iPhone Drives AT&T's Record-Smashing Quarter for Smartphone Sales with 7.6 Million Activations

AT&T today announced its financial results for the fourth quarter of 2011, revealing that the carrier saw record-smashing sales of 9.4 million smartphones, nearly double the previous quarter's sales and 50% higher than the company's previous record. The iPhone was clearly the primary driver of smartphone sales for AT&T, as the carrier reported 7.6 million iPhone activations during that quarter, with the "majority" of those activations being iPhone 4S devices.

In the fourth quarter, the company set a new record with 9.4 million smartphones sold, nearly double the number sold in the third quarter and 50 percent more than the previous quarterly record. Fourth-quarter smartphone sales represented more than 80 percent of postpaid device sales. Both iPhone and Android device sales set records. During the quarter, more than 7.6 million iPhones were activated, the majority of which were iPhone 4S, which went on sale Oct. 14, and more than twice as many Android smartphones were sold versus the fourth quarter a year ago. iPhone sales were helped by a superior customer experience, with AT&T delivering download speeds up to three-times faster than on other U.S. carriers' networks.

The iPhone and total smartphone numbers can not be directly compared, however, as the "activations" number AT&T reports for iPhones includes used devices activated on new contracts such as when a user's old device is sold or given away upon upgrading.


AT&T also touts its lead over Verizon in iPhone activations, noting that it has continued to easily outpace Verizon every quarter since AT&T lost exclusivity on the iPhone in early 2011.


Finally, AT&T notes that it has continued to improve its voice and data network, with more than 80% of data traffic now coming over the carrier's enhanced backhaul that allows for "4G" speeds on devices supporting at least HSPA+, such as the iPhone 4S. The carrier also reports that "call retainability", an inverse measure of dropped call rates, has continued to increase and was over 99% throughout the quarter for 3G connections on a nationwide basis.

Top Rated Comments

(View all)
Avatar
114 months ago
So people don't actually care about 4G and 4" screens? Hmmm, didn't see that coming. :rolleyes:
Score: 11 Votes (Like | Disagree)
Avatar
114 months ago

4G or not ... I'm not complaining with 6mb/s!

Still dislike AT&T as a company. Only offer an unlimited texting plan? Wtf? And those data plans..

And I'm actually fine with 3.5" too. iPhone is optimized with it and I never felt that it feels small. I know others feel differently but I'm just stating my opinion.


Yeah, it's a form factor that works for many millions of people. Of course some people would like a bigger screen, or faster speeds but these are not things that determine what people buy, nor does it make an android phone better then an iPhone. The numbers speak for themselves
Score: 6 Votes (Like | Disagree)
Avatar
114 months ago

Actually I do and got the 4s since I had no other choice as I wanted an iphone. Don't forget, if you like iOS you have to use whatever Apple doles out, there is no choice.


The point being made is that 4G and 4 inch screens are not a necessity like some androids say it is, nor is it something that obviously will hurt iPhone's sales as androids swore it would.
Score: 6 Votes (Like | Disagree)
Avatar
114 months ago

So people don't actually care about 4G and 4" screens? Hmmm, didn't see that coming. :rolleyes:

4G or not ... I'm not complaining with 6mb/s!

Still dislike AT&T as a company. Only offer an unlimited texting plan? Wtf? And those data plans..

And I'm actually fine with 3.5" too. iPhone is optimized with it and I never felt that it feels small. I know others feel differently but I'm just stating my opinion.
Score: 5 Votes (Like | Disagree)
Avatar
114 months ago
I am clearly in the minority, but I have 0 problems with AT&T so I'm glad to see that they are still activating all these phones. Now let's get real 4G rolling out this year!
Score: 5 Votes (Like | Disagree)
Avatar
114 months ago

I know. Makes me laugh when I see comments like this:



LOL! Classic example of another "supposed expert" here to clear up any misunderstandings us Apple users have about Apple's success. I have never seen so many "supposed experts" in one place like I do here. :rolleyes:


So far you are behaving like one of those self proclaimed experts that you are writing about.

----------

Uh-Oh, brace yourself, any minute the self-proclaimed Windows/Android experts will be here to clear up any misunderstandings us Apple users have about Apple's success. I am glad these folks are here to help us out. There must be a good explanation of why my iPhone "just works", looks better than the ugly POS Androids out there, is not full of malware, and is by far the best smart phone. :rolleyes:


There u go again with your "expertise"
Score: 3 Votes (Like | Disagree)

Top Stories

Apple References Unreleased 2020 16-Inch MacBook Pro in Boot Camp Update

Monday October 26, 2020 8:42 am PDT by
Last week, Apple released an update for Boot Camp, its utility for running Windows on a Mac. While this update would typically be unremarkable, several of our readers noticed that the release notes reference an unreleased 2020 model of the 16-inch MacBook Pro. While this could easily be a mistake, the 16-inch MacBook Pro is nearly a year old, so it is certainly a worthy candidate for a...

