Apple Announces App Store Changes, Including Expanded Pricing Up to $10,000

Apple today announced it is providing developers with an additional 700 price points for App Store apps, allowing apps to be priced as low as 29 cents, or as high as $10,000. Developers who want to price their app above $1,000 must submit a request to Apple to help prevent meaninglessly expensive apps from being released on the App Store.

iOS App Store General Feature JoeBlue
In total, developers will have the ability to select from 900 price points, with the 100 highest price points available upon request only. The new price points will increase incrementally, including every 10 cents up to $10, every 50 cents between $10 and $50, and so forth. Rounded price endings will also be available (such as $0.90 or $1.00), along with prices that begin with two repeating digits (such as ₩110,000 in South Korea.)

In August 2021, Apple promised that it would expand the number of App Store price points as part of a $100 million settlement with developers.

Apple App Store pricing flexibility United States markets inline
Apple is also making it easier for developers to manage foreign exchange rate changes by allowing them to choose their preferred storefront as the basis for automatically generating prices across the App Store's other 174 storefronts and 44 currencies. For example, Apple says a Japanese game developer who receives most of their business from Japanese customers can set a price for the Japan storefront, and have their prices outside of the country automatically update as foreign exchange and tax rates change around the world. Developers will still be able to define prices per storefront if they desire.

Apple says the new price points and foreign exchange rate management option will be available for apps offering auto-renewable subscriptions starting today, and for all other apps and in-app purchases in "spring 2023."

Apple periodically updates prices in certain App Store regions based on changes in foreign exchange rates and taxes. Starting in 2023, the company says developers with paid apps and in-app purchases will be able to set local territory pricing, which will not be impacted by these automatic price adjustments from that point onwards.

Top Rated Comments

TheYayAreaLiving ?️ Avatar
18 months ago
Who remembers this app? Good times ?️



Attachment Image
Score: 43 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
18 months ago
$10,000 for an app. Wow! This must be reserved for iPhone 15 Ultra.

Update: How does it look?


Credit: Twitter @BasicAppleGuy

Attachment Image
Score: 21 Votes (Like | Disagree)
mthomas184 Avatar
18 months ago
$10,000 will prob be the BMW app since they wanna nickel and dime everyone with their new subscriptions for things like heated seats etc.
Score: 21 Votes (Like | Disagree)
SwiftArtery Avatar
18 months ago
I wonder what legitimate reasons there would be to price an app that is publicly available on the App Store at $1,000 USD, let alone 10x that.
Score: 15 Votes (Like | Disagree)
salz4life Avatar
18 months ago
I want to see a $10,000 app just for the lulz!
Score: 12 Votes (Like | Disagree)
now i see it Avatar
18 months ago
$10,000 seems reasonable
Score: 9 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple Event Rumors: iPad Pro With M4 Chip and New Apple Pencil With Haptic Feedback

Sunday April 28, 2024 6:19 am PDT by
In his Power On newsletter today, Bloomberg's Mark Gurman outlined some of the new products he expects Apple to announce at its "Let Loose" event on May 7. Subscribe to the MacRumors YouTube channel for more videos. First, Gurman now believes there is a "strong possibility" that the upcoming iPad Pro models will be equipped with Apple's next-generation M4 chip, rather than the M3 chip that...
iOS 18 General Notes Feature 2

iOS 18 Rumored to 'Overhaul' Notes, Mail, Photos, and Fitness Apps

Sunday April 28, 2024 6:44 am PDT by
Bloomberg's Mark Gurman today said that iOS 18 will "overhaul" many of Apple's built-in apps, including Notes, Mail, Photos, and Fitness. Gurman did not reveal any specific new features planned for these apps. It was previously rumored that the Notes app will gain support for displaying more math equations, and a built-in option to record voice memos, but this is the first time we have...
iPad Pro OLED Feature 2

Apple to Use 'Best OLED Panels on the Market' for Upcoming iPad Pro

Monday April 29, 2024 10:04 am PDT by
Apple's upcoming iPad Pro models will feature "by far the best OLED tablet panels on the market," according to Display Supply Chain Consultants. Set to be announced on May 7, the OLED iPad Pro models will feature LTPO (a more power efficient form of OLED), a 120Hz ProMotion refresh rate, and a tandem stack and glass thinning that will bring "ultra-thin and light displays" that support high...
maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
iOS 18 Siri Integrated Feature

iOS 18 Rumored to Add These 10 New Features to Your iPhone

Wednesday April 24, 2024 2:05 pm PDT by
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
top stories 27apr2024

Top Stories: Apple Announces 'Let Loose' Event With New iPads and More Expected

Saturday April 27, 2024 6:00 am PDT by
New iPads are coming, and Apple is holding a virtual event to introduce them! While it appears likely to be a relatively short video event, we should be seeing new iPad Pro and iPad Air models, some new accessories, and perhaps some additional surprises. Other Apple news and rumors this week included word that Apple is FINALLY planning to introduce a native Calculator app for the iPad later...