Eric Slivka

Eric is the Editor-in-Chief of MacRumors and has been writing for the site since 2008.

An avid swimmer and former biophysicist, Eric has been using Apple products for over 35 years and has been interviewed for pieces by The Wall Street Journal, The New York Times, Reuters, BBC, CNBC, and other publications.

Eric's current primary role involves day-to-day oversight of the editorial operations at MacRumors, but he also contributes occasional news and review articles while handling various other duties related to the site's operation.

Eric Slivka's Articles

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Apple Retail Stores Coming to India?

Friday January 20, 2012 5:50 am PST by
Indian business newspaper Mint reports (via iPhone Hacks) that Apple may be preparing to open retail stores in India, dramatically increasing the company's presence in the country.Apple Inc. may open its own shops following the Indian government allowing full ownership of single-brand retail stores by foreign companies, according to a senior official of the department of industrial policy and...
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Apple Posts Video of iBooks and iTunes U Media Event

Thursday January 19, 2012 10:26 am PST by
Following today's media event that saw the introduction of iBooks 2 with new iPad digital textbooks alongside expanded iTunes U functionality, Apple has now posted video of the event to its site. The video is also available as a podcast video download in HD and standard formats. Among today's announcements: - Apple Launches iBooks 2 with Interactive Textbooks - 'iBooks Author' eBook...
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iBooks Textbook Sales: Authors Set Pricing Up to $14.99, Apple Takes 30%, iBooks-Exclusive

Thursday January 19, 2012 9:00 am PST by
Engadget highlights the economics of publishing iBooks Textbooks to the iBookstore, noting that paid downloads follow Apple's traditional App Store and iBookstore model where the company takes a 30% cut of the purchase price of each book. Authors are free to set their own pricing, although Apple has placed a maximum price tag of $14.99 on the textbooks. In addition, the report notes that...
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Apple Launches iBooks 2 with Interactive Textbooks

Thursday January 19, 2012 7:14 am PST by
At its education-focused media event today, Apple introduced iBooks 2, an updated version of the company's e-book software for iOS devices. The update comes as part of a push into interactive digital textbooks in partnership with a number of major publishers. From the iBooks 2 description:Introducing iBooks 2 — now with iBooks textbooks. - Experience gorgeous Multi-Touch textbooks...
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Live Coverage of Apple's Education-Focused Media Event

Thursday January 19, 2012 5:43 am PST by
Apple today is holding its education-focused media event where it is widely expected to introduce a new push into digital textbooks. The event is scheduled to kick off at the Guggenheim Museum in New York City at 10:00 AM Eastern / 7:00 Pacific. Apple will not be providing live video coverage of the event to the public, but a number of news sites will be on hand to provide text and photo...
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Apple's Textbook Project Code Named 'Bliss' and Inspired by Al Gore's 'Our Choice'?

Wednesday January 18, 2012 12:55 pm PST by
AppleInsider reports that it received a tip earlier this week claiming that Apple's digital textbook project rumored for unveiling tomorrow has been developed internally under the code name "Bliss". The source also indicated that the project was inspired by Apple board member Al Gore's Our Choice e-book app focused on global climate change. Al Gore's Our Choice app Some of the source's...
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Apple's Smartphone Market Share Surge Continues through December on iPhone 4S Strength

Wednesday January 18, 2012 8:24 am PST by
Last week, research firm NPD released data showing that Apple's iOS had significantly closed the gap on Android in new U.S. smartphone sales in October and November, narrowing Android's 34 percentage-point lead to just four points in the wake of the iPhone 4S debut. Nielsen now takes a look at its own data, showing similar momentum that had carried over through the end of 2011.Among recent...
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Apple's Textbook Initiative to Feature Strong K-12 Focus, Aid Publishers Large and Small

Wednesday January 18, 2012 6:53 am PST by
Bits and pieces of Apple's announcement plans for its education-focused media event to be held tomorrow are continuing to flow in, and Bloomberg now weighs in with its sources indicating that the company's new publishing tools will have a strong focus on shaking up the kindergarten through 12th grade (K-12) textbook market.At an event in New York tomorrow, Apple will announce a set of tools that...
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How Apple's Organizational Structure and Policies Contribute to Company's Strict Secrecy

Wednesday January 18, 2012 6:32 am PST by
Fortune publishes a lengthy excerpt from Adam Lashinsky's forthcoming book, Inside Apple: How America's Most Admired -- and Secretive -- Company Really Works, highlighting the company's famous secrecy and how its organizational structure and policies foster that security. Those readers interested in reading the book from cover to cover when it debuts next week may want to avoid the excerpt,...
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Apple Seeds OS X 10.7.3 Build 11D46 to Developers

