Apple Watch Ultra: A First Look at Apple's Artfully Designed Packaging

Apple yesterday unveiled its all-new Apple Watch Ultra, which the company says is "inspired by explorers and athletes" and "a versatile tool that empowers users to push their boundaries with adventure, endurance, and exploration."

apple watch ultra packaging
In true Apple style, the company has designed the device's retail packaging in a way that reflects its vision. As shared by 3D artist Ian Zelbo, the box depicts a snowy and sublime mountain vista surrounded by foreboding atmospheric clouds, with the wider landscape overlapping into the inner packaging.

The all-new Apple Watch Ultra is available to pre-order starting now in the U.S., Canada, Australia, France, Germany, India, Japan, the U.K., and more than 40 other countries and regions around the world, with pricing set at $799. Apple Watch Ultra will launch in stores and begin arriving to customers on September 23.

Related Roundup: Apple Watch Ultra 2
Related Forum: Apple Watch

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Top Rated Comments

FloridaScrubJay Avatar
22 months ago
Mine will arrive September 23 ? Now that I am retired I spend a lot of time outdoors doing wildlife photography.
Score: 9 Votes (Like | Disagree)
Rychiar Avatar
22 months ago
Packaging looks better than the watch itself ?
Score: 6 Votes (Like | Disagree)
MathersMahmood Avatar
22 months ago
That is really cool. The packaging clearly shows that the watch is for a niche market not us that tend to sit at desks and work lol
Score: 4 Votes (Like | Disagree)
ProfessionalFan Avatar
22 months ago
Damn I feel like I need a cup of hot cocoa just looking at that packaging
Score: 3 Votes (Like | Disagree)
GuruZac Avatar
22 months ago
Pulled the trigger on the Ultra with black strap. I was looking to replace my Series 5 44mm with a cellular model and this is everything I was hoping for, including a newish design. I tend to keep my watches for 3 years so looking forward to getting the Ultra!
Score: 3 Votes (Like | Disagree)
GizmoDVD Avatar
22 months ago

That is really cool. The packaging clearly shows that the watch is for a niche market not us that tend to sit at desks and work lol
Don't care, getting it anyway
Score: 2 Votes (Like | Disagree)