In addition to cutting dozens of Vision Pro employees who worked on features like immersive video and gaming, Apple is laying off people who worked on Siri and AI, reports Bloomberg.
Apple is "largely shutting down" the Vision Pro team focused on gaming, and it is paring down the team that makes immersive video content. Approximately 100 employees who were part of the Vision Products Group have been laid off, with Apple also cutting 100 people from its Siri and software groups.
Vision Pro employees were told Apple is realigning its priorities based on how customers are using the device, suggesting immersive video has not worked out. Bloomberg says the immersive videos Apple produces can cost millions of dollars to film, and it has not been cost-effective because so few people actively use the device. Apple plans to make a smaller number of videos in-house and rely on third-party 3D content.
On the Siri team, Apple is creating new positions for the shift to Siri AI and prioritizing work on AI features.
The company told Bloomberg that it is overhauling some of its teams to "evolve" its business and deliver a better experience for customers. Affected employees will be able to apply for other positions at Apple.
While we will create new roles as part of this change, it will also impact a limited number of existing roles. We are grateful to these team members for their contributions, and we are committed to supporting them throughout their transition, including opportunities to apply for other roles at Apple.
Despite the cuts to the Vision Products Group, employees were told that the Vision Pro and visionOS operating system are not being eliminated. Apple continues to work on AI smart glasses expected in 2027, but that device will not support 3D gaming or video.
