Apple Rumored to Announce 'Game-Changer' AR/VR Headset in January 2023

Apple is "likely" to announce its long-rumored mixed-reality headset as soon as January 2023, Apple analyst Ming-Chi Kuo has reiterated.

apple ar headset concept 1Concept render based on purported leaked information by Ian Zelbo

In a detailed post on Medium, Kuo explained that Apple's headset will be a "game-changer" for the augmented-reality and virtual-reality market. Describing some of the headset's functionality, Kuo said that while Apple has repeatedly touted its focus on AR, the headset will "offer an excellent immersive experience" and a "video see-thru" mode. The headset is expected to boost demand for immersive gaming and multimedia entertainment experiences.

Kuo said that the device is "the most complicated product Apple has ever designed," leading Apple to use components from many of its existing suppliers. Kuo also believes that Apple will be an industry leader in the headset space, has "significant competitive advantages," and does not need to join the Metaverse Standards Forum. Notably, Kuo thinks that rivals will race to imitate Apple's headset once it launches, "leading the headset hardware industry to the next stage of rapid growth."

While Apple's headset was widely believed to be scheduled to launch this year, a report from Bloomberg's Mark Gurman cast doubt on the chances of the device emerging this year due to development problems. According to DigiTimes, Apple in February 2022 completed key production tests on the headset and reportedly plans to begin mass production around August or September. Kuo's prediction of an announcement in January 2023 therefore appears to be broadly in line with other rumors about when the device could emerge.

Regardless of the exact timing, Apple's headset project is believed to be "approaching liftoff," with the device mirroring the development timeline of the Apple Watch in the period before its launch. Apple's work on the headset's operating system, "realityOS," has been rumored since 2017, but the existence of the operating system was confirmed when references to it were found in App Store upload logs and Apple open source code.

The headset is rumored to feature a lightweight design, two 4K micro-OLED displays, 15 optical modules, two main processors, Wi-Fi 6E connectivity, eye tracking, object tracking, and hand gesture controls, and more. The device's approximate price point is as yet unclear, but some reports indicate that it could cost around $3,000.


Update: This article has been edited to reflect an edit made to Kuo's Medium article. It previously said that Apple's headset would "likely be released" in January 2023, but this has since been revised to "likely be announced."

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Popular Stories

ios 26 1 liquid glass opaque

iOS 26.1 Beta 4 Lets Users Control Liquid Glass Transparency with New Toggle

Monday October 20, 2025 10:57 am PDT by
With the fourth betas of iOS 26.1, iPadOS 26.1, and macOS 26.1, Apple has introduced a new setting that's designed to allow users to customize the look of Liquid Glass. The toggle lets users select from a clear look for Liquid Glass, or a tinted look. Clear is the current Liquid Glass design, which is more transparent and shows the background underneath buttons, bars, and menus, while tinted ...
iOS 26 Feature

iOS 26.1 to iOS 26.4 Will Add These New Features to Your iPhone

Saturday October 18, 2025 11:00 am PDT by
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across the Apple Music, Calendar, Photos, Clock, and Safari apps. More features and changes will follow in future ...
iPhone Air

Report: 'Virtually No Demand' for iPhone Air

Wednesday October 22, 2025 3:22 am PDT by
Apple is "drastically" cutting production of the iPhone Air and shifting focus toward the iPhone 17 and iPhone 17 Pro models, Nikkei Asia reports. The business publication claims to have learned of a major cut to iPhone Air production motivated by weaker-than-expected consumer interest, nearly to "end of production levels." Despite early reports of the iPhone Air selling out within hours of...
iPhone Siri Glow

Some Apple Employees Have 'Concerns' About iOS 26.4's Revamped Siri

Sunday October 19, 2025 7:39 am PDT by
iOS 26.4 is expected to introduce a revamped version of Siri powered by Apple Intelligence, but not everyone is satisfied with how well it works. In his Power On newsletter today, Bloomberg's Mark Gurman said some of Apple's software engineers have "concerns" about the overhauled Siri's performance. However, he did not provide any specific details about the shortcomings. iOS 26.4 will...
iOS 26

iOS 26.0.2 Update for iPhones Coming Soon

Friday October 17, 2025 7:35 am PDT by
Apple's software engineers continue to internally test iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions. iOS 26.0.2 will be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet. The update will likely be released by the end of next week. Last month, Apple released iOS 26.0.1,...
Apple iPad Pro hero M5

New iPad Pro Has Six Key Upgrades Beyond M5 Chip

Saturday October 18, 2025 10:57 am PDT by
While the new iPad Pro's headline feature is the M5 chip, the device has some other changes, including N1 and C1X chips, faster storage speeds, and more. With the M5 chip, the new iPad Pro has up to a 20% faster CPU and up to a 40% faster GPU compared to the previous model with the M4 chip, according to Geekbench 6 results. Keep in mind that 256GB and 512GB configurations have a 9-core CPU,...
maxresdefault

Here's How the iOS 26.1 Transparency Toggle Changes Liquid Glass

Monday October 20, 2025 1:55 pm PDT by
With the fourth beta of iOS 26.1, Apple added a toggle that makes Liquid Glass more opaque and reduces transparency. We tested the beta to see where the toggle works and what it looks like. Subscribe to the MacRumors YouTube channel for more videos. If you have the latest iOS 26.1 beta, you can go to Settings > Display and Brightness to get to the new option. Tap on Liquid Glass, then...
iOS 26

What's New in iOS 26.1 Beta 4

Monday October 20, 2025 1:02 pm PDT by
Even though we're at the fourth beta of iOS 26.1, Apple is continuing to add new features. In fact, the fourth beta has some of the biggest changes that we'll get when iOS 26.1 releases to the public later this month. We've rounded up what's new below. Liquid Glass Transparency Toggle Apple added a toggle for customizing the look of Liquid Glass. In Settings > Display and Brightness,...

Top Rated Comments

LittleChief Avatar
44 months ago
I know there are a lot of naysayers for this product but this is a potential iPhone moment. A see it to believe it product. Apple's big product intros tend to be 10 years in the making. The concept has been around for a long time but nobody has done it quite right. The weight of the headset, the miniaturisation of optical components, Apple's processor advances, software and tools development via iOS and so many factors play in to this having transformative potential.

If you can take yourself inside a virtual studio/world with Mac-like capabilities, retina-like resolution and can communicate and collaborate 'face to face' whilst still maintaining a safe tether to your physical environment so they can feel connected as one and the same (and with M1/M2 style efficiency) then we're on to something!
Score: 19 Votes (Like | Disagree)
swingerofbirch Avatar
44 months ago
Just in time to return that Christmas scarf and exchange it for what you really wanted.
Score: 15 Votes (Like | Disagree)
djcerla Avatar
44 months ago
It really looks like a very slow game of chess. They have been developing tech (see: LIDARs, AR, SOCs) sometimes with modest short term gains, and everything looks like converging now into a grandmaster checkmate.

As always, the first iterations will be a laughing stock for pundits, but I fully expect Apple to redefine the technology landscape once more with this.
Score: 10 Votes (Like | Disagree)
amarcus Avatar
44 months ago
Announced in January and released in June anyone?
Score: 9 Votes (Like | Disagree)
Leon Ze Professional Avatar
44 months ago
I can hear Craig Federighi saying: Just look at how beautiful these goggles are. We just can't wait to see this sitting on your face.
Score: 9 Votes (Like | Disagree)
lostPod Avatar
44 months ago

prom videos will maybe look super amazing :D I can’t imagine and also other things like Grand Theft Auto 6.
Prom lol
Score: 8 Votes (Like | Disagree)