iPad Grabs 58% of Tablet Shipments in 4Q 2011

Research firm Strategy Analytics today announced the results of its calculations of worldwide tablet shipments during the fourth quarter of 2011, revealing that Apple continues to hold a majority of the market as Android improves its standing on the strength of Amazon's Kindle Fire.

Peter King, Director at Strategy Analytics, said, “Global tablet shipments reached an all-time high of 26.8 million units in Q4 2011, surging 150 percent from 10.7 million in Q4 2010. Demand for tablets among consumer, business and education users remains strong. Apple shipped a robust 15.4 million iPads worldwide and maintained its strong market leadership with 58 percent share during the fourth quarter of 2011. Apple shrugged off the much-hyped threat from entry-level Android models this quarter.”

Despite strong growth in shipment share for Android, Apple's share is down less than four percentage points since the firm's estimates for the second quarter of last year. Android's other gains appear to have come at the expense of Microsoft and Research in Motion, which registered at 4.6% and 3.3% respectively during the second quarter.

strategy analytics 4q11 tablets
The relevance of Strategy Analytics' numbers have been questioned in the past due to its counting of shipments rather than end sales to customers. With many early Android tablets seeing little interest from consumers, the firm's reports were seen as overstating Android's impact by counting Android tablets still sitting on store shelves while Apple was selling nearly every iPad it could make. It is unclear whether that dynamic has changed with the introduction of the Kindle Fire, which has reportedly seen fairly strong adoption and which may have lower channel inventory needs due to Amazon's heavy emphasis on distribution through its own website.

Related Roundup: iPad
Buyer's Guide: iPad (Neutral)

Top Rated Comments

chrmjenkins Avatar
120 months ago
I'm surprised MS has such a slim part of the market.

...no, really.

OK, not really.
Who would think otherwise? They don't even have a tablet OS. Windows 8 isn't out yet. Until then, windows doesn't even run on ARM.
Score: 8 Votes (Like | Disagree)
markm49uk Avatar
120 months ago
Stop giving these analysts coverage

This research, like most of the research these analysts publish, is so full of holes it's untrue.

You CANNOT compare sold vs shipped figures - jesus I am so sick of saying the same thing over and over again.

Real world experience says that Apple's tablet share is much, much higher - I've seen lots of iPads around but haven't seen any Android based tablets.

Grrrr...
Score: 6 Votes (Like | Disagree)
StealthGhost Avatar
120 months ago
Despite strong growth in shipment share for Android, Apple's share is down less than four percentage points since the firm's estimates for the second quarter of last year. Android's other gains appear to have come at the expense of Microsoft and Research in Motion, which registered at 4.6% and 3.3% respectively during the second quarter.

Dahhhh, Q4 2010 to Q4 2011, the graph YOU GUYS show, states 10.6% LOSS for Apple and 10.1% GAIN for Android yet you claim Android is stealing from Microsoft who GAINED 1.5%. Where is this 4.6% coming from? I must be missing something.
Score: 6 Votes (Like | Disagree)
thenerdal Avatar
120 months ago
"Linux" is freely licensed for the most part. "Firefox", like "Android" is not. Google has specific requirements for any use of the Android trademark, which devices such as the Kindle Fire do not meet.

http://source.android.com/faqs.html#what-does-compatibility-mean

The requirements are only for companies that want to use the trademark, not the OS itself. For instance, if a company wants to advertise their tablet as running Android, then they have to meet those requirements. If they don't want to, like Amazon, they don't have to meet them. They can still use Android as their OS.
Score: 5 Votes (Like | Disagree)
Feed Me Avatar
120 months ago
Relax there buddy - the other chart which I am referring to is MARKETSHARE not shipped or sold.
It's market share based on shipped units, not actual sales, so it's still a bit meaningless.
Score: 5 Votes (Like | Disagree)
0dev Avatar
120 months ago
Yeah the Fire pushed up the Android shipments. It's all good, Android's a decent OS and even if you're iOS faithful, competition is good to make sure the iPad 3 is as good as it can be :)
Score: 4 Votes (Like | Disagree)

Top Stories

siir apple event april 20

Siri Reveals Apple Event Planned for Tuesday, April 20

Tuesday April 13, 2021 12:04 am PDT by
Siri has apparently prematurely revealed that Apple plans to hold an event on Tuesday, April 20, where the company is expected to reveal brand new iPad Pro models and possibly its long-awaited AirTags trackers. Subscribe to the MacRumors YouTube channel for more videos. Upon being asked "When is the next Apple Event," Siri is currently responding with, "The special event is on Tuesday, April...
apple event spring loaded

