pm PDT by
Apple today published a support document explaining why it decided to release a standalone Apple Music Classical app for classical music. In short, Apple says the app was designed to support classical music's complex metadata:Classical music is different. It has longer and more detailed titles, multiple artists for each work, and hundreds of recordings of well-known pieces. The Apple Music...
iOS 16

Apple Seeds First Betas of iOS 16.5 and iPadOS 16.5

Tuesday March 28, 2023 10:15 am PDT by
Apple today seeded the first betas of upcoming iOS 16.5 and iPadOS 16.5 updates to developers for testing purposes, with the software coming a day after the launch of iOS 16.4 and iPadOS 16.4. Registered developers can opt in to the betas by opening up the Settings app, going to Software Update, tapping on the "Beta Updates" option and toggling on the iOS 16 Developer Beta. Note that an...
home upgrade available feature

PSA: Apple Has Made Its New Home Architecture Update Available Again

Tuesday March 28, 2023 1:50 am PDT by
Apple has made the option to upgrade to new Home architecture available again with the release of iOS 16.4, iPadOS 16.4, and macOS Ventura 13.3, after it temporarily pulled the update in December. After updating Apple devices to the latest software, users can once again opt to upgrade any homes set up in the Home app to the new Home architecture, which Apple says brings faster, more reliable ...