Apple Held Acquisition Talks With Podcast Network Wondery

Apple has held talks with podcast network Wondery about a potential acquisition, reports Bloomberg. Wondery is responsible for popular podcasts that include "Dirty John" and "Dr. Death," among others.

Apple Podcast Alternate
Wondery is looking for $300 to $400 million and has also held talks with Sony Music Entertainment and other companies, though Spotify is said to be "out of the running." At that price point, Bloomberg says that it would mark one of the largest deals in the podcasting market.

A deal is expected to be established in the coming months, but it's not yet clear if Apple will go through with the purchase as things are still in the discussion stage. Wondery has a monthly audience of more than eight million people, which would be a major score for Apple as it aims to ramp up its podcasting efforts.

A Wondery purchase would provide Apple with a library of original content along with a source for ideas that could eventually be turned into television shows. Wondery is already working on TV shows based on podcasts, including a WeWork series that's going to premiere on Apple TV+.

Rumors this year have suggested Apple is looking to buy exclusive original podcasts to better compete with Spotify's podcast offerings. Apple has specifically been seeking podcasts that could eventually be adapted into future TV+ content, and it plans to create podcasts that will augment its TV shows.

Apple competitor Spotify has been focusing heavily on podcasts and has purchased Gimlet Media, known for podcasts like "Reply All" and "Homecoming." Apple has long been a leader in the podcasting sphere thanks to the Podcasts app, which it has been improving in recent years, but Spotify has been making inroads in podcasting.

Apple has already purchased a couple of podcasting companies. In 2017, it bought Pop Up Archive to improve search, and in early 2020, it bought podcasting service Scout FM, designed to turn podcast shows into radio-style stations.

Top Rated Comments

xxray Avatar
23 months ago
Is this the one time that competition isn’t good for the consumer? Podcasts were supposed to be free, cross-platform, easily accessible. Now, I’m going to have to keep switching apps depending on which app the podcast is located due to Apple and Spotify competing for ownership.

Sigh, I wish Spotify never started this.
Score: 6 Votes (Like | Disagree)
alayal Avatar
23 months ago
I think Apple can do this because of the big pockets but the main focus should be on hardware, software and R&D which is are their core values.
It really bugs me they quit the Airport lineup while they expend billions in media content.
Score: 2 Votes (Like | Disagree)
mattriff Avatar
23 months ago
Wondery makes great true-crime podcasts. I actually pay for Wondery+ to support them. I'd much rather see them with Apple than Spotify or SiriusXM (who has also been buying stuff up). I fear the Netflix-ization of podcasting, but models where you can listen for free with ads or as part of a subscription without aren't bad.
Score: 1 Votes (Like | Disagree)
q64ceo Avatar
23 months ago
Please, no. Wondery has excellent podcasts. I don't want to see them having to edit their future content to make it more Apple corporate friendly.
Score: 1 Votes (Like | Disagree)
Apple_Robert Avatar
23 months ago

I used to listen to the Business Wars podcast by Wondery. Each set of 4-5 episodes would focus on the history/dynamic of two competing companies in any given space. Marvel vs. DC, Nike vs. Adidas, Apple vs. Microsoft, McDonald's vs. Burger King, etc.

I really appreciated the more produced and polished format over podcasting's usual 2-5 dudes talking. I LOVE when podcasting does something different than that. More radio dramas and scripted shows and tightly produced radio documentaries please!

I also think that Apple's radio stations (AppleMusic 1, AppleMusic Hits, and AppleMusic Country) could use the addition of AppleTalk where they stream the best talk radio (podcasts) around the clock.
That is a good idea about AppleTalk. I like good talk radio.
Score: 1 Votes (Like | Disagree)
iDento Avatar
23 months ago
So, if audiobooks are movies, this Wondery thing is the TV shows for the ears?
Score: 1 Votes (Like | Disagree)

Related Stories

apple original podcast hooked

Apple Debuts True-Crime Podcast 'Hooked' as First Standalone Original

Wednesday November 3, 2021 9:04 am PDT by
Apple today debuted "Hooked," a true-crime podcast, seemingly as the company's first wholly standalone original podcast series. While Apple has already begun its venture into original podcasts with the likes of "Oprah's Book Club" and "For All Mankind: The Official Podcast," Hooked is the first Apple Original podcast that is seemingly not tied to an Apple TV+ series in any way. "The Line" ...
Apple Podcast Alternate

Apple Announces Apple Podcasts Subscriptions

Tuesday April 20, 2021 10:18 am PDT by
Apple today announced Apple Podcasts Subscriptions, allowing users to unlock additional podcast benefits such as ad-free listening, access to additional content, and early or exclusive access to new series. Apple says that users will be able to enjoy a range of premium subscriptions from NPR, the Los Angeles Times, Sony Music Entertainment, and more. Listeners will also be able to access...
maxresdefault

The MacRumors Show: Rene Ritchie Talks Mac Studio Performance and Studio Display Controversy

Friday March 25, 2022 10:18 am PDT by
Acclaimed Apple content creator Rene Ritchie joins us on The MacRumors Show podcast this week to reflect on the all-new Mac Studio and Studio Display now that users have had a chance to spend some time with the machines. Subscribe to the MacRumors YouTube channel for more videos. The eighth episode of The MacRumors Show takes a look at the Mac Studio and Studio Display's real-world...
Podcasts Feature

Apple Podcasts Subscriptions Launching on June 15

Wednesday June 9, 2021 10:10 am PDT by
Apple will make Podcasts subscription options available starting on Tuesday, June 15, Apple said today in an email that was sent out to podcasters (via The Verge). Support for Podcasts Subscriptions was introduced with the iOS 14.6 update, but in late May after releasing the update Apple said that the rollout of the feature would be delayed until June to make sure that the "best experience"...
Apple TV Plus The Line

