Apple Watch Ultra Priced at $799, Available to Order Today Ahead of September 23 Launch

The all-new Apple Watch Ultra unveiled today is available to pre-order starting today in the U.S., Canada, Australia, France, Germany, India, Japan, the U.K., and more than 40 other countries and regions around the world, with pricing set at $799. Apple Watch Ultra will launch in stores and begin arriving to customers on September 23.

Apple Watch Ultra Pricing
Inspired by the "most extreme activities," the Apple Watch Ultra features a durable design with a 49mm titanium case, a larger display with a flat sapphire crystal cover, new bands designed for the outdoors, water resistance up to a depth of 100 meters, a customizable bright orange "Action" button on the left side of the case, and more.

A new Wayfinder watch face designed for the Apple Watch Ultra's larger display includes a compass and space for up to eight complications. There are also new workout views, such as Segments, Splits, and Elevation, that provide important metrics at a glance.

"Inspired by explorers and athletes from around the world, we created an entirely new category of Apple Watch designed for new and extreme environments — it's the most rugged and capable Apple Watch yet," said Apple's operations chief Jeff Williams, who oversees the Apple Watch team. "Apple Watch Ultra is a versatile tool that empowers users to push their boundaries with adventure, endurance, and exploration."


Apple Watch Ultra is advertised as having up to 36 hours of battery life per charge during normal usage, and a new low-power setting with reduced frequency of GPS and heart rate readings that extends battery life to up to 60 hours per charge will be available in a future watchOS 9 software update later this year, according to Apple.

For more details about the Apple Watch Ultra, read our announcement coverage.

Related Forum: Apple Watch

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Top Rated Comments

sniffies Avatar
24 months ago
Pleasantly surprised by the price. I was expecting something like $999.
Score: 18 Votes (Like | Disagree)
Spaceboi Scaphandre Avatar
24 months ago
I'm surprised it's $800. I thought it would be over $1000 with how durable it is and the fact it can be used as a proper scuba diving watch.

I want it. Now. Give it to me now.
Score: 8 Votes (Like | Disagree)
Steve686 Avatar
24 months ago
Apple Watch Ultra too large?

Pleeeeeeaaaaaassssssseeeeee.

This is my current dive watch. It’s $1500 and it probably will sit on the sidelines.

Attachment Image
Score: 7 Votes (Like | Disagree)
ebika Avatar
24 months ago
As an avid scuba diver, this is awesome. I need it.
Score: 7 Votes (Like | Disagree)
Mr. Dee Avatar
24 months ago
I thought initially this thing was gonna be 1,299. Even though I don’t do a single thing is designed for, I will be upgrading to it next year.
Score: 6 Votes (Like | Disagree)
Steve686 Avatar
24 months ago
My God they just turned the dive industry on its head. They didn't mention a free dive mode, but I assume they would add one if its not there.

My dive computer alone cost $1500. Of course this is with a tank sensor which ups the price about $350. ScubaPro, Garmin, and Oceanic executives have to be stunned at the $799 price for an everyday wear dive computer that feature wise, especially with cellular connectivity, decimates any product they offer.

If Apple wants to rule the recreational dive waters, they could develop or license a tank sensor to integrate air consumption.
Score: 5 Votes (Like | Disagree)