Wednesday January 18, 2012 5:27 am PST by
One week after the previous developer seed, Apple late yesterday pushed out Build 11D46 of OS X 10.7.3 to registered developers. Apple continues to report no known issues in the seed notes, and asks developers to focus their testing on iCloud Document Storage, Address Book, iCal, Mail, Spotlight and Safari. The file size has once again grown slightly, with the delta version of the new build ...
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Apple Ends $100 Printer Rebate Program for New Mac Purchases

Tuesday January 17, 2012 12:29 pm PST by
Since at least 2004, Apple has offered a rebate program that has typically offered users a $100 rebate when they purchase a new Mac and an eligible printer directly from Apple. The program was typically offered as a three-month program that was consistently renewed upon expiration, although in recent years the company shifted toward a perpetual program while reserving the right to discontinue it ...
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Robust Market for Used iPhones Benefits Users, Carriers, and Apple

Tuesday January 17, 2012 11:05 am PST by
AllThingsD reports on new research from Consumer Intelligence Research Partners (CIRP) analyzing the impact of the secondary market for the iPhone, the portion of used iPhones that are resold or given away when users upgrade to the latest models. The survey looked at customers purchasing new iPhones beginning with the iPhone 4S launch last October, finding that 53% of those users had returned...
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iPad 3 Media Event Planned for Early February?

Tuesday January 17, 2012 8:11 am PST by
Apple's education-focused media event isn't until Thursday, but Japanese blog Mac Otakara reports that Apple is already making plans for an early February event to introduce the iPad 3 ahead of an early March launch. The event is said to potentially also feature iOS 5.1, which is currently in developer testing.According to asian supplier and a source in United States, Apple seems to prepare to...
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Display Panel Shipment Plans Suggest Apple Will Offer iPad 2 Alongside iPad 3

Tuesday January 17, 2012 6:18 am PST by
The question of whether Apple will continue to offer the existing iPad 2 as a lower-cost option alongside the forthcoming iPad 3 has been the subject of a fair amount of rumor and speculation, but if new display panel shipment plans provided to Digitimes are correct, it appears that the iPad 2 will indeed live on. According to the report, production of the "Retina" resolution iPad 3 display...
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A Look at AT&T's Throttling for High-Use Unlimited iPhone Data Customers

Tuesday January 17, 2012 6:00 am PST by
Late last year, AT&T began throttling the data speeds of its highest-use unlimited data customers, knocking down the ability of the top 5% of its users to consume data for the remainder of a billing period once they hit certain thresholds. While AT&T no longer offers unlimited data plans, it did so for several years with the iPhone, and users who had previously signed up for the unlimited have...
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Apple Files New German Lawsuit Targeting Ten Samsung Smartphones

Tuesday January 17, 2012 5:49 am PST by
Bloomberg reports that Apple has filed a new lawsuit in Germany against Samsung, seeking to ban sales of ten different smartphone models over alleged design infringement.Apple Inc. (AAPL) filed another suit in Germany, seeking to ban sales of Samsung Electronics (005930) Co.’s smartphone models, including the Galaxy S Plus and the S II. The suit targeting 10 smartphones was filed in the...
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Scott Forstall Profiled as Apple's 'CEO-in-Waiting'

Tuesday January 17, 2012 5:39 am PST by
As we noted last September, Fortune's Adam Lashinsky has written a new book entitled Inside Apple: How America's Most Admired -- and Secretive -- Company Really Works, an unauthorized look at the inner workings of Apple. The book is due for release on January 25. Fortune offers one tidbit from the book today, profiling Senior Vice President for iOS Software Scott Forstall as Apple's current...
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iTunes Match Launches in 19 New Countries: Latin America, Baltics, Netherlands

Monday January 16, 2012 6:26 pm PST by
Earlier today, we noted that iTunes Match had begun going live in Netherlands, following last week's news of an agreement between Apple and Dutch copyright oversight group Buma/Stemra. But as Apple now details on its iTunes Match availability page, the service actually launched in 19 new countries today, focusing on Latin America, the Baltic states, and the Netherlands. The full list of new ...
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More on Apple's Textbook Plans for Thursday's Media Event

Monday January 16, 2012 6:09 pm PST by
The Wall Street Journal takes a look at Apple's plans for its education-focused media event scheduled for this Thursday, and while the report is a bit short on specifics, it does examine some of the possibilities and demonstrates how the textbook industry is ripe for a shakeup at the hands of Apple. Among the more specific claims included in the article is a brief discussion of the company's...
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iTunes Match Goes Live in the Netherlands

Monday January 16, 2012 10:51 am PST by
Less than a week after Dutch music copyright organization Buma/Stemra announced that it had struck a deal with Apple regarding iTunes Match, the service has now gone live in the Dutch iTunes Store. An iTunes Match link is not yet showing up on the front page of the Dutch iTunes Store, but Apple has updated the iTunes Store terms and conditions in the Netherlands with new text covering the...