Kuo: Second-Generation Apple AR/VR Headset to Launch in 2025, Could Include More Affordable Option
Apple plans to launch its second-generation AR/VR headset in the first half of 2025, likely featuring a more high-end configuration and a new affordable option, Apple analyst Ming-Chi Kuo said today.

Writing in his Medium blog, Kuo said the following:
The second-generation Apple AR/VR may have high-end and more-affordable models, which will launch in 1H25, and component suppliers will start shipping in 2H24. Apple AR/MR shipments may reach 10 million units as soon as 2025 or 2026, thanks to the second-generation Apple AR/MR product segmentation strategy and ecosystem.
Apple has not yet released its first AR/MR headset but plans to hold a special event to showcase the product during January of 2023, Kuo has previously reported. Apple's first headset is set to be an expensive product, costing upwards of $3,000. A new affordable option would help Apple make its headset more mainstream and increase overall shipments to 10 million by 2025 or 2026, according to the analyst.
Learn more about Apple's first AR/MR headset with our comprehensive roundup.
Related Stories
Apple plans to ship approximately 1.5 million units of its upcoming AR/VR headset in 2023, according to reliable Apple analyst Ming-Chi Kuo.
In a research note, Kuo reiterated that Apple plans to announce its long-rumored mixed-reality headset during an event in January 2023. The company's first AR/VR headset is expected to cost upwards of $2,000, making it a niche product. As a result, Kuo...
Tuesday December 7, 2021 11:27 pm PST by
Sami FathiApple is already working on its second-generation AR headset, which will feature a lighter design, adopt a new battery system, and a faster processor, Apple analyst Ming-Chi Kuo said today in an investor note obtained by MacRumors.
Apple is widely expected to launch its first-generation AR-focused device in 2022. That device has been previously reported to feature a processor with Mac-level...
Apple last week demonstrated its upcoming AR/VR headset to Apple board members, indicating that the device is in an advanced stage of development and could see a debut in the not too distant future, reports Bloomberg. Apple has also ramped up development of the software that runs on the headset, with that software expected to be called "RealityOS," or rOS for short. Render via designer Ian ...
Apple may not begin production on its upcoming AR/VR headset until the end of the fourth quarter of 2022, Apple analyst Ming-Chi Kuo said today in a note sent out to investors. That would likely result in the device launching late in 2022 or in early 2023.
Before launching the headset, Apple wants to have "complete software, ecosystem, and services," which Kuo cites as the reason why Apple ...
Tuesday February 22, 2022 12:49 am PST by
Sami FathiApple's first AR/VR headset will enter mass production this fall with a launch taking place before the end of the year, according to industry sources cited today in a report from DigiTimes.
Concept render based on purported leaked information by Ian Zelbo Yesterday, DigiTimes previewed a report stating that Apple's headset has completed production tests, and now, in the full report published...
Apple is "likely" to announce its long-rumored mixed-reality headset as soon as January 2023, Apple analyst Ming-Chi Kuo has reiterated.
Concept render based on purported leaked information by Ian Zelbo In a detailed post on Medium, Kuo explained that Apple's headset will be a "game-changer" for the augmented-reality and virtual-reality market. Describing some of the headset's...
CEO Tim Cook this week did an interview with China Daily, where he once again commented on on the future of augmented reality and hinted at Apple's work on an AR/VR headset. Render via designer Ian Zelbo Cook said that Apple is excited about the opportunities available with augmented reality, which is not too far off from prior comments that he's made, but he went on to say that people should ...
New references to "realityOS," the AR/VR operating system that will run Apple's rumored mixed reality headset, have been found in App Store upload logs and Apple open source code this morning.
Concept render based on purported leaked information by Ian Zelbo Apple is working on at least two AR projects that include an augmented reality headset set to be released in late 2022 or 2023, followed ...
Popular Stories
Earlier today, analyst Ming-Chi Kuo claimed iPhone 14 Pro models will be more expensive than iPhone 13 Pro models. Kuo did not reveal exact pricing, but he said that the average selling price of all four iPhone 14 models will increase by about 15% overall.
While higher prices would be disappointing for customers, it is possible the iPhone 14 Pro and iPhone 14 Pro Max will offer increased...
Apple plans to increase the prices of iPhone 14 Pro models compared to iPhone 13 Pro models, according to analyst Ming-Chi Kuo.
Kuo did not reveal exact pricing for the iPhone 14 Pro models. However, in a tweet today, he estimated that the average selling price of the iPhone 14 lineup as a whole will increase by about 15% compared to the iPhone 13 lineup.
In the United States, the iPhone...
Wednesday August 10, 2022 4:08 am PDT by
Sami FathiThe launch of the new iPhone 14 is just a few weeks away, meaning millions of iPhone customers will soon upgrade their existing iPhone or perhaps get an iPhone for the first time. Exclusive MacRumors iPhone 14 Pro renders by graphic designer Ian Zelbo Whether upgrading from an older model or this is your first iPhone, we've rounded up a few tips to help you prepare for the next flagship...
In the latest iOS 16 beta, Apple has updated the status bar battery icon on iPhones with Face ID to display the exact percentage remaining rather than just a visual representation of battery level, and while the change has been largely welcomed, some users are unhappy with the way it has been implemented.
In iOS 15 and earlier, battery percent has not been present on iPhones that have...
Apple has been granted a patent for a temperature sensor suitable for the Apple Watch, just weeks before the company is expected to unveil the Apple Watch Series 8 with body temperature sensing capabilities.
The newly granted patent, spotted by MyHealthyApple, was filed with the United States Patent and Trademark Office and is titled "Temperature gradient sensing in electronic devices."...
Top Rated Comments
Throw out random dates and numbers to see what sticks?
In 2032, Apple will unveil an electric motorcycle. Called the iBike, it will be a self-driving motorcycle with a 500 kilometre range and a top speed of 200 kilometres per hour. The iBike is charged via a proprietary charger that Apple sells separately for $499 (the European Union is pre-emptively considering legislation in 2023 to ban this forthcoming charger). The iBike will only come in white.