Apple Rumored to Announce 'Game-Changer' AR/VR Headset in January 2023

Apple is "likely" to announce its long-rumored mixed-reality headset as soon as January 2023, Apple analyst Ming-Chi Kuo has reiterated.

apple ar headset concept 1Concept render based on purported leaked information by Ian Zelbo

In a detailed post on Medium, Kuo explained that Apple's headset will be a "game-changer" for the augmented-reality and virtual-reality market. Describing some of the headset's functionality, Kuo said that while Apple has repeatedly touted its focus on AR, the headset will "offer an excellent immersive experience" and a "video see-thru" mode. The headset is expected to boost demand for immersive gaming and multimedia entertainment experiences.

Kuo said that the device is "the most complicated product Apple has ever designed," leading Apple to use components from many of its existing suppliers. Kuo also believes that Apple will be an industry leader in the headset space, has "significant competitive advantages," and does not need to join the Metaverse Standards Forum. Notably, Kuo thinks that rivals will race to imitate Apple's headset once it launches, "leading the headset hardware industry to the next stage of rapid growth."

While Apple's headset was widely believed to be scheduled to launch this year, a report from Bloomberg's Mark Gurman cast doubt on the chances of the device emerging this year due to development problems. According to DigiTimes, Apple in February 2022 completed key production tests on the headset and reportedly plans to begin mass production around August or September. Kuo's prediction of an announcement in January 2023 therefore appears to be broadly in line with other rumors about when the device could emerge.

Regardless of the exact timing, Apple's headset project is believed to be "approaching liftoff," with the device mirroring the development timeline of the Apple Watch in the period before its launch. Apple's work on the headset's operating system, "realityOS," has been rumored since 2017, but the existence of the operating system was confirmed when references to it were found in App Store upload logs and Apple open source code.

The headset is rumored to feature a lightweight design, two 4K micro-OLED displays, 15 optical modules, two main processors, Wi-Fi 6E connectivity, eye tracking, object tracking, and hand gesture controls, and more. The device's approximate price point is as yet unclear, but some reports indicate that it could cost around $3,000.


Update: This article has been edited to reflect an edit made to Kuo's Medium article. It previously said that Apple's headset would "likely be released" in January 2023, but this has since been revised to "likely be announced."

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Neutral)
Related Forum: Apple Vision Pro

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
iPhone Car Key Kia

Here's Which Vehicles Offer iPhone Car Keys

Sunday July 6, 2025 3:03 pm PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. Apple has a web page with a list of vehicle models that ...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 8 U.S. States

Tuesday July 8, 2025 11:26 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
iphone 17 pro render majin bu

New iPhone 17 Pro Renders Highlight Apple Logo and MagSafe Design Changes

Sunday July 6, 2025 8:43 pm PDT by
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max. Image via Majin Bu. Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side. ...
apple account card feature

Apple Account Card Expanding to More Countries

Tuesday July 8, 2025 7:34 pm PDT by
Apple is expanding the ability to add an Apple Account Card to the Wallet app to more countries, according to backend Apple Pay changes. With iOS 15.5, Apple updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an Apple gift card, for example, it is added to an Apple Account that is also...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...

Top Rated Comments

LittleChief Avatar
40 months ago
I know there are a lot of naysayers for this product but this is a potential iPhone moment. A see it to believe it product. Apple's big product intros tend to be 10 years in the making. The concept has been around for a long time but nobody has done it quite right. The weight of the headset, the miniaturisation of optical components, Apple's processor advances, software and tools development via iOS and so many factors play in to this having transformative potential.

If you can take yourself inside a virtual studio/world with Mac-like capabilities, retina-like resolution and can communicate and collaborate 'face to face' whilst still maintaining a safe tether to your physical environment so they can feel connected as one and the same (and with M1/M2 style efficiency) then we're on to something!
Score: 19 Votes (Like | Disagree)
swingerofbirch Avatar
40 months ago
Just in time to return that Christmas scarf and exchange it for what you really wanted.
Score: 15 Votes (Like | Disagree)
djcerla Avatar
40 months ago
It really looks like a very slow game of chess. They have been developing tech (see: LIDARs, AR, SOCs) sometimes with modest short term gains, and everything looks like converging now into a grandmaster checkmate.

As always, the first iterations will be a laughing stock for pundits, but I fully expect Apple to redefine the technology landscape once more with this.
Score: 10 Votes (Like | Disagree)
amarcus Avatar
40 months ago
Announced in January and released in June anyone?
Score: 9 Votes (Like | Disagree)
Leon Ze Professional Avatar
40 months ago
I can hear Craig Federighi saying: Just look at how beautiful these goggles are. We just can't wait to see this sitting on your face.
Score: 9 Votes (Like | Disagree)
lostPod Avatar
40 months ago

prom videos will maybe look super amazing :D I can’t imagine and also other things like Grand Theft Auto 6.
Prom lol
Score: 8 Votes (Like | Disagree)