iPhone 12 Series Still Strong Despite Weaker Demand, Says JP Morgan Analyst

Quarterly shipments of Apple's iPhone 12 series continue to enjoy a year-on-year increase, despite weakening demand for the devices, according to JP Morgan analyst Samik Chatterjee (via AppleInsider).

iPhone 12 Layout Feature
In an investor note from the analyst, Chatterjee decreased his 2021 iPhone shipment expectations from 236 million units to 230 million units, but noted that this number was still equivalent to a 13% overall increase in volume shipments for Apple compared to 2020.

Chatterjee's revised expectations are based on a significant cut in ‌iPhone 12‌ Pro shipments and weaker-than-expected demand for the iPhone 12 mini, both of which make the bank "take note of a weaker demand environment." Chatterjee continues to believe that Apple will discontinue ‌iPhone 12 mini‌ production in the second quarter this year.

A report at the start of the year suggested Apple's ‌‌iPhone 12 mini‌‌, which is the smallest ‌‌iPhone‌‌ that has been released since the 2016 iPhone SE, has not been selling as well as Apple hoped, making up just 6% of ‌iPhone 12‌ sales in the U.S. in October and November. A later report claimed that the ‌‌iPhone 12 mini‌‌ accounted for only 5% of all ‌‌iPhone 12‌‌ sales in the U.S. in the first half of January.

The JP Morgan analyst puts the slowing demand for the ‌iPhone 12‌ series as a whole down to weaker consumer spending in China and a normalization of demand trends following the initial excitement surrounding Apple's adoption of 5G connectivity in the ‌iPhone 12‌ series.

Chatterjee revised his shipment estimate to 52 million units for the March quarter, a 3 million decrease compared to his original expectations. For the June quarter, the analyst revised the number to 42 million units from 36 million units.

"However, at this time we do not see any reason to change our 2H21 volume forecast," said Chatterjee, noting that the supply chain is sticking with its 80 to 90 million build estimate for the first half of this year.

Related Roundup: iPhone 12
Related Forum: iPhone

Top Rated Comments

ian87w Avatar
18 months ago
Meh, typical Apple cycle. Sales will keep slowing down until the next iPhone is released. Getting tired of analysts proclaiming the obvious.
Score: 10 Votes (Like | Disagree)
Relentless Power Avatar
18 months ago
This same re-hashed article rolls out almost every single year at this time, we’re six months into the halfway point from the iPhone 12 launch, which always has a drag in sales. But, I also suspect the unstable economy might have an affect on iPhone sales, which consumers probably won’t upgrade unless absolutely necessary.
Score: 3 Votes (Like | Disagree)
Romeo_Nightfall Avatar
18 months ago
still STRONG
Score: 2 Votes (Like | Disagree)
DeepIn2U Avatar
18 months ago

This same re-hashed article rolls out almost every single year at this time, we’re six months into the halfway point from the iPhone 12 launch, which always has a drag in sales. But, I also suspect the unstable economy might have an affect on iPhone sales, which consumers probably won’t upgrade unless absolutely necessary.
This isn't size months ... we're about to start the 4.5mth (mid-October 2020 launch).
Score: 2 Votes (Like | Disagree)
ikramerica Avatar
18 months ago
We did our part. My wife loves her valentines day 12 as a replacement for her old 6+. Granted it’s much much faster, but it’s also lighter and smaller for roughly the same screen width, higher dpi and much better main camera. She says she doesn’t miss touch ID, but I still would miss it.
Score: 1 Votes (Like | Disagree)
7493920 Avatar
18 months ago
No way iPhone mini gets discontinued during second quarter. Maybe they decide to not continue to produce it at a lower price after the next generation iPhone gets introduced.
Score: 1 Votes (Like | Disagree)

Related Stories

Global Top 6 Smartwatch OEMs Q3 2021

Samsung Narrowing Gap With Apple Watch as Apple's Shipments Fall

Monday November 22, 2021 7:33 am PST by
While Apple maintained its dominant share of smartwatch shipments in the third quarter of 2021, the company's shipments fell as Samsung made significant gains, according to Counterpoint Research. Global smartwatch shipments in the third quarter of this year increased by 16 percent overall compared to the same time in 2020, but Apple Watch shipments declined by 10 percent. The drop may be...
iphone 12 mini front

Apple Kills iPhone 12 Mini Production Due to Poor Sales

Wednesday June 30, 2021 3:21 am PDT by
Apple has reportedly ended production of the iPhone 12 mini after months of lackluster sales, according to Taiwanese research firm TrendForce. Following widespread reports that the iPhone 12 mini has suffered from poor sales relative to other iPhone 12 models since its launch last year, TrendForce claims that Apple has now ceased production of the device. The iPhone 12 mini is said to have...
iPhone 13 Feature Blue

