Amazon Hints at Extended-Reality Device as Apple Readies Mixed-Reality Headset

Amazon is seemingly working on an extended-reality (XR) device that could rival similar efforts from Apple, Meta, Google, and Samsung, according to several job listings.

apple ar headset concept 1Concept render of Apple's mixed-reality headset by Ian Zelbo, based on purported leaked information

According to a number of job listings spotted by protocol, Amazon has been looking to fill senior roles for computer vision scientists, designers, program managers, product managers, researchers, and technologists in the augmented-reality (AR) and virtual-reality (VR) space.

A listing for a Senior Technical Program Manager in New Products said that the hire "will develop an advanced XR research concept into a magical and useful new-to-world consumer product," suggesting that the company is looking to establish a new product category. The listing has since been edited to remove references to extended reality.

Another role describes Amazon's initiative related to "XR/AR devices," explaining that hires will be part of "a greenfield development effort" that will include "developing code for early prototypes through mass production." The company is also seeking UX designers to work on "the core system interface along with end-user applications spanning from multi-modal interfaces to 3D AR entertainment experiences," suggesting that applicants should be able to "think spatially, with 3D design experience in motion design, animation [and] AR/VR, games."

In March, the company reportedly launched a new "Futures Design" group headed by Kharis O'Connell, who previously worked for AR headset maker Meta View and Google, helping to design AR operating systems.

Amazon has not been at the forefront of rumors related to new AR and VR hardware, with companies such as Meta and Apple possessing much larger teams working on competitive future AR and VR products. Meta is heavily investing in AR and VR, to the extent that it is said to be causing workplace disruption, and Google is believed to have around 300 employees working on an AR headset that is rumored to use an array of sensors and cameras to project computer-generated content onto the real world.

After reports of Samsung significantly falling behind in the rush to bring AR and VR devices to market, partially due to its "obsession" with foldable smartphones, it is now said to be co-developing an AR device with Microsoft and DigiLens, with the product rumored to feature "hologram" technology and an Exynos chip.

While Apple's mixed-reality headset was widely believed to be scheduled to launch this year, a recent report from Bloomberg's Mark Gurman cast doubt on the chances of the device emerging in 2022 due to development problems, with 2023 now looking more likely. Nevertheless, Apple's headset project is said to be "approaching liftoff," with the device mirroring the development timeline of the Apple Watch in the period before its launch. Apple's work on the headset's operating system, realityOS, has been rumored since 2017, but the existence of the operating system was recently confirmed when references to it were found in App Store upload logs and Apple open-source code.

The headset is rumored to feature a lightweight design, two 4K micro-OLED displays, 15 optical modules, two main processors, Wi-Fi 6E connectivity, eye tracking, a see-through AR mode, object tracking, hand gesture controls, and more. The device's exact price point is as yet unclear, but some reports indicate that it could cost customers around $3,000.

Like Apple, Amazon has a history of filing for patents related to smart glasses, and the company has already launched Echo Frames, which offers an audio-only experience with the Alexa voice assistant.

Related Roundup: Apple Glasses
Tag: Amazon

Top Rated Comments

TheYayAreaLiving ? Avatar
10 weeks ago

News on this really cooled off. A few months ago there was a new report about this thing every single day. Lately it has been crickets. We know something like this would be a big WWDC topic so, if we're not hearing about it now, we probably won't for another year.
I have a feeling it's delayed till next year, now.

There is no way I'm paying $3000 for AR/VR. It is such a niche market.
Score: 10 Votes (Like | Disagree)
ratspg Avatar
10 weeks ago
I really don’t see the appeal of these devices. It’s like the goal is to remove people from physical interaction with one another and ditch all social cues. Just to say, oh look how convenient you can be with ALL of your friends and family while sitting at your own home! Wow so fun! So healthy for a society! …. Not. ?
Score: 8 Votes (Like | Disagree)
everlast3434 Avatar
10 weeks ago
All these VR things is just big tech forcing us into thinking we need it. I prefer the physical world, thanks!
Score: 6 Votes (Like | Disagree)
DocMultimedia Avatar
10 weeks ago

All these VR things is just big tech forcing us into thinking we need it. I prefer the physical world, thanks!
I also just don't understand this. Feels like tech telling us we need 3d TV all over again.

