Top Stories: Apple Event Recap With iPhone 15, New Apple Watches, and More

What a week! Things are finally beginning to settle down after a flurry of announcements at Tuesday's event involving the usual suspects of iPhone and Apple Watch. All of the new hardware is now available to order, with launches happening next Friday.

top stories 16sep2023 1
Don't forget about Apple's software updates, with iOS 17, watchOS 10, and tvOS 17 all coming on Monday and macOS Sonoma debuting on September 26. Read on below for all the details on the biggest announcements from this week's event!

Everything Announced at Apple's Event in Six Minutes

Apple hosted its annual iPhone event this week, and it was packed with announcements as usual. New products unveiled include the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, iPhone 15 Pro Max, Apple Watch Series 9, Apple Watch Ultra 2, and USB-C AirPods Pro.

Everything Announced at Apples Wonderlust Event Thumb
There are also new iPhone cases and Apple Watch bands with a "FineWoven" material instead of leather, wired EarPods with a USB-C connector, and several other new accessories, so be sure to check out our recap of everything announced at Apple's event to learn more.

Apple Announces iPhone 15 Pro With Titanium Design, Action Button, A17 Pro Chip, and More

As widely expected, the iPhone 15 Pro models are equipped with a USB-C port instead of Lightning, providing users with a more universal charging standard and faster data transfer speeds up to 10 Gbps.

iPhone 15 Pro Lineup Feature
Other new features for the Pro models include a lightweight titanium frame, the A17 Pro chip, a customizable Action button, slimmer bezels around the screen, Wi-Fi 6E support, increased RAM, and more.

Apple Announces iPhone 15 and iPhone 15 Plus With USB-C Port, Dynamic Island, and More

The lower-end iPhone 15 and iPhone 15 Plus models also feature a USB-C port, and the Dynamic Island first added to iPhone 14 Pro models last year.

iPhone 15 Colors pink
Other new features for the iPhone 15 and iPhone 15 Plus include an upgraded 48-megapixel main camera lens with a new 2x Telephoto zoom option, the A16 Bionic chip, a frosted glass back, brighter displays, a second-generation Ultra Wideband chip, and more.

Apple Watch Series 9 Unveiled With S9 Chip, 'Double Tap' Gesture, and More

The next-generation Apple Watch Series 9 is official, with new features including a faster S9 chip, a "Double Tap" gesture for interacting with the watch without touching the screen, an increased 64GB of storage, a pink color option for the aluminum case, a brighter display, faster on-device Siri, Precision Finding for iPhone, and more.

Apple Watch Series 9
For the first time, Apple said customers can choose a carbon-neutral variant of any Apple Watch.

Apple Watch Ultra 2 Features Faster S9 Chip, Brighter Display, and More

Apple Watch Ultra 2 is here, with a handful of new features added, including the same S9 chip and Double Tap gesture from the Series 9, a brighter display with peak brightness of 3,000 nits, expanded altitude range, and more.

Apple Watch Ultra 2 hero feature white
Unfortunately, the rumor that the Apple Watch Ultra 2 would be available in a new Black Titanium finish was incorrect, with only Natural Titanium offered.

Apple Introduces Updated AirPods Pro and EarPods With USB-C and More

In addition to the iPhone 15 models getting a USB-C port, Apple announced that the second-generation AirPods Pro are now available to order with a USB-C charging case for $249, and the wired EarPods headphones now come in a USB-C version as well.

AirPods USB C Port Purple Triad
On an accessory-related note, Apple discontinued the MagSafe Battery Pack and MagSafe Duo Charger, both of which used Lightning, following the iPhone 15 event.

MacRumors Newsletter

Each week, we publish an email newsletter like this highlighting the top Apple stories, making it a great way to get a bite-sized recap of the week hitting all of the major topics we've covered and tying together related stories for a big-picture view.

So if you want to have top stories like the above recap delivered to your email inbox each week, subscribe to our newsletter!

Popular Stories

Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
apple silicon mac lineup 2024 feature purple m5

Apple's Upcoming Macs Listed in New Report

Thursday July 3, 2025 9:09 am PDT by
AppleInsider's Marko Zivkovic today shared a list of alleged identifiers for future Mac models, which should roll out over the next year or so. The report does not reveal anything too surprising, but it does serve as further evidence that Apple is seemingly working on new models of every Mac, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. Apple is...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...

Top Rated Comments

Gudi Avatar
24 months ago
I actually have a hard time to remember what was new about the watches? A new processor and new watch faces and bands, but in terms of new features. Ah yeah, double-tap − okay − what else. ?
Score: 5 Votes (Like | Disagree)
ned1 Avatar
24 months ago
I’ve just received my Evergreen FineWoven iPhone 15 pro case (£59.00 in the UK) - what an absolute disappointment, especially when Apple are hawking it at the same price as the now discontinued premium leather iPhone case. I will be returning it and hunting for something that will actually complement the 15 pro.
Score: 5 Votes (Like | Disagree)
Rogi Avatar
24 months ago

I’ve just received my Evergreen FineWoven iPhone 15 pro case (£59.00 in the UK) - what an absolute disappointment, especially when Apple are hawking it at the same price as the now discontinued premium leather iPhone case. I will be returning it and hunting for something that will actually complement the 15 pro.
Looks terrible on reviews.
Score: 5 Votes (Like | Disagree)
ProfessionalFan Avatar
24 months ago

I’ve just received my Evergreen FineWoven iPhone 15 pro case (£59.00 in the UK) - what an absolute disappointment, especially when Apple are hawking it at the same price as the now discontinued premium leather iPhone case. I will be returning it and hunting for something that will actually complement the 15 pro.
It's the worst phone case I've ever tried and I tried some cheap crap over the years. Huge miss for Apple on this one.
Score: 3 Votes (Like | Disagree)
Kulfon Avatar
24 months ago
As a standalone product, iPhone 15 Pro is a very solid device, but I have to admit that it the least interesting update over previous generation (year ago, iPhone 14 Pro).
Score: 3 Votes (Like | Disagree)
t0rqx Avatar
24 months ago
Watched it. To be honest nothing impressive. 10% improvement for iPhones over 14-series with 3nm. Double tap with fingers on Series 9, but that was already possible in Series 8 and older. Lot of marketing gimmick. Apple knows it, even trying to say the Watch Ultra 2 has 72-hours standby. Mind you by even disabling MORE features to reach that number, which they only mention in the small print. Is this the Apple we knew and loved?
Score: 2 Votes (Like | Disagree)