New Apple Services Could Include 'Podcasts+,' 'Stocks+,' and 'Mail+,' Analysts Predict

A range of new Apple services could include "Podcasts+," "Stocks+," and "Mail+," according to a new report by Loup Ventures analysts.

apple new services

Apple's subscription service products are increasingly important to its business model and is now almost the size of a Fortune 50 company by revenue, growing by 16 percent in 2020 to $53.7 billion. Loup Ventures highlights that Spotify accumulated 144 million paid subscribers over a period of 14 years, while Apple Music accumulated 85 million paid subscribers in just five years. "This illustrates the power of services built on top of default apps," the report says.

Loup Ventures claims that there is room for a number of additions to Apple's successful services segment. New subscriptions could be "hiding in plain sight," being built upon existing apps, and in turn aid the continued growth and adoption of Apple's products and services.

Podcasts+ would form a tier in the existing Podcasts app, offering a selection of exclusive premium shows. Spotify has moved aggressively into podcasts, acquiring the exclusive rights to popular shows and removing them from other services. Podcasts+ would enable Apple to claw back space within the field. Apple has been repeatedly rumored to be moving into exclusive podcasts, even holding talks to acquire podcast network Wondery before it was bought by Amazon.

According to the report, Podcasts+ is expected to be bundled as a part of Apple One as well as ‌Apple Music‌, with no added charge for existing paid subscribers. Podcasts+ would also help to "drive incremental interest" in ‌Apple Music‌ and ‌Apple One‌ as a result, "generating high-margin, recurring revenue."

Stocks+ could build upon Apple's move into personal finance with Apple Card, offering financial services such as investment accounts. Apple could "replicate its success with ‌Apple Card‌ and offer low-fee, private, secure, simple brokerage accounts," and present integrated information on cost basis, market value, gain, and loss. In addition, Apple could offer trading services similar to Robinhood and robo-advisory services like Wealthfront.

Furthermore, Mail+ could be the first Apple service related to personal productivity. Taking cues from existing services such as Invisible and Calendly, Mail+ could offer advanced inbox management, automation, and scheduling.

The report also tentatively outlines two additional services titled "Maps+" and "Health+," but provides much less information about what forms they could take. Maps+ could present advanced suggestions for destinations based on a desired outcome and be heavily integrated into the rumored Apple Car. Health+ could leverage the data Apple currently gathers via its Health app and present an offering that moves into digital healthcare and telemedicine.

Key to any new Apple services, the report explains, is a high level of integration. Apple Fitness+ serves as a case study of how an Apple service can move into a new space and offer a product that competitors are unable to match due to deep integration with existing products and services, such as the Apple Watch, Activity rings, and ‌Apple Music‌.

Loup Ventures believes that new Apple services will capture value in new ways and drive the company toward a three-trillion dollar market cap. The firm has also speculated in the past that Apple will launch a combined hardware and software subscription.

Top Rated Comments

vipergts2207 Avatar
14 weeks ago
This sounds awful. Part of makes Apple great is that they have great apps already installed on the iPhone that see continued improvement. I understand some apps as services, like music and games. Those required content creators for you to consume said content. Making future mail or maps improvements into a premium subscription? That's when Apple jumps the shark. No thanks, not going to be nickled and dimed by the 37 millionth subscription service.
Score: 47 Votes (Like | Disagree)
Vanilla35 Avatar
14 weeks ago
Looking to attach a file to your email? I’m sorry, that’s a Mail+ feature now.
Score: 26 Votes (Like | Disagree)
tkaravou Avatar
14 weeks ago
That's some arm-chair journalism right there. He literally added a + next to apple's main apps, tried to figure out what that might mean, gave up on some, and called it a day.
Score: 26 Votes (Like | Disagree)
F4C4 Avatar
14 weeks ago
Anyone would like to join me and create "Subscription - (Minus)" ?

Our app will automatically identify, unsubscribe and delete everything from your life.

Join Subscription - for $2.99 a month
Score: 23 Votes (Like | Disagree)
idmean Avatar
14 weeks ago
If Mail+ is email with custom domains... take my money, Apple!
Score: 15 Votes (Like | Disagree)
mnsportsgeek Avatar
14 weeks ago
This sounds like a whole lot of conjecture. The only thing that makes sense in the short term is Podcast exclusivity.
Score: 9 Votes (Like | Disagree)

Top Stories

flat imac 3d 3 teal

Reliable Leaker Hints Redesigned Colorful iMac to Debut at 'Spring Loaded' Event

Saturday April 17, 2021 4:43 am PDT by
Reliable leaker known as l0vetodream has hinted that Apple may debut its rumored redesigned and colorful iMac at its "Spring Loaded" event on Tuesday, April 20. In a tweet, the leaker posted an image of Apple's logo used for marketing the upcoming event and an image of the retro rainbow Apple logo alongside the colorful lineup of G3 iMacs. Apple leaker Jon Prosser previously reported that...
third gen Apple pencil leaked video

