Phil Schiller Reflects on iPod, Timeless Design, Electric Cars, and More in Interview With Lamborghini
Lamborghini is celebrating the 50th anniversary of the Countach sports car with a new video series involving inspirational personalities, and the latest videos shared today feature Apple's former marketing chief Phil Schiller.
Schiller, who is now an Apple Fellow, said innovative products that stand the test of time have both great design and solve a problem.
"At Apple, we like to exist at the intersection of technology and the liberal arts, and I think that's a wonderful place to be," said Schiller. "It's not just enough to make something — you have to make it in a way that has meaning in people's lives."
In a companion Q&A video on Lamborghini's website, Schiller said the iPod is the project he is the most proud of. When asked if he prefers gas or electric vehicles, Schiller said that while he would always say combustion engines, he is "getting ready for electric" and he is excited to see what companies like Lamborghini can deliver in the space. Lamborghini recently announced plans to release its
first fully-electric vehicle after 2025, and Apple has for years been rumored to be
planning its own electric vehicle.
As an Apple Fellow, Schiller is responsible for leading the App Store and Apple Events, after helping guide Apple's products and marketing for 30 years.
(Thanks, Benjamin Cartwright!)
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Top Rated Comments
You wouldn't consider using a hydrogen fuel cell to power your phone or laptop. You wouldn't use a gas generator to power your TV. So why do you think it's a good idea for your car to be powered that way (it's not. Oil companies today are the same as cigarette companies from decades past. They have nothing left other than to lie and distort, telling you that you shouldn't or can't switch.)
https://www.forbes.com/sites/enriquedans/2018/08/19/myths-and-shibboleths-about-electric-vehicles-the-long-tailpipe-theory/?sh=6c3fcabf7f26
So I wonder, from where will you and all other people pull all the electricity, that is needed for the eletric cars for the masses?