The images and videos show iPhone 14 Pro dummy models in Gold, Graphite, Silver, Blue, and Purple color options.
Earlier this year, a crucial rumor from Weibo said that both the iPhone 14 and iPhone 14 Pro models will be available in a new Purple finish. It claimed that the color option, likely for iPhone 14 Pro, is unique finish that shifts tone based on lighting conditions. A purple color option for the iPhone 14 and iPhone 14 Pro seems plausible given that Apple introduced a Purple iPhone 12 and iPhone 12 mini in a mid-cycle refresh in April last year to a positive response from customers, and the 24-inch iMac, sixth-generation iPad mini, and fifth-generation iPad Air are all available in Purple.
It is not clear if the unique purple finish is actively supposed to have a new effect to change based on lighting conditions, or if it simply uses the technique behind the iPhone 13 Pro's Sierra Blue, which varies in appearance more than the other color options. This is because Apple adopted a new production process exclusively for Sierra Blue that uses "multiple layers of nanometer-scale metallic ceramics applied across the surface for a stunning and durable finish."
A brief video of an iPhone 14 Pro dummy model, showing a larger rear camera bump and a relocated front-facing camera in line with rumors about the device so far, provides a closer look at the striking dark purple color.
Dummy models usually do not represent the exact tone of Apple's options with a high level of accuracy since they are often made of plastic, but the selection of colors on show could provide a basic overview of what to expect. Dummy models are used to display, demonstrate, and test accessories like cases, so they strive to provide a relatively accurate overall substitute for the actual physical device. As such, it is reasonable to expect the color options to be based on legitimate information.
Apple changed the strategy for iOS 17 later in its development process to add several new features, suggesting that the update may be more significant than previously thought, Bloomberg's Mark Gurman reports.
In January, Gurman said that iOS 17 could be a less significant update than iPhone updates in previous years due to the company's intense focus on its long-awaited mixed-reality...
Following nearly six weeks of beta testing, iOS 16.4 is expected to be released to the public as soon as this week. The software update includes a handful of new features and changes for the iPhone 8 and newer. To install an iOS update, open the Settings app on the iPhone, tap General → Software Update, and follow the on-screen instructions.
Below, we have recapped eight new features and...
Some Apple employees are concerned about the usefulness and price point of the company's upcoming mixed-reality headset, The New York Times reports.
Apple headset concept by David Lewis and Marcus Kane Initial enthusiasm around the device at the company has apparently become skepticism, according to eight current and former Apple employees speaking to The New York Times. The change of tone...
Apple today released iOS 16.4, the fourth major update to the iOS 16 operating system that initially came out last September. iOS 16.4 comes two months after the launch of iOS 16.3, an update that added Security Keys for Apple ID.
iOS 16.4 and iPadOS 16.4 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. It can take a few minutes...
Apple showcased its mixed-reality headset to the company's top 100 executives in the Steve Jobs Theater last week, according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman explained that the "momentous gathering" is a "key milestone" ahead of the headset's public announcement planned for June. The event was intended to rally Apple's top members of...
We're still almost six months away from the official unveiling of the iPhone 15 lineup, but it seems like every day we're learning more about what to expect from the next-generation models. Notably, this week gave us our clearest look yet at what appear to be some changes for the volume and mute control hardware.
iOS 16.4 and associated releases are also right around the corner with some new ...
Apple today released tvOS 16.4, the fourth major point update to the tvOS 16 operating system that came out last September. Available for the Apple TV 4K and Apple TV HD, tvOS 16.4 comes two months following the release of tvOS 16.3.
The tvOS 16.4 update can be downloaded over the air through the Settings app on the Apple TV by going to System > Software Update....
Apple on March 27 released iOS 16.4, delivering 21 new emoji characters, support for Safari web push notifications, the return of the page-turning animation in the Books app, updates for the Podcasts app, and more.
iPhone 14 Pro concept render by Ian Zelbo based on purported leaked information
