Apple Shares Another Humorous Depth Control Ad 'Alejandro'

Apple today shared another humorous ad promoting Depth Control on the iPhone XS, ‌iPhone‌ XS Max, and ‌iPhone‌ XR.

In the ad, a couple return home after spending the day out and get in bed. The man shows the woman a photo he took of her, and the woman then points out her coworker Alejandro in the background and says he is so funny. The man, who appears to be jealous, uses Depth Control to blur out Alejandro's face.


This is the second humorous Depth Control ad that Apple has shared this month, following its "Bokeh'd" spot in which one mother accuses another mother of blurring her child out of a photo. "What kind of person bokehs a child?"


Depth Control on the latest iPhones allows you to adjust the depth of field of a photo before or after you take the shot.

Popular Stories

iOS 18 CarPlay Feature

iOS 18 Adds These 5 New Features to CarPlay

Thursday June 13, 2024 7:44 am PDT by
Apple did not mention CarPlay during its WWDC keynote this week, but iOS 18 includes a handful of new features for the in-car software. Overall, there is not a whole lot new for CarPlay on iOS 18, with changes seemingly limited to the Messages and Settings apps so far. Below, we recap everything new for CarPlay on iOS 18. New for CarPlay on iOS 18 1. Contact Photos in Messages App...
ios 18 button bulge

iOS 18 Adds Pop-Out Bezel Animation When Pressing iPhone Buttons

Tuesday June 11, 2024 10:40 am PDT by
iOS 18 includes a small but interesting change for the buttons on the iPhone, adding more of a visual element when changing volume, activating the Action button, or locking the screen. When you press an iPhone button in iOS 18, the display bezel bulges outward slightly. This feature is available for the volume buttons, Action button and the power button, and it will also likely be used for...
iOS 18 Mock iPhone 16 Feature Gray

Revealed: iOS 18 Works With These iPhone Models

Monday June 10, 2024 3:57 am PDT by
iOS 18 will be compatible with the same iPhone models as iOS 17, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. iOS 18 will be compatible with the iPhone XR, and hence also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, but older iPhone models will miss out. Here is the full...
maxresdefault

First Look at Messages via Satellite in iOS 18

Thursday June 13, 2024 11:29 am PDT by
Apple has been gradually expanding its suite of satellite connectivity features for iPhone, and iOS 18 brings a significant new one in the form of Messages via satellite. The feature allows users to send and receive iMessages and SMS texts, including emoji and Tapbacks, while out of range of cellular and Wi-Fi networks. CNET met up with Apple's senior director of platform product marketing,...
iOS 18 Siri Integrated Feature

Massive iPhone Upgrade Coming This Week But These Devices Will Miss Out

Sunday June 9, 2024 1:25 pm PDT by
Apple is planning a major AI overhaul in iOS 18, with a feature set it is referring to as "Apple Intelligence." However, these new features will not work on older iPhones, even if they do appear on the new operating system's device compatibility list. Apple's initial AI roadmap for iOS 18 is said to come in two parts: Basic AI features that will be processed on-device, and more advanced...
Generic iOS 18 Feature Real Mock

Your iPhone 15 Can Show the Time When It's Out of Battery in iOS 18

Wednesday June 12, 2024 2:57 pm PDT by
The iPhone has had a Power Reserve function that holds back a small amount of battery life to allow features like Find My and NFC unlocking to work even when your device has died, and in iOS 18, Apple seems to be improving the feature further for the iPhone 15 models. As demonstrated on Reddit, when the battery on an iPhone running iOS 18 is exhausted, the phone can continue to show the time ...

Top Rated Comments

bigjnyc Avatar
69 months ago
I don’t think depth control is going to fade away what’s going on with her and Alejandro. That smile and laugh gave her away
Score: 10 Votes (Like | Disagree)
citysnaps Avatar
69 months ago
Well, seeing Apples soft- and hardware since 2012 you could assume they’re dead indeed.

What an embarrassing company it has become o_O
Why do you let an embarrassing company have so much power over your life?

That’s not healthy.
Score: 9 Votes (Like | Disagree)
HJM.NL Avatar
69 months ago
In the meantime triple lenses with 48 megapixels and 10x optical zoom gets introduced.

And Apple? Well they still think their camera’s are a selling point :rolleyes:
Score: 7 Votes (Like | Disagree)
cmaier Avatar
69 months ago
I like it.
Score: 5 Votes (Like | Disagree)
cmaier Avatar
69 months ago
I’m slowly but steadily getting out of the expensive eco trap. My next phone is definitely not going to be an iPhone.

The ancient iPhone 8 is similar priced as the newly galaxy S10 over here. On top of that, it comes with airbuds included.

You would be insane to chose the iPhone 8.
Some of us aren’t allowed to use android because it’s a cesspool of security flaws and spyware.
Score: 4 Votes (Like | Disagree)
chucker23n1 Avatar
69 months ago
I don’t think depth control is going to fade away what’s going on with her and Alejandro. That smile and laugh gave her away
This is a really great series of ads.

It shows a feature in use, with its UI, without being too geeky.

Better screen, better cameras, better ram, better everything, including better price and coming with airbuds (with better sound) included.
Your usage of a phone must be significantly different if "better ram" is a concern.
Score: 3 Votes (Like | Disagree)