The images and videos show iPhone 14 Pro dummy models in Gold, Graphite, Silver, Blue, and Purple color options.
Earlier this year, a crucial rumor from Weibo said that both the iPhone 14 and iPhone 14 Pro models will be available in a new Purple finish. It claimed that the color option, likely for iPhone 14 Pro, is unique finish that shifts tone based on lighting conditions. A purple color option for the iPhone 14 and iPhone 14 Pro seems plausible given that Apple introduced a Purple iPhone 12 and iPhone 12 mini in a mid-cycle refresh in April last year to a positive response from customers, and the 24-inch iMac, sixth-generation iPad mini, and fifth-generation iPad Air are all available in Purple.
It is not clear if the unique purple finish is actively supposed to have a new effect to change based on lighting conditions, or if it simply uses the technique behind the iPhone 13 Pro's Sierra Blue, which varies in appearance more than the other color options. This is because Apple adopted a new production process exclusively for Sierra Blue that uses "multiple layers of nanometer-scale metallic ceramics applied across the surface for a stunning and durable finish."
A brief video of an iPhone 14 Pro dummy model, showing a larger rear camera bump and a relocated front-facing camera in line with rumors about the device so far, provides a closer look at the striking dark purple color.
Dummy models usually do not represent the exact tone of Apple's options with a high level of accuracy since they are often made of plastic, but the selection of colors on show could provide a basic overview of what to expect. Dummy models are used to display, demonstrate, and test accessories like cases, so they strive to provide a relatively accurate overall substitute for the actual physical device. As such, it is reasonable to expect the color options to be based on legitimate information.
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iPhone 14 Pro concept render by Ian Zelbo based on purported leaked information
