Apple's Flagship Tower Theatre Store Opening in Los Angeles on June 24

Apple has been working on an Apple Store at the iconic Tower Theatre in Los Angeles for years now, and the new location is set to open later this month on June 24.

apple tower theatre
Apple Tower Theatre is the first retail store in downtown Los Angeles, and it's located in L.A.'s historic Broadway Theater District. This location was the city's retail hub for the first half of the twentieth century, and is now home to a dozen theater locations.

From the beginning, Apple has envisioned the Tower Theatre store as one of the world's most prominent Apple retail locations, and Apple has been overhauling the interior of the building to turn it into retail space and an active community area. Apple shared a rendering of what Tower Theatre might look like back in 2018.

appletowertheatrerenovation
The redesign preserves the ornate Renaissance Revival style of the interior of the theater, which was originally built to mimic the Paris Opera House with French, Spanish, Moorish, and Italian elements.

As with all retail locations, Tower Theatre will host free Today at Apple Sessions, and the location features a Forum and a Video Wall to facilitate interaction, according to 9to5Mac's Michael Steeber.

Prior to Apple's restoration of the location, Tower Theatre was in disrepair, which is why it took Apple so long to refurbish it. Apple used original Tower Theatre blueprints and photographs to restore original theater elements like murals, decorations, and the leaded-glass window over the entrance.

Apple has taken on other major restoration projects and those locations have become major flagships with some of the most memorable and iconic store designs. These include Covent Garden, the Opéra store in Paris, Apple Kurfürstendamm in Berlin, Apple Amsterdam built in the famous Hirsch building, Apple's Grand Central store in New York, and the Carnegie Library store in Washington, D.C.

Top Rated Comments

citysnaps Avatar
39 months ago
Nice to see Apple spending the $ to preserve and restore historic buildings in disrepair, such as this one which was abandoned.
Score: 11 Votes (Like | Disagree)
Eduardo Paz Avatar
39 months ago
It’s near my boyfriend’s apartment.

[Click to view video attachment]

Attachment Image

Attachment Image

Attachment Image
Score: 9 Votes (Like | Disagree)
mrr Avatar
39 months ago
Downtown Los Angeles on Broadway is awesome. So many great historic movie theaters, Grand Central market, the Bradbury Building, and now Apple in the restored Tower Theatre. I will be there on opening day!
Score: 6 Votes (Like | Disagree)
cmaier Avatar
39 months ago
Looking forward to driving down there in the next couple of months, and maybe taking in Disneyland again to celebrate the end of the pandemic.
Score: 5 Votes (Like | Disagree)
citysnaps Avatar
39 months ago

Looking forward to driving down there in the next couple of months, and maybe taking in Disneyland again to celebrate the end of the pandemic.
If you have a chance while you're in downtown LA and haven't seen it yet, check out Frank Gehry's Disney Concert Hall - an amazing space and design, inside and out.
Score: 4 Votes (Like | Disagree)
jjjlevin Avatar
39 months ago
loooking forward to a visit soon
Score: 4 Votes (Like | Disagree)

Popular Stories

iphone se 4 modified flag edges

When to Expect the Next iPhone SE to Launch

Friday May 17, 2024 2:03 pm PDT by
It has been over two years since Apple released the third-generation iPhone SE, and rumors continue to surface about a new model. The latest word comes from The Information, which today reported that Apple plans to release a new iPhone SE with a design similar to the standard iPhone 14 in the spring of 2025. If this rumor is accurate, the iPhone SE would finally gain Face ID and a notch...
iOS 17

iOS 17.5 Bug May Also Resurface Deleted Photos on Wiped, Sold Devices [Updated]

Friday May 17, 2024 12:24 pm PDT by
A bug in iOS 17.5 is apparently causing photos that have been deleted to reappear, and the issue seems to impact even iPhones and iPads that have been erased and sold off to other people. A Reddit user wiped an iPad following Apple's guidelines in September of 2023 before selling it off to a friend. That friend updated the iPad to iPadOS 17.5 this week, and began seeing the Reddit user's old ...
iphone se 4 modified flag edges

iPhone SE 4 With Face ID Said to Be Priced Below $500

Monday May 20, 2024 3:43 am PDT by
Apple is targeting a sub-$500 starting price for its upcoming fourth-generation iPhone SE model despite a raft of rumored upgrades coming to the more affordable device. According to leaker Revegnus on X, the U.S. launch price of the fourth-generation iPhone SE will either remain at the same $429 starting price as the current model, or will see an increase of around 10%. Either way, Apple's...
iOS 17

Apple Releases iOS 17.5.1 With Fix for Reappearing Photos Bug

Monday May 20, 2024 10:11 am PDT by
Apple today released iOS 17.5.1 and iPadOS 17.5.1, minor updates to the iOS 17 and iPadOS 17 operating system updates that came out last September. The 17.5.1 updates come a week after the launch of iOS 17.5 and iPadOS 17.5. iOS 17.5.1 and iPadOS 17.5.1 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's...
iPhone 16 Camera Lozenge 2 Perspective

iPhone 16 Lineup Rumored to Come in These Two New Colors

Sunday May 19, 2024 11:08 am PDT by
Apple analyst Ming-Chi Kuo today outlined his expectations for the iPhone 16 lineup's color options, revealing that two new colors should replace two of the existing shades. Kuo outlined his expectations in a post on X (formerly Twitter) earlier today. He believes that the iPhone 16 Pro and iPhone 16 Pro Max will be available in black, white or silver, gray or "Natural Titanium," and rose....
oled m4 ipad pro grainy display reports

OLED iPad Pro Users Report 'Grainy' Displays, But It May Not Be a Defect

Friday May 17, 2024 5:57 am PDT by
Some new M4 iPad Pro models are exhibiting a visible static grain pattern across the OLED display, according to several user reports on Reddit (1, 2, 3) and the MacRumors Forums. Image credit: MacRumors user bk215 Users who see the grain generally report that it is most noticeable in dark environments with the display set at a low to medium brightness while viewing content with gray or muted...
microsoft surface pro qualcomm

Microsoft Says New Surface Pro is Faster Than 15" M3 MacBook Air

Monday May 20, 2024 3:19 pm PDT by
Microsoft is going all in on AI, today introducing a series of Copilot+ PCs that have AI-focused hardware. The new Surface Pro is one of the first Copilot+ PCs, equipped with Qualcomm's Arm-based Snapdragon X Elite processor. Microsoft is already pitting the Surface Pro against Apple's M3 MacBook Air, and in marketing materials, claims that the Surface Pro has superior processing power and...