EE Offers First Plan Bundling Apple Subscription Services in the UK

UK carrier EE has launched a new package called the "Full Works" plan for iPhone, which includes subscriptions to Apple Music, Apple TV+, and Apple Arcade. It is the first carrier plan to bundle multiple Apple subscription services.

EE logo

As a result of a new collaboration with Apple, the plan includes subscriptions to Apple services such as ‌Apple Music‌, ‌Apple TV+‌, and ‌Apple Arcade‌, as well as unlimited calls, texts, and data, and an upgrade when new ‌iPhone‌ models are released. Apple News+ and iCloud storage are not included, and the ‌Apple Music‌ family plan is unavailable. The plan includes alternate "smart" benefits such as "BT Sport Ultimate" app access or a "Roam Further" pass instead of Apple subscriptions.

EE is the UK's largest carrier and a leading 5G provider. While the telecoms firm usually charges a premium compared to other networks, the plan offers overall savings on the subscription services. The Full Works package offers the ‌iPhone‌ 11 Pro with unlimited calls, texts, and data, and ‌Apple Music‌, ‌Apple TV+‌, and ‌Apple Arcade‌ for £77 per month. Without the Apple subscription services, the same plan costs £68, resulting in the services bundle effectively costing £9. The same services accumulatively cost £19.97 directly from Apple.

The plan is available with multiple ‌iPhone‌ models, and will presumably be available with the upcoming iPhone 12 as the plan is 5G-ready. The plan will also become available for businesses from the end of September.

Apple has been rumored to be launching a new series of bundled subscription services this fall, called "Apple One." The series of bundles would allow customers to subscribe to several Apple digital services together. This is expected to result in a lower monthly price than when the services are subscribed to individually. It is likely that ‌Apple One‌ will also be paired with carrier plans when released, and the partnership with EE indicates Apple's increasing interest in bundling its services.

Top Rated Comments

LiE_ Avatar
29 months ago
I prefer my £8pm O2 sim only contract with 8GB data and unlimited minutes/text. I then just buy the handset separately for the best deal, and subscribe to what I want (Spotify duo in this case).
Score: 6 Votes (Like | Disagree)
frou Avatar
29 months ago

Aimed at the wealthy or the unemployed who will use their benifit money so they can seen as being part of the 'in crowd'
Yeah man, having that Apple Arcade subscription will really open doors socially
Score: 5 Votes (Like | Disagree)
phalseHUD Avatar
29 months ago

Aimed at the wealthy or the unemployed who will use their benifit money so they can seen as being part of the 'in crowd'
Not judgmental at all... ??
Score: 4 Votes (Like | Disagree)
Marbles1 Avatar
29 months ago
Interesting they didn’t include Apple News+.

I mean, it’s a pretty poor service but it’s a strange oversight.

EE gave me six months free Apple News+ and I tried to use it extensively but it was so poor vs my regular news and magazine sources (mostly free from my local library’s free PressReader service), I didn’t opt to start paying.
Score: 3 Votes (Like | Disagree)
Brenster Avatar
29 months ago

I saw on Money Saving Expert EE are changing from RPI to CPI *plus* 3.9% so unless you have a lot of money to fork out each month when you join or upgrade it won’t be long before it’s cheaper to subscribe individually!

The above applies to anyone upgrading or joining from September 1st.
Interesting if true. Could be quite an annual hike for those on handset inclusive contracts, including the new Full Works plan. Less significantwithout being insignificant for those on SIM only contracts (all three of us in my household are on EE sim only deals).

From Sept 1st is a date that seems calculated to scoop up anyone buying through EE for the iPhone 12 cycle. ill be staying on 3x sim only plus family membership/sharing News+, TV+, Music and 2TB iCloud storage here.