MagSafe Charger Only Charges at Full 15W Speeds With Apple's 20W Power Adapter [Updated]

Monday October 26, 2020 3:38 pm PDT by
Alongside the iPhone 12 and 12 Pro models, Apple introduced a new MagSafe charger that attaches to the magnetic ring in the back of the devices, providing up to 15W of charging power, which is double the speed of the 7.5W Qi-based wireless charging maximum. Apple does not provide a power adapter with the $39 MagSafe charger, requiring users to supply their own USB-C compatible option. Apple...

Google Reportedly Pays Apple $8-12 Billion Per Year to be Default iOS Search Engine

Sunday October 25, 2020 2:59 pm PDT by
The United States Justice Department is targeting a lucrative deal between Apple and Google as part of one of the U.S. government's largest antitrust cases, reports The New York Times. On Tuesday, the Justice Department filed an antitrust lawsuit against Google, claiming the Mountain View-based company used anticompetitive and exclusionary practices in the search and advertising markets to ...

After Mocking Apple, Samsung May Remove Power Adapter From Galaxy S21 Box

Tuesday October 27, 2020 4:29 pm PDT by
Samsung's Galaxy S21, coming in 2021, may not include a power adapter or headphones in the box, according to reports from Korean media sites highlighted by SamMobile. Rumors earlier this year also said that Samsung was considering removing these accessories from future smartphone models, but that didn't stop Samsung from mocking Apple for selling the iPhone 12 models without a power adapter...

Report: Apple Silicon iMac Featuring Desktop Class 'A14T' Chip Coming First Half of 2021

Tuesday October 27, 2020 4:14 am PDT by
The first iMac powered by Apple Silicon is set to arrive in the first half of next year and will feature a desktop class "A14T" chip, according to Chinese-language newspaper The China Times. Codenamed "Mt. Jade," Apple's first custom-made desktop processor will be twinned with its first self-developed GPU, codenamed "Lifuka," both of which are being produced using TSMC's 5-nanometer process, ...

iPhone 12 Six-Foot Drop Test Results: Ceramic Shield More Durable But Not Damage Proof

Monday October 26, 2020 5:00 am PDT by
Apple's new iPhone 12 and iPhone 12 Pro feature a new Ceramic Shield screen that Apple says offers 4x better drop performance. To test that claim, Allstate Protection Plans put the two models through a range of breakability tests and recorded the results. In a face down sidewalk drop test at six feet, the iPhone 12 suffered small cracks and scuffed corners and edges, leaving sharp grooves in ...

Bloomberg: New AirPods and AirPods Pro Coming in 2021, AirPods Studio Delayed, Third HomePod Model Also Possible

Monday October 26, 2020 3:34 am PDT by
Apple plans to update its AirPods line next year with two new models including third-generation AirPods and second-generation AirPods Pro, according to a new report from Bloomberg. The Cupertino, California-based technology giant is working on two new models: third-generation entry-level AirPods and the second version of the AirPods Pro earbuds, according to people familiar with the plans. ...

2020 iPad Air vs. iPad Pro: Hands-On Comparison

Tuesday October 27, 2020 3:03 pm PDT by
Apple announced the new 2020 fourth-generation iPad Air in September, but the new tablets just started shipping out to customers last Friday. We picked one up and thought we'd do a hands-on comparison with the iPad Pro, which was last updated in March, because both tablets are about as powerful and share many similarities. Subscribe to the MacRumors YouTube channel for more videos. Design and ...

iPhone 12 Ceramic Shield Still 'Scratches at Level 6 With Deeper Grooves at Level 7' in Mohs Hardness Test

Wednesday October 28, 2020 7:10 am PDT by
iPhone 12 and iPhone 12 Pro models feature a new Ceramic Shield front cover that is "tougher than any smartphone glass," according to Apple, but the displays on the devices still have similar scratch resistance as previous iPhones based on a new test. Zack Nelson today shared his much-anticipated iPhone 12 Pro durability test on his YouTube channel JerryRigEverything, and based on the Mohs...

Apple Files Mystery 'Personal Computer' With Placeholder 'B2002' Name in Bluetooth Product Database

Tuesday October 27, 2020 12:36 pm PDT by
Last week, a listing appeared in the Bluetooth product database for an Apple product with a placeholder name "B2002" and a model number of "TBD." MacRumors was alerted to the listing by health and fitness tech website MyHealthyApple. The product is filed under the "personal computer" category, which Apple has used for previous Mac and iPad listings in the database, so it is hard to pinpoint...