Disney Raising Price of Disney+ Subscription to $10.99 and Launching $7.99 Ad-Supported Tier

Disney today announced that it is increasing the cost of its ad-free Disney+ subscription by 38 percent, raising the price from $7.99 per month to $10.99 per month. This is the most significant price increase Disney has introduced since the 2019 launch of the service.

disney plus
The price of the ad-free plan is increasing to $10.99 per month because Disney is also launching a new ad-supported tier that will be available for $7.99 per month. The price change and the new ad-supported streaming tier will go into effect on Thursday, December 8.

Disney will also increase the price of Hulu without ads by $2, so it will be $14.99 per month instead of $12.99, with that change being implemented on October 10. Hulu with ads will see a price increase too, going from $6.99 to $7.99 per month.

For current customers, the Disney+ bundle that includes Hulu and ESPN+ with ads will be $1 more expensive, going from $13.99 to $14.99. Disney will offer Disney+, Hulu, and ESPN+ with ads for $12.99, and a Disney+ and Hulu ad-supported bundle will be available for $9.99 per month. The current ad-free Disney+, Hulu, and ESPN+ plan will be priced at $19.99 per month.

Disney announced the pricing changes during its earnings announcement for the third fiscal quarter of 2022 [PDF]. Disney+ gained a total of 14.4 million subscribers during the quarter, and the company now has more than 221 million subscribers across its streaming platforms.

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Top Rated Comments

fel10 Avatar
24 months ago
With all these companies raising their prices, pretty soon we will be paying more than we used to pay for cable back in the day.
Score: 90 Votes (Like | Disagree)
alexandr Avatar
24 months ago
Maybe I'm alone in this, but somehow paid subscriptions with ads make absolutely no sense to me. If I'm paying for something it better not have f—n ads.
Score: 66 Votes (Like | Disagree)
nfl_brah Avatar
24 months ago
Soon as my 3 year early bird special ends… peace ✌?
Score: 53 Votes (Like | Disagree)
seanmcbay Avatar
24 months ago
Poor Disney must be struggling. Surely they wouldn’t ever be greedy.
Score: 44 Votes (Like | Disagree)
chewbaka Avatar
24 months ago
And people laugh at me for buying Blu-Ray… I have every Disney title I’ll ever want and won’t have to pay Disney for them again or watch any annoying ads to enjoy them.
Score: 41 Votes (Like | Disagree)
kinchee87 Avatar
24 months ago
So the whole point of introducing a "cheaper" ad-supported plan was to increase the prices of the existing plans?
Score: 36 Votes (Like | Disagree)