Aimed at the wealthy or the unemployed who will use their benifit money so they can seen as being part of the 'in crowd'
Given the government requires benefits applications to be done online, one can hardly condemn the ‘unemployed’ for having the means to actually get online. To do otherwise would be to have no income at all. Having been on JSA after being made redundant in 2014, it's not a state of affairs I’d wish in anyone, whether they possessed and iPhone or not.:rolleyes:
Score: 2 Votes (Like | Disagree)
LeadingHeat Avatar
29 months ago
Bring on Apple One. My wallet is ready. (To have less leave it)
Score: 2 Votes (Like | Disagree)

Related Stories

Apple Arcade disney melee mania

Apple Arcade Getting New Disney and Nickelodeon Games

Tuesday December 14, 2021 9:33 am PST by
Apple Arcade surpassed 200 games available on the service in August, and new titles continue to be added nearly every week. The latest game coming to Apple Arcade is Disney Melee Mania from Mighty Bear Games, which launches this Friday. Disney Melee Mania is a battle arena game in which players battle in five-minute 3v3 matches to secure as many points as possible. There are several classic...
us subscription revenue 2021

Sensor Tower: iOS Users Spent $13.5 Billion on Top 100 Subscription Apps in 2021, Up 31% Year-on-Year

Friday February 25, 2022 3:21 am PST by
Consumer spending on the top 100 non-game subscription-based apps across mobile platforms grew 41% year-on-year to $18.3 billion in 2021, up from 13 billion in 2020, according to a new report from analytics firm Sensor Tower. According to the data, revenue from subscription apps purchased on the App Store and the Google Play Store represented around 14% of the $131.6 billion that consumers...
newspage premium mac app bundle22

Deals: Buy Parallels Desktop 17 and Get Nine Mac Apps for Free in New Bundle

Tuesday February 15, 2022 12:07 pm PST by
Parallels today introduced a new premium Mac app bundle, which includes nine macOS apps when you purchase Parallels Desktop 17. The bundle will remain on sale through the end of the month and is available to new and existing Parallels customers. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which...
kingdom rush frontiers apple arcade

Apple Arcade Launches Two New Games and Previews More Games Coming Soon

Friday November 12, 2021 7:55 am PST by
It has been just over two years since the launch of Apple Arcade, and the subscription-based gaming service's catalog continues to grow. Two new games were released on Apple Arcade today, with an additional two coming soon. The latest additions to Apple Arcade include the classic arcade shooting game Galaga Wars from Bandai Namco and the popular tower defense game Kingdom Rush Frontiers from ...
altos adventure

Apple Arcade Gaining 'Alto's Adventure: The Spirit of the Mountain' Game

Tuesday March 1, 2022 4:24 pm PST by
Endless snowboarding game "Alto's Adventure" is set to expand to Apple Arcade this month, with Apple launching "Alto's Adventure: The Spirit of the Mountain." The Apple Arcade exclusive title is a remastered version of the original "Alto's Adventure," but with an all-new exclusive character that features unique attributes and special abilities, plus more than 15 new goals to complete. The...
att gigabit internet

AT&T Bringing $180/Month 5-Gigabit Internet to 70 Cities

Monday January 24, 2022 9:20 am PST by
AT&T today announced the launch of upgraded AT&T Fiber plans, which support speeds of up to 5 Gigabits for some customers. There are two separate plans, one "2 GIG" plan and one "5 GIG" plan, available to new and existing AT&T Fiber subscribers. According to AT&T, the new plans are available to nearly 5.2 million customers across 70 metro areas including Los Angeles, Atlanta, Chicago, San...
General Books Feature

Apple Might Be Developing an Audiobooks Service

Tuesday January 4, 2022 9:49 am PST by
Apple in 2022 could expand its services portfolio to add an audiobooks service, according to a report from The Economist (via 9to5Mac) that outlines Apple's efforts to break into media and compete with Netflix, Amazon, and other companies. The Economist goes over all of Apple's existing services like Apple TV+, Apple Music, Apple News+, Apple Arcade and Apple Fitness before throwing in a one ...
Instagram Feature 1

Instagram Testing Subscriptions That Let Users Pay for Content From Creators

Wednesday January 19, 2022 10:59 am PST by
Instagram today began rolling out subscription options that are designed to allow Instagram users to pay for exclusive Instagram Live videos and Stories from their preferred creators. As noted by TechCrunch, Instagram is testing the subscription feature with a selection of 10 U.S. creators, each of whom can choose their subscription price. Subscription pricing ranges from $0.99 per month to...