When they can make lightweight glasses that deal with my prescription eyeballs, the battery lasts two days or more, and the glasses actually show something useful..maybe then I'll consider paying 3k.
Score: 6 Votes (Like | Disagree)
citysnaps Avatar
10 weeks ago
It appears many here do not understand what augmented reality (AR) is about and how it can play a role assisting in many common everyday tasks.

Apple collaborating with Stanford University's VR/AR research lab since 2016 tells me when Apple's AR product (I'm betting on glasses, not goggles) is released there will be an outstanding suite of Apple AR applications. Hopefully, then people will get it.
Score: 5 Votes (Like | Disagree)
_Spinn_ Avatar
10 weeks ago
I see AR/VR taking off about as well as 3D TVs. I think there are good applications in certain business settings and gaming - but not for the general public.
Score: 3 Votes (Like | Disagree)

Related Stories

apple ar headset concept 2

Apple's 'realityOS' for Rumored AR/VR Headset Referenced in Source Code

Wednesday February 9, 2022 2:12 am PST by
New references to "realityOS," the AR/VR operating system that will run Apple's rumored mixed reality headset, have been found in App Store upload logs and Apple open source code this morning. Concept render based on purported leaked information by Ian Zelbo Apple is working on at least two AR projects that include an augmented reality headset set to be released in late 2022 or 2023, followed ...
apple ar headset concept 2

Apple's AR/VR Headset Nearing Completion as Board Gets Demo

Thursday May 19, 2022 9:52 am PDT by
Apple last week demonstrated its upcoming AR/VR headset to Apple board members, indicating that the device is in an advanced stage of development and could see a debut in the not too distant future, reports Bloomberg. Apple has also ramped up development of the software that runs on the headset, with that software expected to be called "RealityOS," or rOS for short. Render via designer Ian ...
apple ar headset concept 2

Apple CEO Tim Cook Hints at AR/VR Headset: 'Stay Tuned and You'll See What We Have to Offer'

Wednesday June 22, 2022 6:34 pm PDT by
CEO Tim Cook this week did an interview with China Daily, where he once again commented on on the future of augmented reality and hinted at Apple's work on an AR/VR headset. Render via designer Ian Zelbo Cook said that Apple is excited about the opportunities available with augmented reality, which is not too far off from prior comments that he's made, but he went on to say that people should ...
facebook meta

Meta Halts Development of In-House AR and VR Operating System as Launch of Apple Headset Approaches

Wednesday January 5, 2022 10:04 am PST by
Meta has stopped developing its scratch-built operating system for augmented-reality (AR) and virtual-reality (VR) devices, according to The Information. In a paywalled report published earlier today, The Information claims that Meta stopped the development of its operating system designed for Oculus virtual-reality devices and the company's upcoming augmented-reality glasses in November...
ipad augmented reality

Apple Looking to Create an 'Entirely New Application Paradigm' for AR and VR

Wednesday December 8, 2021 1:33 am PST by
Apple is looking to create an "entirely new application paradigm" for augmented and virtual reality according to a new job listing, highlighting the company's growing ambitions in the AR and VR space as it ramps up the development of its next-generation products. The job posting initially shared by Hayden Lee, an AR/VR software engineering manager at Apple, describes Apple as looking for an ...
google logo

Google Begins AR Headset Development to Compete With Apple and Meta

Friday January 21, 2022 2:25 am PST by
Google has internally kickstarted the development of an augmented reality headset that will "blend computer graphics with a video feed of the real world" to deliver an immersive AR experience, with a launch tentatively set for 2024, according to a report from The Verge. The report describes the headset, codenamed Project Iris, as a "tightly kept secret" at Google with around 300 employees...
apple ar headset concept 2

Video: Would You Pay $2000+ for Apple's AR/VR Headset?

Friday February 11, 2022 12:35 pm PST by
Apple hasn't come out with a new product category since the 2018 launch of the HomePod, and there hasn't been a new wearable since the 2015 debut of the Apple Watch. That's set to change in the not too distant future, as Apple's AR/VR headset is nearing completion and will likely see a launch in 2023. Subscribe to the MacRumors YouTube channel for more videos. Rumors about the first head worn ...
apple ar headset concept 2

Apple Reportedly Completes Production Tests for AR/VR Headset

Monday February 21, 2022 7:49 am PST by
Apple has completed key production tests for its long-rumored augmented reality (AR) and virtual reality (VR) headset, according to DigiTimes. Concept render based on purported leaked information by Ian Zelbo Citing information from the headset's component suppliers, the device has reportedly completed second-phase engineering validation tests (EVT 2) to ensure that prototype units meet...

