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Apple Shares Another Humorous Depth Control Ad 'Alejandro'

Apple today shared another humorous ad promoting Depth Control on the iPhone XS, iPhone XS Max, and iPhone XR.

In the ad, a couple return home after spending the day out and get in bed. The man shows the woman a photo he took of her, and the woman then points out her coworker Alejandro in the background and says he is so funny. The man, who appears to be jealous, uses Depth Control to blur out Alejandro's face.


This is the second humorous Depth Control ad that Apple has shared this month, following its "Bokeh'd" spot in which one mother accuses another mother of blurring her child out of a photo. "What kind of person bokehs a child?"


Depth Control on the latest iPhones allows you to adjust the depth of field of a photo before or after you take the shot.



Top Rated Comments

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21 weeks ago
I don’t think depth control is going to fade away what’s going on with her and Alejandro. That smile and laugh gave her away
Rating: 10 Votes
21 weeks ago

Well, seeing Apples soft- and hardware since 2012 you could assume they’re dead indeed.

What an embarrassing company it has become o_O


Why do you let an embarrassing company have so much power over your life?

That’s not healthy.
Rating: 9 Votes
21 weeks ago
In the meantime triple lenses with 48 megapixels and 10x optical zoom gets introduced.

And Apple? Well they still think their camera’s are a selling point :rolleyes:
Rating: 7 Votes
21 weeks ago
I like it.
Rating: 5 Votes
21 weeks ago

I’m slowly but steadily getting out of the expensive eco trap. My next phone is definitely not going to be an iPhone.

The ancient iPhone 8 is similar priced as the newly galaxy S10 over here. On top of that, it comes with airbuds included.

You would be insane to chose the iPhone 8.


Some of us aren’t allowed to use android because it’s a cesspool of security flaws and spyware.
Rating: 4 Votes
21 weeks ago

I don’t think depth control is going to fade away what’s going on with her and Alejandro. That smile and laugh gave her away


This is a really great series of ads.

It shows a feature in use, with its UI, without being too geeky.

Better screen, better cameras, better ram, better everything, including better price and coming with airbuds (with better sound) included.


Your usage of a phone must be significantly different if "better ram" is a concern.
Rating: 3 Votes
21 weeks ago
Good ads. Not so good product.
Rating: 3 Votes
21 weeks ago

Silly commercial. If Apple's products can sell themselves, why all this silly advertising?

Coca-cola and McDonald’s the most recognizable brands in the world advertises. Why shouldn’t Apple? If people think these adverts are silly they can just ignore them.
Rating: 2 Votes
21 weeks ago

The comparison is irrelevant. People are still buying the iphone 8 and you don't know what the masses will do when faced with that choice.


In what ways?


Must be the exchange rates, but the word "insane" is the hyperbolic part.


Android is concerned with market share. Apple pulled in $84b last quarter. What's your point? Seems like a good number in revenues, to me, and is a conversation that goes around and around with the proverbial horse taking that proverbial beating.

Better screen, better cameras, better ram, better everything, including better price and coming with airbuds (with better sound) included.

That Apple made those 84 billion in profits in one quarter is proof how overpriced their products are. Nothing to brag about and comes at the expense of their customers.

I rather saw they poured some more of those profits in their R&D to make Siri, maps, services and their agening hardware worth the word premium worldwide.

Even midrange phones come with AMOLED displays these days.

Apple has become the most greedy company I’ve ever encountered. Timmy must be very proud.
Rating: 2 Votes
21 weeks ago

In the meantime triple lenses with 48 megapixels and 10x optical zoom gets introduced.

And Apple? Well they still think their camera’s are a selling point :rolleyes:


So funny. And adorable. When rumors about the next iPhone having three lenses came out a month or so ago the usual moaners panned it hard.

Now three lenses is an iPhone killer! Apple is doomed! Again.

Great ad!
Rating: 2 Votes

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