Apple Watch Ultra Priced at $799, Available to Order Today Ahead of September 23 Launch
The all-new Apple Watch Ultra unveiled today is available to pre-order starting today in the U.S., Canada, Australia, France, Germany, India, Japan, the U.K., and more than 40 other countries and regions around the world, with pricing set at $799. Apple Watch Ultra will launch in stores and begin arriving to customers on September 23.
Inspired by the "most extreme activities," the Apple Watch Ultra features a durable design with a 49mm titanium case, a larger display with a flat sapphire crystal cover, new bands designed for the outdoors, water resistance up to a depth of 100 meters, a customizable bright orange "Action" button on the left side of the case, and more.
A new Wayfinder watch face designed for the Apple Watch Ultra's larger display includes a compass and space for up to eight complications. There are also new workout views, such as Segments, Splits, and Elevation, that provide important metrics at a glance.
"Inspired by explorers and athletes from around the world, we created an entirely new category of Apple Watch designed for new and extreme environments — it's the most rugged and capable Apple Watch yet," said Apple's operations chief Jeff Williams, who oversees the Apple Watch team. "Apple Watch Ultra is a versatile tool that empowers users to push their boundaries with adventure, endurance, and exploration."
Apple Watch Ultra is advertised as having up to 36 hours of battery life per charge during normal usage, and a new low-power setting with reduced frequency of GPS and heart rate readings that extends battery life to up to 60 hours per charge will be available in a future watchOS 9 software update later this year, according to Apple.
For more details about the Apple Watch Ultra, read our announcement coverage.