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Apple's Latest 'Shot on iPhone' Video Reflects on Life of 17-Year-Old Athlete From American Samoa

Sunday January 20, 2019 11:11 am PST by Joe Rossignol
Apple has shared a new "Shot on iPhone" video on its YouTube channel that presents a portrait of Eddie Siaumau, a 17-year-old athlete from American Samoa who has just accepted a full-ride scholarship to a NCAA Division I university.


The small island of American Samoa, nicknamed "Football Island," is a U.S. territory in the South Pacific Ocean that reportedly produces athletes who are around 56 times more likely to play in the NFL than Americans from anywhere else, a stat that Apple cites in the description of the video.

Apple says the video is shot on an iPhone XS with the aid of a DJI Osmo Mobile 2 smartphone gimbal, the FiLMiC Pro app, and a few other accessories. The video is directed by Steven Counts and produced by Heather Zara.

Tags: Apple ads, Shot on iPhone
[ 41 comments ]


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Aston441
13 weeks ago
Less feel good social stuff please.

More better products please.
Rating: 15 Votes
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AngerDanger
13 weeks ago

Its on their Youtube channel do you want the guy who uploads the videos hard at work on the new iPhone instead :rolleyes:

There are a lot of vocal MacRumors readers who are discontent with Apple and see every mention of the company as an opportunity to express that discontent. On a site called MacRumors, there are many mentions of Apple, so we get a lot of these vaguely-related comments.

Hell, if a photo of Tim Cook eating a turkey sandwich started making rounds, we'd get people asking why he isn't eating a sandwich filled with improved Macintosh hardware instead. And then I'd probably make a stupid GIF…

Rating: 15 Votes
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Rob_2811
13 weeks ago

Less feel good social stuff please.

More better products please.


Its on their Youtube channel do you want the guy who uploads the videos hard at work on the new iPhone instead :rolleyes:
Rating: 9 Votes
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kingofwale
13 weeks ago
what's the point of this?? Do people actually see those and go... Well, i'm going to spend 1500 dollars on that phone now.
Rating: 7 Votes
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szw-mapple fan
13 weeks ago

what's the point of this?? Do people actually see those and go... Well, i'm going to spend 1500 dollars on that phone now.


By that logic, the think different ads would be a failure as well. Who looks at a picture of Einstein and says, I'm going to buy a Mac? These ads are about brand image and linking emotions with a product. In this case its most probably about how ubiquitous the iPhone is and how it's used by a variety of interesting people.
Rating: 5 Votes
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BruceEBonus
13 weeks ago

Less feel good social stuff please.

More better products please.


True.

When it comes to hyping second-best tech ... Apple are at the forefront of the competition!
Rating: 5 Votes
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macfacts
13 weeks ago
Why don't my ad blockers block this?
Rating: 4 Votes
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ryanwarsaw
13 weeks ago

what's the point of this?? Do people actually see those and go... Well, i'm going to spend 1500 dollars on that phone now.


It makes me feel better about myself then the latest Gillette ads.
Rating: 3 Votes
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notabadname
13 weeks ago

Less feel good social stuff please.

More better products please.

Featuring what you can do on that better product . . . . very appropriate.
Rating: 2 Votes
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pedzsan
13 weeks ago

Any plans to address the lens reflection?

[MEDIA=youtube]MS4-uxxQCZc[/MEDIA]

I'm confused. If she is a photographer, she should know that its internal reflections. It could easily be that she has some type of protective lens on top. It isn't really the distance from the lens (when she plays with the UV filter) but the quality of the glass of the filter.

It might be curious if everyone is seeing this issue but the presentation, right now, feels much more like CNN fake news than an actual problem.

I just toyed with my iPhone XS Max and noticed that the other thing it could easily be is she is filming the screen. The screen could be causing much of the reflection. It is on my phone. That's not a defect. Take some video (or photos) and see if they have the same reflections. With my phone, they do not.
Rating: 2 Votes

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