Popular Stories

General Black Friday Deals 2022 Green

All the Apple Black Friday Deals You Can Still Get

Friday November 25, 2022 4:40 am PST by
Although Black Friday is now technically over, many Apple products are still seeing major discounts through the weekend as we head into Cyber Monday. In this article, you'll find every Apple device with a notable Black Friday sale that's still available. We'll be updating as prices change and new deals arrive, so be sure to keep an eye out if you don't see the sale you're looking for yet. Note:...
iphone 14 pro hands snowflakes 1

Best Cyber Monday iPhone Deals Available Today

Wednesday November 23, 2022 1:55 pm PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Cyber Monday is no different. We're tracking notable offers on the iPhone 14 and iPhone 14 Pro devices from AT&T, Verizon, and T-Mobile. For even more savings, keep an eye on older models like the iPhone 13. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
maxresdefault

Nothing Phone 1 Displays AirPods Battery Level After Latest OS Update

Friday November 25, 2022 3:33 am PST by
Nothing Phone 1 users today began receiving the Nothing OS 1.1.7 update, which adds support for displaying the battery percentage of connected AirPods, amongst other improvements and bug fixes. If you own a Nothing Phone 1, you can check for the OTA update by going to Settings -> System -> System updates. Bear in mind that as support for displaying AirPods battery level is still an...
ipad holiday bulbs

Best Cyber Monday iPad Deals Available Today

Thursday November 24, 2022 12:25 pm PST by
Cyber Monday deals have been in full swing since Black Friday deals ended, and we're seeing solid discounts on Apple devices. We're highlighting the best sales for all of Apple's product lines, and in this article you'll find the best Cyber Monday sales on iPad, iPad Pro, iPad Air, and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make ...
airpods pro 2

Apple Engineer Addresses Lack of Lossless Support on New AirPods Pro

Friday November 25, 2022 2:58 am PST by
An Apple engineer has addressed the lack of lossless audio support in the second-generation AirPods Pro in a new interview. Current Bluetooth technology in the AirPods lineup means that Apple's audio products do not support Apple Music Lossless audio. Apple has previously hinted that it may develop its own codec and connectivity standard that builds on AirPlay and supports higher quality...
Cyber Monday Deals Feature 2022

Best Cyber Monday Apple Deals Still Available for AirPods, Apple TV, iPad, and More

Monday November 28, 2022 5:24 am PST by
The Black Friday and Cyber Monday holiday shopping rush is drawing to a close, but there are still some good deals to be had out there. For Apple products, many of the deals you've seen since last week are still available, though some have expired. So for anyone who missed out on Black Friday deals, there's still an opportunity to get some of the year's best prices on many Apple devices. Note: ...
Apple Watch Ultra Oceanic Plus App

Apple Announces Oceanic+ App Now Available for Apple Watch Ultra

Monday November 28, 2022 6:11 am PST by
Apple today announced that the Oceanic+ app is available for the Apple Watch Ultra starting today. Designed by Huish Outdoors in collaboration with Apple, the app serves as a dive computer for recreational scuba diving at depths up to 40 meters/130 feet. Apple already offers a basic Depth app on the Apple Watch Ultra for viewing your current depth, maximum depth reached, water temperature,...
Three Biggest iPhone SE 4 Questions Feature

Three Biggest Questions About the iPhone SE 4

Saturday November 26, 2022 12:00 am PST by
While we already have some clear indications about what to expect from the fourth-generation iPhone SE, there are three major questions looming over the device at the current time. Chinese site MyDrivers and and leaker Jon Prosser believe that the iPhone SE is set to move to an iPhone XR-like design in its next incarnation, which would involve eliminating the Home button and adding a "notch" ...