Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Ramping Up Operations in Israel with Anobit Acquisition and New Research Center
The report notes that is likely to set up its research center near existing facilities run by Intel, Microsoft, and Phillips, with Apple seeking expertise in chip development, specifically with electrical circuits and hardware testing and verification.
Apple's new research center effort is a separate initiative from its recent acquisition of Israeli flash memory firm Anobit. Apple CEO Tim Cook noted on yesterday's earnings conference call that Anobit is currently being integrated into Apple's structure and that it will operate under hardware engineering chief Bob Mansfield. 9to5Mac reports that Apple has sent vice president Johny Srouji to oversee Anobit's operations in Israel. A native of Israel, Srouji worked for IBM and Intel (including several stints at those companies' operations in Israel) before joining Apple in 2008. Srouji is overseeing aspects of Apple's VLSI operations, which focus on chip design and implementation.