Apple is looking to make its future generation AR/VR headsets more immersive by increasing the sharpness and quality of the displays used in the products, according to a report from The Elec.
According to the report, Apple is asking Samsung Display and LG Display to produce displays with 3500ppi (pixels-per-inch), an increase from the previous ask of 2800ppi, for the displays built into the headsets. Displays from LG Display and Samsung Display aren't expected to be used in Apple's first generation AR/VR product that's rumored to be announced in January 2023, but will be used in future models already under development.
The displays that will be used in Apple's headsets are rumored to be OLEDoS, a type of display technology that uses silicon instead of glass and is designed specifically for AR/VR products.
The report claims that the increase in display sharpness is part of Apple's efforts to "increase the immersion consumers feel" when using its headsets. Apple's first AR/VR headset, rumored to be called "Reality Pro," is expected to be a high-end product that serves as an entry for Apple into the competitive AR/VR space with a price tag north of $2,000.
Thursday January 29, 2026 10:07 am PST by Joe Rossignol
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Monday January 26, 2026 1:55 pm PST by Joe Rossignol
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch.
Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More
Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
Monday January 26, 2026 3:56 pm PST by Juli Clover
Alongside iOS 26.2.1, Apple today released an updated version of iOS 12 for devices that are still running that operating system update, eight years after the software was first released.
iOS 12.5.8 is available for the iPhone 5s and the iPhone 6, meaning Apple is continuing to support these devices for 13 and 12 years after launch, respectively. The iPhone 5s came out in September 2013,...
Tuesday January 27, 2026 2:39 pm PST by Joe Rossignol
Update: Apple Creator Studio is now available.
Apple Creator Studio launches this Wednesday, January 28. The all-in-one subscription provides access to the Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage apps, with U.S. pricing set at $12.99 per month or $129 per year.
A subscription to Apple Creator Studio also unlocks "intelligent features" and "premium...
Thursday January 29, 2026 2:40 pm PST by Joe Rossignol
On an earnings call with equity analysts today, Apple CEO Tim Cook responded to fast-rising RAM and SSD storage chip prices in the supply chain.
Prices for RAM and NAND storage chips are surging lately due to high demand from companies building out AI servers, resulting in supply constraints.
Cook said that rising memory chip prices had a "minimal impact" on Apple's gross margin in the...
This is a big issue with VR, you need a really high resolution if you want to have something like a virtual workstation covering your whole field of view, not just games which can tolerate lower resolutions.
But if anyone can do it, it's Apple with their power-efficient GPUs.
We're at least 10 years away from a mass market VR headset.
Apple stock analysts who think the VR headset is going to contribute to Apple's bottom line in the next few years are dreaming.
First iphone, airpods, mac , ipad , apple watch didnt failed...they made Apple a lot of money neeh, just 2-3 years from the first gen release...the others will get the idea like they did with the airpods so in 2025 we will have mass market for these (mass market for this type and price for a product of course)
1. Meta is selling each Quest headset at a substantial loss. 2. Apple's headset is rumored to cost $2,000+ according to the original article. 3. Even at $399, and selling at a substantial loss, Quest VR is nowhere near a mass market product. 15 million is nothing compared to 1.35 billion phones sold in 2020, for example. 4. Meta is losing $10 billion/year trying to make it a mass market device.
That is simply incorrect. They have made money (profit) on both the hardware and the store. Quest Pro is launching in October. You really need to be married to an old opinion not to see what is coming.
i don't think it can be aimed towards businesses. absolutely needs to be consumer focused.
that **** is going to be expensive. i'm not sure how Apple is going to sell this. maybe after a few years they'll release a Pro/Ultra/Max version and then an SE/Mini version. it's going to take years for this to take off.
Is SE the VR monocle? Basically Borg stuff...
...with tubes running down to the battery packs we are wearing to power it with "same great battery life"? ;)
Concept render based on 