Apple's 'Spring Loaded' Event Officially Announced for Tuesday, April 20

Tuesday April 13, 2021 9:04 am PDT by
Following an overnight leak by Siri, Apple today officially announced that it will be holding a special "Spring Loaded" event on Tuesday, April 20 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with all of Apple's 2020 events, the April 2021 event will be a digital-only gathering with no members of the media invited to attend in...
Google maps feaure green

Google Maps App for iOS Finally Updated After Four Months

Monday April 12, 2021 10:03 am PDT by
Following the completed rollout of App Privacy labels for its App Store apps, Google today updated the Google Maps app for the first time in four months. Apple in December began requiring all new app submissions and app updates to include App Privacy labels, detailing the data that is collected by the app so consumers know what they're sharing. Google didn't begin implementing App Privacy ...
pixel watch prosser leak

Google Pixel Watch Allegedly Leaks with Circular Design, Rumored to Launch in October

Monday April 12, 2021 2:49 am PDT by
Renders of Google's first smartwatch, codenamed "Rohan," have been shared by Jon Prosser, showing that Google plans to adopt a circular design for its flagship wearable watch. Prosser shared the renders in an episode of his YouTube show "Front Page Tech," in which he claims they were made based on marketing material he had seen from a source within Google. The renders show that the Pixel...
apple event hashflag

Twitter Hashflag for April 20 Apple Event Goes Live

Tuesday April 13, 2021 2:21 pm PDT by
Following the overnight Siri leak and subsequent announcement that Apple will hold a media event on Tuesday, April 20, a new Twitter hashflag has appeared to help provide visibility for the event on the platform. For the last several recent events, Apple has utilized hashflags, which are little icons next to hashtags on Twitter, as a way to market its events. The company first started the...
macos catalina serial number

Apple Preparing Rollout of New Randomized Product Serial Numbers Ahead of 'Spring Loaded' Event

Wednesday April 14, 2021 2:08 am PDT by
Apple is advising its authorized premium resellers and dealers to prepare for new products with 10 and 12 digital serial numbers, days ahead of when it's expected to reveal a slew of new products. MacRumors previously reported that Apple plans to switch to randomized serial numbers for future products starting in early 2021. The company now seems to be preparing for that roll-out, telling...
iphone12cameras

Kuo: 2022 iPhones to Feature 48-Megapixel Camera, 8K Video, and 6.1 and 6.7" Sizes With No 5.4" Mini Option

Tuesday April 13, 2021 10:45 pm PDT by
The upcoming 2022 iPhone lineup will feature two 6.1-inch devices and two 6.7-inch devices, with no mini-sized 5.4-inch iPhone, well-respected Apple analyst Ming-Chi Kuo said in a note to investors that was seen by MacRumors. Two of the iPhones will be high-end models and two of the iPhones will be lower-end models, similar to the current iPhone 12 lineup. Apple introduced the 5.4-inch...
AppleTV and HomePod Feature

Bloomberg: Apple Working on New Apple TV With Integrated HomePod Speaker and FaceTime Camera

Monday April 12, 2021 3:32 am PDT by
Apple is working on a combined Apple TV with HomePod speaker that has a camera for video calls through a connected television set, according to Bloomberg's Mark Gurman. From the report: The company is working on a product that would combine an Apple TV set-top box with a HomePod speaker and include a camera for video conferencing through a connected TV and other smart-home functions,...
epic iap feature 3

Tim Cook Says App Store Would Become a 'Flea Market' if Third-Party Payment Systems Were Allowed

Monday April 12, 2021 9:41 am PDT by
In a recent interview with the Toronto Star, Apple CEO Tim Cook spoke about a wide variety of topics, ranging from App Tracking Transparency to Apple's ongoing legal battle over App Store policies with Fortnite creator Epic Games. Notably, Cook said that Epic Games' desire for Apple to let developers offer their own payment systems in apps "would make the App Store a flea market":At the...
tim cook toronto star

Tim Cook Says Apple is 'Not Against Digital Advertising' Ahead of iOS 14.5 Launch With App Tracking Transparency

Monday April 12, 2021 8:00 am PDT by
Starting with iOS 14.5, iPadOS 14.5, and tvOS 14.5, Apple will be requiring apps to receive a user's permission to track their activity for targeted advertising purposes, as part of a privacy measure known as App Tracking Transparency. Ahead of App Tracking Transparency being enforced, Apple CEO Tim Cook has participated in a privacy-focused interview with the Toronto Star, telling the...