Apple today released a new Apple Watch Series 4 ad named "Flight" that promotes the "freedom of cellular."
Directed by Jonathan Glazer, the one-minute spot shows a woman running on a windy day when a gust suddenly elevates her into the clouds, where she dances freely in the air before falling back into a lake surrounded by mountains. She then receives but declines a call on her Apple Watch Series 4.
Glazer, an award-winning British director, worked with World Champion air dancer Inka Tiitto to choreograph the performance and bring to life the feeling of freedom and weightless movement, according to Campaign.
The ad will premiere during the 2019 BRIT Awards tonight in the United Kingdom.
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Top Rated Comments
(View all)I actually could justify using LTE with the Apple Watch, however, I can’t justify the $15 it will cost me additionally on my carrier bill month with the added fee of $10 and taxes, and to me, that’s more than I’m willing to spend just for the sake of having some notifications and other features. I really would like to see Apple and the carriers corroborate to implement some type of plan that would be more attractive to the user.
If you think about how expensive cellular monthly bills are already, and then you add another $12 to $13-ish on top of that, that’s not very attractive for something that somebody may infrequently use with the LTE function. I know it has its advantages for taking a call and leaving your phone behind, or streaming your music to your AirPods, etc. but I still wonder if the consumer wants to spend this type of money for something that they may not rely on as much as they think. And I think the additional cost can be offputting to want to take advantage of the LTE capability.
She tries exercise (and consumerism) to help with it but is overwhelmed by feelings of fear and lack of control.
She decides to attempt suicide by drowning and for a brief time feels she has regained control.
She fails in her attempt and continues to shut out her friends who call to help her.
Weird ad.
Until i can replace my phone with a watch entirely, then i can get a cellular version of the watch and ditch my phone...