Popular Stories

maxresdefault

M2 13-Inch MacBook Pro With 256GB SSD Appears Slower Than Equivalent M1 in Real-World Speed Tests

Monday June 27, 2022 1:57 pm PDT by
Benchmark testing has indicated that the 256GB variant of the 13-inch MacBook Pro with M2 chip offers slower SSD performance than its M1 equivalent, and now real-world stress testing by YouTuber Max Yuryev of Max Tech suggests that the 256GB SSD in the 13-inch MacBook Pro is also underperforming in day-to day-usage. The M2 MacBook Pro with 256GB SSD and 8GB RAM was slower than the M1 MacBook ...
original iphone 2007

15 Years Ago Today, the iPhone Went On Sale

Wednesday June 29, 2022 4:43 am PDT by
Fifteen years ago to this day, the iPhone, the revolutionary device presented to the world by the late Steve Jobs, officially went on sale. The first iPhone was announced by Steve Jobs on January 9, 2007, and went on sale on June 29, 2007. "An iPod, a phone, an internet mobile communicator... these are not three separate devices," Jobs famously said. "Today, Apple is going to reinvent the...
macbook air m2

Exclusive: Apple Plans to Launch MacBook Air With M2 Chip on July 15

Wednesday June 29, 2022 5:23 pm PDT by
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...
maxresdefault

Video Comparison: M2 MacBook Pro vs. M1 MacBook Pro

Tuesday June 28, 2022 2:45 pm PDT by
Apple last week launched an updated version of the 13-inch MacBook Pro, and it is the first Mac that is equipped with an updated M2 chip. As it's using a brand new chip, we thought we'd pick up the M2 MacBook Pro and compare it to the prior-generation M1 MacBook Pro to see just what's new. Subscribe to the MacRumors YouTube channel for more videos. For the video comparison, we're using the...
iPhone 11 Pro vs iPhone 14 Pro

iPhone 11 Pro vs. 14 Pro: New Features to Expect if You've Waited to Upgrade

Monday June 27, 2022 11:22 am PDT by
With many customers choosing to upgrade their iPhone every two or three years nowadays, there are lots of iPhone 11 Pro users who might be interested in upgrading to the iPhone 14 Pro later this year. Those people are in for a treat, as three years of iPhone generations equals a long list of new features and changes to look forward to. Below, we've put together a list of new features and...
iPhone vs Galaxy Larger

Apple Executive Says Samsung Copied the iPhone and Simply 'Put a Bigger Screen Around It'

Tuesday June 28, 2022 8:59 am PDT by
The Wall Street Journal's Joanna Stern today shared a new documentary about the evolution of the iPhone ahead of the 15th anniversary of the device launching on June 29, 2007. The documentary includes an interview with Apple's marketing chief Greg Joswiak, iPhone co-creator Tony Fadell, and a family of iPhone users. One segment of the interview reflects on Android smartphones gaining larger...
M2 Pro and Max Feature

Apple's Upcoming M2 Pro Chip for High-End MacBook Pro and Mac Mini Will Reportedly Be 3nm

Monday June 27, 2022 7:31 am PDT by
TSMC will manufacture Apple's upcoming "M2 Pro" and "M3" chips based on its 3nm process, according to Taiwanese industry publication DigiTimes. "Apple reportedly has booked TSMC capacity for its upcoming 3nm M3 and M2 Pro processors," said DigiTimes, in a report focused on competition between chipmakers like TSMC and Samsung to secure 3nm chip orders. As expected, the report said TSMC will...
Apple 5G Modem Feature Triad

Kuo: Apple's Work on 5G Modem Chip 'Failed,' Qualcomm to Remain Supplier for 2023 iPhones

Tuesday June 28, 2022 9:06 am PDT by
For the last several years, Apple has been working to develop its own 5G modem chip so that it won't need to rely on Qualcomm as a supplier, but according to Apple analyst Ming-Chi Kuo, Apple's efforts "may have failed." Kuo says that his "latest survey" suggests that development on the chip has stalled, which means Qualcomm would remain the exclusive supplier for 5G chips for the 2023...