Strong iPhone 13 Demand Sees Taiwan Suppliers Prioritize Apple Over Rivals

Wednesday September 29, 2021 4:21 am PDT by
Strong iPhone 13 demand in Taiwan and China has led Taiwanese component suppliers to prioritize production lines for Apple over rival Samsung and many Chinese mobile vendors, according to a new DigiTimes report. Taiwan-based makers of VCMs (voice coil motors), wire winding and other components of smartphone-use lens modules are giving priority to production for Apple, amid strong pre-sales of...
chinafoxconn

Foxconn Offers Big Bonuses to Recruit Workers Ahead of Lunar New Year Holiday

Tuesday January 18, 2022 2:41 am PST by
Apple's largest manufacturing partner Foxconn is again offering bumper signing bonuses to new and former workers in an effort to boost recruitment at its Zhengzhou campus, one of its main iPhone factories in China, according to the South China Morning Post. The report claims Foxconn is giving returning workers a signing bonus of 9,500 yuan ($1,470), in addition to a monthly income of 6,865...
What to Expect Apple 2022

Apple Building Momentum for 2022 Releases as Supply Chain Recovers

Monday January 10, 2022 8:40 am PST by
Apple's supply chain is finally recovering from shortages as it prepares for a slate of new product launches in 2022, DigiTimes reports. In a paywalled report, DigiTimes claims that Apple's supply chain partners are expected to "remain in high gear" through February 2022 as demand for the latest iPhone, iPad, and MacBook Pro models remain strong. Apple faced severe component shortages and...
iphone 13 pro max display bleen

Apple Reportedly Increasing iPhone Shipments by 30% in First Half of 2022

Tuesday December 7, 2021 1:35 am PST by
Apple is reportedly increasing iPhone shipments by 30% for the first half of next year with the larger goal of exceeding 300 million iPhone shipments in 2022, according to a new report from DigiTimes Taiwan. The report, citing persons familiar with the matter, said that Apple is hoping to challenge its target of shipping 300 million iPhones in 2022. Shipments for the first half of the year...
purple iphone 12 and 12 mini

iPhone 12 Mini Production Reportedly Ended Earlier Than Expected Due to Relatively Low Sales

Monday June 21, 2021 7:07 am PDT by
Following widespread reports that the iPhone 12 mini has experienced poor sales performance, at least relative to other iPhone 12 models, Taiwanese research firm TrendForce today claimed that production of the device has already ended. According to TrendForce, the iPhone 12 mini "reached End-of-Life ahead of time" during the second quarter of 2021, suggesting that Apple will focus on selling ...
iPhone SE 3 stacked

5G iPhone SE Shipments Expected to Reach Up to 30 Million Units This Year

Thursday March 17, 2022 3:57 am PDT by
Apple's new third-generation iPhone SE with 5G connectivity is set to go on general sale on Friday, and Taiwan-based analysts have today shared their shipment expectations for the device over the coming year. Apple's new iPhone SE shipments are expected to reach 30 million units in 2022, according to estimates by DigiTimes research analysts Sean Lin and Luke Lin. That's at the top-end of the ...

Popular Stories

top stories 2jul2022

Top Stories: M2 MacBook Air Release Date, New HomePod Rumor, and More

Saturday July 2, 2022 6:00 am PDT by
The M2 MacBook Pro has started making its way into customers' hands and we're learning more about how it performs in a variety of situations, but all eyes are really on the upcoming M2 MacBook Air which has seen a complete redesign and should be arriving in a couple of weeks. Other top stories this week included a host of product rumors including additional M2 and even M3 Macs, an updated...
Mac Studio IO

Apple Begins Selling Refurbished Mac Studio Models

Thursday June 30, 2022 7:42 pm PDT by
Apple today began selling refurbished Mac Studio models for the first time in the United States, Canada, and select European countries, such as Belgium, Germany, Ireland, Spain, Switzerland, the Netherlands, and the United Kingdom. In the United States, two refurbished Mac Studio configurations are currently available, including one with the M1 Max chip (10-core CPU and 24-core GPU) for...
airpods pro 2 1

AirPods Pro 2 No Longer Expected to Feature Built-In Heart Rate or Body Temperature Sensor

Sunday July 3, 2022 8:07 pm PDT by
While past rumors have indicated the upcoming second-generation AirPods Pro will feature a built-in heart rate and body temperature sensor, Bloomberg's Mark Gurman has cast doubt on those rumors turning out to be true, saying instead such a feature is unlikely to come anytime soon. "Over the past few months, there have been rumors about this year's model gaining the ability to determine a...
Apple Watch 8 Unreleased Feature Thumb

Apple Watch Series 8 Model Rumored to Feature 5% Larger Display

Monday July 4, 2022 5:50 am PDT by
Apple is working on an Apple Watch Series 8 model with a larger display, according to DSCC's Ross Young and Haitong International Securities's Jeff Pu. In October last year, Young suggested that the Apple Watch Series 8 could come in three display sizes. Now, responding to a query about the rumor on Twitter, Young claims that the additional display size joining the Apple Watch lineup will be ...
macbook air m2

Exclusive: Apple Plans to Launch MacBook Air With M2 Chip on July 15

Wednesday June 29, 2022 5:23 pm PDT by
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...