Apple's Latest 'Shot on iPhone' Video Reflects on Life of 17-Year-Old Athlete From American Samoa

Apple has shared a new "Shot on iPhone" video on its YouTube channel that presents a portrait of Eddie Siaumau, a 17-year-old athlete from American Samoa who has just accepted a full-ride scholarship to a NCAA Division I university.


The small island of American Samoa, nicknamed "Football Island," is a U.S. territory in the South Pacific Ocean that reportedly produces athletes who are around 56 times more likely to play in the NFL than Americans from anywhere else, a stat that Apple cites in the description of the video.

Apple says the video is shot on an ‌iPhone‌ XS with the aid of a DJI Osmo Mobile 2 smartphone gimbal, the FiLMiC Pro app, and a few other accessories. The video is directed by Steven Counts and produced by Heather Zara.

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Top Rated Comments

AngerDanger Avatar
70 months ago
Its on their Youtube channel do you want the guy who uploads the videos hard at work on the new iPhone instead :rolleyes:
There are a lot of vocal MacRumors readers who are discontent with Apple and see every mention of the company as an opportunity to express that discontent. On a site called MacRumors, there are many mentions of Apple, so we get a lot of these vaguely-related comments.

Hell, if a photo of Tim Cook eating a turkey sandwich started making rounds, we'd get people asking why he isn't eating a sandwich filled with improved Macintosh hardware instead. And then I'd probably make a stupid GIF…

Score: 15 Votes (Like | Disagree)
Aston441 Avatar
70 months ago
Less feel good social stuff please.

More better products please.
Score: 15 Votes (Like | Disagree)
Rob_2811 Avatar
70 months ago
Less feel good social stuff please.

More better products please.
Its on their Youtube channel do you want the guy who uploads the videos hard at work on the new iPhone instead :rolleyes:
Score: 9 Votes (Like | Disagree)
kingofwale Avatar
70 months ago
what's the point of this?? Do people actually see those and go... Well, i'm going to spend 1500 dollars on that phone now.
Score: 7 Votes (Like | Disagree)
BruceEBonus Avatar
70 months ago
Less feel good social stuff please.

More better products please.
True.

When it comes to hyping second-best tech ... Apple are at the forefront of the competition!
Score: 5 Votes (Like | Disagree)
szw-mapple fan Avatar
70 months ago
what's the point of this?? Do people actually see those and go... Well, i'm going to spend 1500 dollars on that phone now.
By that logic, the think different ads would be a failure as well. Who looks at a picture of Einstein and says, I'm going to buy a Mac? These ads are about brand image and linking emotions with a product. In this case its most probably about how ubiquitous the iPhone is and how it's used by a variety of interesting people.
Score: 5 Votes (Like | Disagree)