Mitchel Broussard

Mitchel is the Deals Editor at MacRumors and has been writing for the site since 2014. Starting as a contributing writer, and then editor, he now oversees the day-to-day deals coverage for MR, which includes writing dedicated articles, updating deals guides and roundups, managing affiliate partnerships, and more.

Mitchel Broussard's Articles

tapsense apple watch ad

TapSense Announces Platform to Bring Contextual Ads to Apple Watch [Updated]

Monday January 5, 2015 10:31 am PST by
Amidst the new and upcoming product launches at this year's Consumer Electronics Show, mobile marketing firm TapSense today unveiled its plans for a "programmatic ad platform" targeting Apple's upcoming wearable, the Apple Watch. The platform is promised to provide a full suite of programming solutions, including an SDK for app developers and programmatic APIs for brands, to get them started...
Screenshot 59

CES 2015: Cerevo Debuts XON SNOW-1 Smart Snowboard Bindings, Providing Real-Time Data Analysis

Monday January 5, 2015 7:59 am PST by
2015's Consumer Electronics Show has seen the unveiling of Cerevo's XON SNOW-1, a "smart" snowboard binding system that syncs via Bluetooth with a downloadable iOS or Android app to provide a slew of real-time analysis on a user's current run and a detailed overview of everything once at the bottom of the mountain. The snowboard system tracks movement, speed, and technique, and can even...
Screenshot 58

CES 2015: SleepPhones Announces Soft Wireless Headband Headphones With Induction Charging

Monday January 5, 2015 7:33 am PST by
AcousticSheep has brought its soft, elastic SleepPhones headphones that are thin and comfortable enough to be worn while sleeping to CES 2015. The company aims for the headphones to provide music or ambient noise to users who need soothing sounds close by as they fall asleep. Created by a doctor who has trouble falling asleep herself due to frequent patient phone calls late at night,...
Screenshot 57

CES 2015: 'DroneMobile' App Allows GPS Vehicle Tracking, Remote Start, and More

Monday January 5, 2015 7:22 am PST by
Automotive convenience system marketer and manufacturer Firstech is showing off its comprehensive vehicle app service DroneMobile at CES 2015. While DroneMobile has been available for some time, the service's latest systems allow customers to remotely interact with their cars in a bevy of ways, including everything from general vehicle status to opening a trunk. The DroneMobile app connects...
kwikset kevo

CES 2015: Kwikset Unveils 'Kevo Plus' Remote Lock Access, 'Works With Nest' Thermostat Integration

Monday January 5, 2015 6:51 am PST by
Residential lock manufacturer Kwikset revealed its extension of the Kevo platform with Kevo Plus at CES 2015, which features the ability to enable remote access capabilities for the Bluetooth smart lock. Kevo Plus, available this spring, establishes a direct online connection to the Kevo app, letting users lock and unlock their doors from any location in the world. Previous Kevo account...
Screenshot 56

U.S. Music Fans Continue Shift to Streaming Services as Apple Readies Beats Revamp

Friday January 2, 2015 9:59 am PST by
Paid music downloads, which have dominated the digital music market for years thanks in large part to Apple's iTunes Store, showed accelerating weakness in the United States last year as music streaming services like Spotify and a resurgence of vinyl record sales exploded in popularity. According to Nielsen SoundScan (via The Wall Street Journal), streaming music grew a remarkable 54 percent...
Screenshot 54

Apple Raises Product and Developer Program Prices in Some Countries

Friday January 2, 2015 8:17 am PST by
With the new year, Apple has made a few price adjustments to its products and services, led by an increased yearly fee for the company's developer programs in a number of European countries, as first noticed by German blog Apfelpage [Google Translate]. The Apple-focused blog reports that German developers are now facing a €99 ($119) per year subscription charge for Apple's various developer...
iphone6 stock photo

Apple Hit With Class Action Lawsuit Over Large iOS 8 Storage Space

Wednesday December 31, 2014 7:25 am PST by
A new class action lawsuit was filed against Apple on Tuesday in a U.S. federal court, alleging the company's newest version of iOS doesn't properly inform its users just how much storage space it will occupy once downloaded. As reported by Siliconbeat, the lawsuit is claiming that iOS 8 can take up as much as 23.1 percent of the overall storage capacity of an iOS device, but that fact isn't...
Screenshot 53

Apple's 'Communicating Stylus' for Capturing Digital Versions of Handwritten Notes Wins Patent

Tuesday December 30, 2014 7:29 am PST by
Apple today was awarded a new patent by the U.S. Patent and Trademark Office that concerns a new type of digital stylus that translates a user's handwritten note into a digital version when connected to a smartphone, tablet, or any "digital computing device" (via Apple Insider). The patent also details various exchangeable tips for the stylus, including actual ink, markers for a whiteboard, or ...
Screenshot 52

Disney CEO Bob Iger Discusses Working with Steve Jobs, Apple, and Pixar

Monday December 29, 2014 9:34 am PST by
The cover of Fortune's January edition showcases an interview with Disney CEO Bob Iger and his "Empire of Tech," focusing on Disney's growing media empire with acquisitions of brands such as Star Wars, Indiana Jones, and Marvel expanding the company's already considerable reach over the past few years. With Disney's and Iger's histories intersecting with those of Apple and Steve Jobs, Iger...
maxresdefault