Apple Launches True Crime Podcast and Apple TV+ Series 'The Line'

Tuesday April 6, 2021 7:04 am PDT by
Apple has today announced the launch of a new true crime podcast and Apple TV+ show titled "The Line" (via Variety). The Line encompasses two independent non-fiction series about the same subject, including a six-part non-fiction podcast and a four-part limited documentary series on Apple TV+. The multi-media series is set to expose "previously untold aspects" about the story of former...
spotify timestamp sharing

Spotify Mobile App Gains Podcast Timestamp Sharing Feature

Tuesday May 11, 2021 2:07 am PDT by
Spotify has announced the availability of podcast timestamp sharing, a new feature of its mobile app that lets users share podcasts beginning at a particular moment. Previously, it was only possible to share a podcast link to an entire episode on Spotify. Timestamp sharing means the shared podcast will play for the recipient from the time that the sender chooses, allowing them to highlight...
Apple Best of Podcasts 2021

Apple Celebrates Best Podcasts of 2021

Tuesday November 30, 2021 5:34 am PST by
Apple has today shared a press release celebrating the best and most popular podcasts of 2021, as curated by the Apple Podcasts editorial team. Apple named "A Slight Change of Plans" with Maya Shankar as "Best Show of the Year." The show combines storytelling with cognitive and behavioral science to help listeners navigate change in their lives, including real-world stories about change when ...
Amplifipodcastpyramid V5

Apple Podcasts Now Lists 2 Million Shows, But Almost Half of Those Titles Have Only Three or Fewer Episodes

Wednesday April 7, 2021 2:10 am PDT by
According to the latest podcast analytics, Apple's Podcasts platform recently surpassed 2 million titles, however almost a quarter of those shows have only published one episode, suggesting the numbers are inflated by so-called "once-and-done" podcasts. Breaking down the latest statistics provided by Podcast Industry Insights, industry advisor Amplifi Media found that 26% of listed podcasts...

Popular Stories

iPhone 14 Dummies 1 Feature

Everything Rumored for Apple's September Event: iPhone 14, Apple Watch Pro and More

Friday August 12, 2022 2:34 pm PDT by
There's just about a month to go until Apple holds its annual September event focusing on new iPhone and Apple Watch models. We thought we'd take a quick look at everything that's rumored for Apple's September event to give MacRumors readers a rundown on what to expect when the first fall event rolls around. iPhone 14 The iPhone 14 can probably be described more as an "iPhone 13S" because...
iPhone 14 Pro Purple Rear Flat MacRumors Exclusive

iPhone 14 Pro Predicted to Start With Increased 256GB Storage Alongside Rumored Price Increase

Wednesday August 10, 2022 11:14 am PDT by
Earlier today, analyst Ming-Chi Kuo claimed iPhone 14 Pro models will be more expensive than iPhone 13 Pro models. Kuo did not reveal exact pricing, but he said that the average selling price of all four iPhone 14 models will increase by about 15% overall. While higher prices would be disappointing for customers, it is possible the iPhone 14 Pro and iPhone 14 Pro Max will offer increased...
iPhone 14 Pro Lineup Feature Silver

Kuo: Apple to Increase Prices of iPhone 14 Pro Models

Wednesday August 10, 2022 8:22 am PDT by
Apple plans to increase the prices of iPhone 14 Pro models compared to iPhone 13 Pro models, according to analyst Ming-Chi Kuo. Kuo did not reveal exact pricing for the iPhone 14 Pro models. However, in a tweet today, he estimated that the average selling price of the iPhone 14 lineup as a whole will increase by about 15% compared to the iPhone 13 lineup. In the United States, the iPhone...
iPhone 14 Pro Purple Front and Back MacRumors Exclusive feature

iPhone 14 Is Just a Few Weeks Away: Three Tips to Prepare for the New iPhone

Wednesday August 10, 2022 4:08 am PDT by
The launch of the new iPhone 14 is just a few weeks away, meaning millions of iPhone customers will soon upgrade their existing iPhone or perhaps get an iPhone for the first time. Exclusive MacRumors iPhone 14 Pro renders by graphic designer Ian Zelbo Whether upgrading from an older model or this is your first iPhone, we've rounded up a few tips to help you prepare for the next flagship...
z fold 4 1

Hands-On With Samsung's Latest Foldable Smartphones, the Galaxy Z Fold and Z Flip

Friday August 12, 2022 12:46 pm PDT by
Samsung this week launched its fourth-generation foldable devices, the $1,000 Galaxy Z Flip and the $1,800 Galaxy Z Fold. Though there's no sign of a comparable Apple foldable device on the horizon, rumors suggest prototypes are in the works, so we thought we'd take a look at Samsung's newest smartphones to see what Apple needs to measure up to when a foldable iPhone does come out. Subscribe ...
iPhone 14 Pro Purple Rear Flat MacRumors Exclusive

iPhone 14 Pro: Analyst Believes Storage Will Continue to Start at 128GB Despite Rumored Price Increase

Friday August 12, 2022 7:04 am PDT by
It wouldn't be the month before an iPhone launch without a few back-and-forth rumors, with the latest debate concerning iPhone 14 Pro storage. iPhone 14 Pro render by Ian Zelbo While research firm TrendForce forecasted that iPhone 14 Pro models could start with an increased 256GB of storage, Haitong International analyst Jeff Pu today forecasted that the upcoming Pro models will continue to...