Update August 24: Apple has announced it will be holding an event on Wednesday, September 7 at 10:00 a.m. Pacific Time where we're expecting to see the iPhone 14 lineup, updated Apple Watch models, and perhaps some other announcements.
Apple is currently expected to unveil the iPhone 14 lineup and the Apple Watch Series 8 at an event on Wednesday, September 7, according to a pivotal recent report.
Bloomberg's Mark Gurman, who often reveals accurate insights into Apple's plans, claims that the company is planning to host its highly anticipated event to introduce new iPhone and Apple Watch models in early September. Gurman added that Apple has told some retail employees to prepare for a new product release on Friday, September 16, which suggests the new iPhone and Apple Watch models could see a launch date on that day.
If rumors about an event on September 7 prove to be correct, we can expect to see official invites sent out approximately one week before, perhaps before the end of August. After the event, pre-orders could follow as soon as Friday, September 9, with orders arriving to customers the following Friday on September 16.
Apple has reportedly already been preparing for the event, indicating that it will again take place virtually via a pre-recorded video. Like WWDC earlier this year, there could still be an in-person component with some members of the media invited to attend a live-stream of the event in person, followed by hands-on time with the new devices.
The iPhone 14 lineup is expected to consist of a 6.1-inch iPhone 14, a 6.7-inch iPhone 14 Max, a 6.1-inch iPhone 14 Pro, and a 6.7-inch iPhone 14 Pro Max. Notably, there will be no 5.4-inch "iPhone 14 mini" as the iPhone 12 mini and iPhone 13 mini have seen lackluster sales.
The standard iPhone 14 models are expected to feature 50 percent more memory, improved battery life, an improved Ultra Wide camera, and an upgraded front-facing camera with autofocus, while the iPhone 14 Pro models are expected to feature "pill and hole-punch" shaped cutouts instead of the notch, the A16 chip, a 48-megapixel Wide camera, and a slightly taller display with thinner bezels. The entire lineup is set to come in a range of new color options.
Three new Apple Watch models are also expected, including the Apple Watch Series 8, the second-generation Apple Watch SE, and a new "Pro" Apple Watch model. There are also believed to be plans to launch a new entry-level iPad, updated iPad Pro models, an Apple silicon Mac Pro, and more, but these devices could be saved for a second event later in the year.
