iPhone Represents 55% of Verizon's 4Q 2011 Smartphone Sales

Earlier this month, Verizon Wireless Chief Financial Officer Fran Shammo noted that the carrier had activated 4.2 million iPhones during the fourth quarter of 2011, more than doubling the previous quarter's sales on the momentum of the iPhone 4S launch and potentially signaling a blockbuster quarter for Apple in the iPhone market.

Verizon today officially announced its earnings for the fourth quarter of 2011, revealing in a conference call that the company actually activated 4.3 million iPhones during the quarter. With the carrier reporting total smartphone sales of 7.7 million units, the iPhone represented approximately 55% of the carrier's smartphone sales for the quarter.

verizon 4q11 margins
Verizon wireless profit margins and net growth in retail customers

Smartphones now account for 44% of Verizon's postpaid customer phone base, up from 39% in the previous quarter. That strong growth in smartphones such as the iPhone significantly reduced the carrier's margins in its wireless business during the quarter as absorbed the heavy upfront subsidies paid to manufacturers for the devices. Verizon will recover those costs over the length of customers' contracts, making carriers willing to take short term hits to profitability to lock in smartphone customers on lucrative service contracts.

Related Forum: iPhone

Top Rated Comments

*LTD* Avatar
161 months ago
OMG but it has no turn-by-turn GPS!!!:eek:

Or something.
Score: 16 Votes (Like | Disagree)
voonyx Avatar
161 months ago
It seems that Android is not growing as fast as I originally thought. Am I missing something here? Doesn't Verizon have a ton of Android phones? Good news for Apple I guess.
Yeah Verizon has 10 LTE phones as of today, and they sold 2.3 million in the 4th Quarter. Verizon sold 4.2M iPhones. For all the craziness android fanatics said about LTE, it seems no one really cares.
Score: 13 Votes (Like | Disagree)
voonyx Avatar
161 months ago
Yeah it outsold all the 4G devices combined by almost double. The beginning of the end for Apple is imminent.
Score: 11 Votes (Like | Disagree)
Ryth Avatar
161 months ago
This is what happens when Apple enters your sandbox.

Just wait till the next iPhone comes out...Armageddon is coming for Droid.
Score: 9 Votes (Like | Disagree)
JAT Avatar
161 months ago
Wow, and that's units. Dollars would be even more lopsided.
Score: 9 Votes (Like | Disagree)
ArchaicRevival Avatar
161 months ago
I steered as many people away from Android as I possibly could at my Verizon store! Especially towards the affordable iPhone 4 in 8 GB, since it tops any 4G LTE phone that Verizon has at that price range.
Score: 8 Votes (Like | Disagree)

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