Video of Alleged Third-Generation Apple Pencil Leaks Ahead of Apple Event

Friday April 16, 2021 6:13 am PDT by
A video purporting to be of the third-generation Apple Pencil has today been shared online, showing a glossy finish that mirrors previous leaks. New ✏️ ready to 🚢 #AppleEvent @TommyBo50387266 pic.twitter.com/s4RCDwDi5M— 漢尼斯·拉斯納 🇨🇳 (@ileakeer) April 16, 2021 The brief video from Twitter account @ileakeer, spotted by 9to5Mac, shows an Apple Pencil with a glossy finish much like the...
important battery message iphone 11

Some iPhone 11 Users Seeing Increased Battery Health Percentages After iOS 14.5 Recalibration Process

Friday April 16, 2021 6:32 am PDT by
In the sixth beta of iOS 14.5, Apple introduced a recalibration process for the battery health reporting system on the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max to address inaccurate battery health estimates for some users. Apple said this process might take a few weeks to be completed, and now that two weeks have passed since the sixth beta of iOS 14.5 was released, some users are...
apple event particularly innovative article

Gurman: Apple's 'Spring Loaded' Event Won't Feature Anything 'Particularly Innovative'

Thursday April 15, 2021 1:30 am PDT by
Bloomberg's highly-respected Mark Gurman says that he expects nothing "particularly innovative" or "extraordinary" to launch at Apple's "Spring Loaded" event next week, Tuesday, April 20. Gurman made the remarks during an interview for Bloomberg Technology, in which he reaffirmed that Apple will launch a new 11-inch and 12.9-inch iPad Pro, with the higher-end model featuring a brand new...
Top Stories 57 Feature

Top Stories: Apple Event Next Tuesday, Mini-LED iPad Pro, iPhone Rumors

Saturday April 17, 2021 6:00 am PDT by
It feels like we've been waiting forever for new Apple products, but the wait is almost over as Apple has announced a media event for next Tuesday, so make sure to tune into MacRumors for full coverage of everything Apple announces. While that was the big news this week, we also got some new details on Apple's iPhone plans for 2022 and 2023 courtesy of analyst Ming-Chi Kuo, and we also saw...
apple event spring loaded

Apple's 'Spring Loaded' Event Officially Announced for Tuesday, April 20

Tuesday April 13, 2021 9:04 am PDT by
Following an overnight leak by Siri, Apple today officially announced that it will be holding a special "Spring Loaded" event on Tuesday, April 20 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with all of Apple's 2020 events, the April 2021 event will be a digital-only gathering with no members of the media invited to attend in...
maxresdefault

Hands-On With Anker's MagSafe-Compatible Battery Pack

Thursday April 15, 2021 9:39 am PDT by
Anker, a company known for its range of accessories designed for Apple products, recently came out with one of the first MagSafe-compatible battery packs, so we thought we'd check it out to see how it compares to a standard battery pack. Subscribe to the MacRumors YouTube channel for more videos. Design wise, Anker's power bank looks like a typical battery pack, but it has magnets built in...
iphone 13 pro max cads eap

iPhone 13 Series CAD Leaks Reveal Larger Camera Dimensions

Friday April 16, 2021 1:53 am PDT by
Information and alleged CADs of the upcoming iPhone 13 series, shared in a video from EverythingApplePro, indicates that Apple plans to make this year's iPhone camera module significantly bigger, likely to make way for larger sensors and sensor-shift stabilization. According to the CADs shared in the video, the iPhone 13 mini, Pro, and Pro Max camera module will all be a "perfect square."...
jaguar car homekit

User Adds Car to HomeKit for In-App Controls and Automations, Showing Future Potential

Thursday April 15, 2021 6:17 am PDT by
Blogger Siobhán Ellis has successfully integrated their electric car into their Apple HomeKit setup, adding in-app toggles for door locking, climate control, and more. The setup, which is outlined in detail on the blog Practical HomeKit, allows multiple elements of a Jaguar I-Pace electric vehicle to be monitored, controlled, and automated using the Home app. Using a HomeBridge plugin for ...
siir apple event april 20

Siri Reveals Apple Event Planned for Tuesday, April 20

Tuesday April 13, 2021 12:04 am PDT by
Siri has apparently prematurely revealed that Apple plans to hold an event on Tuesday, April 20, where the company is expected to reveal brand new iPad Pro models and possibly its long-awaited AirTags trackers. Subscribe to the MacRumors YouTube channel for more videos. Upon being asked "When is the next Apple Event," Siri is currently responding with, "The special event is on Tuesday, April...