Adventure Platformer 'Icycle: On Thin Ice' Named App of the Week, Available for Free

Monday December 29, 2014 7:49 am PST by
Thanks to the annual App Store freeze that took place over the holidays last week, a new App of the Week missed its normal Thursday announcement date. As the shutdown lifts, however, the App Store team has now named physics platformer Icycle: On Thin Ice from Damp Gnat as this week's App of the Week, temporarily making the app free for all users. Touted for its visuals and general...
flurry christmas 2014 1

Apple Dominates Christmas Week With Over Half of New Mobile Device Activations

Monday December 29, 2014 7:42 am PST by
Mobile analytics firm Flurry today reports Apple accounted for just over half of new mobile device activations for the holiday season, with 51.3 percent of worldwide activations going to the Cupertino-based company. Using data from more than 600,000 tracked apps, Flurry focused on the week leading up to and including Christmas, from December 19-25. Trailing Apple in worldwide device...
tim cook time photo

Tim Cook Named 'CEO of the Year' by CNN

Tuesday December 23, 2014 8:51 am PST by
CNN has named Tim Cook as "CEO of the Year" for 2014, pointing towards a hefty rise in stock price and some record-breaking product launches as the main reasons behind the award. Cook sits in first place ahead of a number of other high-profile CEOs, including John Chen of BlackBerry, Mary Barra of GM, and Meg Whitman of HP. Though CNN mainly points to Apple being the "apple of Wall Street's...
Campus2

Apple Campus 2 Construction Progresses as Parking Garage and Event Theater Take Shape

Tuesday December 23, 2014 8:00 am PST by
As work on Apple's Campus 2 in Cupertino has continued throughout the fall, the spaceship-shaped structure has rapidly grown from basic foundations to the beginnings of an actual structure. Now, thanks some aerial shots recently taken by AppleInsider's DJI Phantom 2 Vision Plus drone, the construction site appears to be moving along rapidly with concrete slab poured around the ring of the...
Screenshot 46

Apple Launches New iTunes Tumblr Site Focusing on 'Best of 2014'

Monday December 22, 2014 8:49 am PST by
Apple today launched a new Tumblr page highlighting the touchstones of pop culture across 2014. Mirroring the album art layout of iTunes itself, the company's Tumblr site lists the best music, movies, television, and books of the past year by showcasing various images and GIFs related to the content. As with any Tumblr blog, users can like a post, share the content on Facebook and Twitter,...
Screenshot 45

'DockPhone' Adds Phone Dialing to Yosemite, Bypassing FaceTime

Monday December 22, 2014 7:38 am PST by
DockPhone, a newly released Mac app, fixes a problem many OS X Yosemite users have faced in the months since the release of the new operating system: the inconvenience of opening FaceTime or Contacts to make a phone call on a Mac. With DockPhone app, users can now search for contacts or directly enter a number within the app, bypassing the need of opening FaceTime altogether. Though it was one ...
TS2 left

CalDigit's Thunderbolt Station 2 Launches in January With $170 Pre-Order Pricing

Friday December 19, 2014 6:54 am PST by
CalDigit today announced that the follow-up to its popular original Thunderbolt Station, the Thunderbolt Station 2, is now available for pre-order with an expected ship date of January 26, 2015. The new dock will retail for $199.99, but CalDigit is offering a limited pre-order price of $169.99 that runs all the way up to the day before release, January 25. The new station keeps the same...
Screenshot 43

Apple Researching Enhanced Touch ID Security Using Finger Motion Tracking

Thursday December 18, 2014 10:32 am PST by
In a newly published Apple patent application credited to Dale Setlak, co-founder of AuthenTec, the company reveals its interest in enhanced security capabilities for the iPhone home button and Touch ID. The patent application describes how the Touch ID sensor could be paired with an on-screen combination lock or other secondary security feature, requiring the user to move his or her finger in...
Screenshot 41

Jimmy Fallon Gives Each 'The Tonight Show' Audience Member a Free iPad Air 2

Thursday December 18, 2014 7:54 am PST by
Audience members at the taping of Wednesday night's The Tonight Show Starring Jimmy Fallon episode were treated to an early Christmas present in the form of a free iPad Air 2 for each person. "I'm in the spirit of giving," Fallon remarked before revealing the giveaway in last night's version of the "Tonight Show Stocking Stuffers" segment Fallon has been running all week. On Monday, Fallon...
Screenshot 38

Gene Munster Still Believes in the Apple Television Set, Thinks 2016 Launch Likely

Wednesday December 17, 2014 11:18 am PST by
After numerous failed attempts at predicting Apple's first foray into television sets, Piper Jaffray analyst Gene Munster has not yet given up hope that the company will deliver. During an interview at Business Insider's 2014 Ignition Conference earlier this month, Munster made yet another prediction on the rumored Apple technology, citing a two-year wait for Apple's own television set....