Apple is looking to make its future generation AR/VR headsets more immersive by increasing the sharpness and quality of the displays used in the products, according to a report from The Elec.
According to the report, Apple is asking Samsung Display and LG Display to produce displays with 3500ppi (pixels-per-inch), an increase from the previous ask of 2800ppi, for the displays built into the headsets. Displays from LG Display and Samsung Display aren't expected to be used in Apple's first generation AR/VR product that's rumored to be announced in January 2023, but will be used in future models already under development.
The displays that will be used in Apple's headsets are rumored to be OLEDoS, a type of display technology that uses silicon instead of glass and is designed specifically for AR/VR products.
The report claims that the increase in display sharpness is part of Apple's efforts to "increase the immersion consumers feel" when using its headsets. Apple's first AR/VR headset, rumored to be called "Reality Pro," is expected to be a high-end product that serves as an entry for Apple into the competitive AR/VR space with a price tag north of $2,000.
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues.
The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
Tuesday December 30, 2025 2:11 pm PST by Juli Clover
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+.
What's Apple Fitness+ Planning for the New Year?
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Monday December 29, 2025 10:55 am PST by Juli Clover
Apple is rumored to be introducing a foldable iPhone in September 2026, and since it will bring the biggest form factor change since the iPhone was introduced in 2007, curiosity about the design is high. A 3D designer created an iPhone Fold design based on rumors, and we printed it out to see how it compares to Apple's current iPhones.
Subscribe to the MacRumors YouTube channel for more ...
Monday December 22, 2025 11:30 am PST by Juli Clover
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now.
Subscribe to the MacRumors YouTube channel for more videos.
Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
Tuesday December 30, 2025 10:39 am PST by Juli Clover
iPhone 17 Pro and Pro Max owners are having trouble with the speakers of their devices, and have complained about a static or hissing noise that occurs when the iPhone is charging.
There are multiple discussions about the issue on Reddit, the MacRumors forums, and Apple's Support Community, where affected users say there is a noticeable static noise "like an old radio." Some people report...
Tuesday December 23, 2025 8:36 am PST by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices.
Below, we have recapped 12 features rumored for the iPhone 18 Pro models.
The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras
Under-screen Face ID
Front camera in...
Monday December 22, 2025 8:47 am PST by Joe Rossignol
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones.
iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features.
Liquid Glass Slider on Lock Screen
A new slider in the Lock...
Samsung kicked off a new end-of-the-year sale this week, introducing great deals on monitors, TVs, Galaxy smartphones, and home appliances. Many of these deals are the exact same all-time low prices we tracked during Black Friday and Cyber Monday.
Note: MacRumors is an affiliate partner with Samsung. When you click a link and make a purchase, we may receive a small payment, which helps us keep ...
This is a big issue with VR, you need a really high resolution if you want to have something like a virtual workstation covering your whole field of view, not just games which can tolerate lower resolutions.
But if anyone can do it, it's Apple with their power-efficient GPUs.
We're at least 10 years away from a mass market VR headset.
Apple stock analysts who think the VR headset is going to contribute to Apple's bottom line in the next few years are dreaming.
First iphone, airpods, mac , ipad , apple watch didnt failed...they made Apple a lot of money neeh, just 2-3 years from the first gen release...the others will get the idea like they did with the airpods so in 2025 we will have mass market for these (mass market for this type and price for a product of course)
1. Meta is selling each Quest headset at a substantial loss. 2. Apple's headset is rumored to cost $2,000+ according to the original article. 3. Even at $399, and selling at a substantial loss, Quest VR is nowhere near a mass market product. 15 million is nothing compared to 1.35 billion phones sold in 2020, for example. 4. Meta is losing $10 billion/year trying to make it a mass market device.
That is simply incorrect. They have made money (profit) on both the hardware and the store. Quest Pro is launching in October. You really need to be married to an old opinion not to see what is coming.
i don't think it can be aimed towards businesses. absolutely needs to be consumer focused.
that **** is going to be expensive. i'm not sure how Apple is going to sell this. maybe after a few years they'll release a Pro/Ultra/Max version and then an SE/Mini version. it's going to take years for this to take off.
Is SE the VR monocle? Basically Borg stuff...
...with tubes running down to the battery packs we are wearing to power it with "same great battery life"? ;)
Concept render based on 
