SXSW 2020 Canceled Due to Coronavirus Concerns

South by Southwest (SXSW), a major annual event that features film festivals, interactive media, music festivals, and conferences, has been canceled, the city of Austin announced today. SXSW was set to take place from March 13 to March 22.


Austin has declared a health emergency, and SXSW has been canceled on the advice of local health experts who have warned that it could cause COVID-19 to spread.

SXSW event organizers say they're exploring options to reschedule and are working to provide a virtual SXSW experience for 2020 participants.

The City of Austin has cancelled the March dates for SXSW and SXSW EDU. SXSW will faithfully follow the City's directions.

We are devastated to share this news with you. "The show must go on" is in our DNA, and this is the first time in 34 years that the March event will not take place. We are now working through the ramifications of this unprecedented situation.

As recently as Wednesday, Austin Public Health stated that "there's no evidence that closing SXSW or any other gatherings will make the community safer." However, this situation evolved rapidly, and we honor and respect the City of Austin's decision. We are committed to do our part to help protect our staff, attendees, and fellow Austinites.

We are exploring options to reschedule the event and are working to provide a virtual SXSW online experience as soon as possible for 2020 participants, starting with SXSW EDU. For our registrants, clients, and participants we will be in touch as soon as possible and will publish an FAQ.

SXSW typically draws well over 70,000 people from around the world, and up until today, the organizers had planned to keep the event going despite multiple companies pulling out.

Apple was planning to debut new Apple TV+ content at SXSW, but earlier this week said that it would no longer attend. Other companies that include Amazon Studios, Facebook, Twitter, TikTok, Panasonic, SAP, HBO, and Intel had all declined to attend because of COVID-19 fears.

Top Rated Comments

(View all)
Avatar
4 weeks ago
yeah... super last minute notice, but it's hard to imagine them proceeding with all the companies canceling and the general sentiment about coronavirus. Massive international conference just isn't a good idea right now.
Score: 15 Votes (Like | Disagree)
Avatar
4 weeks ago
WWDC is gonna be next. Actually a good opportunity for Apple to demonstrate their streaming prowess by doing a remote conference.
Score: 6 Votes (Like | Disagree)
Avatar
4 weeks ago
Getting out of hand. Are we all going to live in a bunker for the next 4 months? Austin has a state of emergency even though they have no cases. What happens when they have actually disease there? Armageddon?
Score: 6 Votes (Like | Disagree)
Avatar
4 weeks ago
Color me both surprised and not surprised at the same time.

the city held out and doubled down for a very long while before doing this. on a week's notice no less
Score: 6 Votes (Like | Disagree)
Avatar
4 weeks ago
Well that stinks. Wait why do I care about this again?
Score: 6 Votes (Like | Disagree)
Avatar
4 weeks ago
Shame, but I think it's the right thing to do. I feel that Apple is probably going to cancel WWDC as well. I would be surprised if they didn't. This thing isn't even going to START to get over until well into the summer I am afraid.
Score: 5 Votes (Like | Disagree)

Top Stories

Apple Acquires Weather App Dark Sky

Tuesday March 31, 2020 10:22 am PDT by Juli Clover
Apple has acquired weather app Dark Sky, Dark Sky's developers announced today. Dark Sky is one of the most popular weather apps on the App Store, known for its accuracy and storm warnings. Our goal has always been to provide the world with the best weather information possible, to help as many people as we can stay dry and safe, and to do so in a way that respects your privacy. There is no ...

Seemingly Unreleased Version of Logic Pro X With Live Loops Appears on Apple's Education Site [Updated]

Sunday March 29, 2020 7:23 am PDT by Hartley Charlton
Update: Apple has replaced the Logic Pro X image with an older version. Original story follows. A seemingly unreleased version of Logic Pro X has appeared on Apple's education site, as spotted by a Reddit user. The image from Apple's education products page shows a 16-inch MacBook Pro running Logic Pro X, but with a familiar interface that looks extremely similar to GarageBand's Live Loops ...

Bloomberg: Apple's 5G iPhone Still on Schedule for Fall Launch, But Future Products Could Be Delayed

Monday March 30, 2020 2:40 am PDT by Tim Hardwick
Apple's 5G iPhone is still on track to launch within the company's typical annual fall release schedule, according to a new Bloomberg report on filed on Monday. Signs are that Apple's Chinese-centric manufacturing -- of which Hon Hai is the linchpin -- is slowly getting back on track. The next iPhones with 5G wireless capabilities remain on schedule to launch in the fall, partly because mass...

Case for Upcoming Low-Cost iPhone Shows Up at Best Buy With Alleged April 5 Stock Date

Monday March 30, 2020 4:25 pm PDT by Juli Clover
Apple has a new low-cost iPhone in the works, which is supposed to be launching sometime in the first half of 2020. Given the ongoing situation in the United States and other countries, it's been unclear if the device is going to launch within the planned timeline, but there are signs that it could be coming soon. We started seeing cases for the new low-cost iPhone back in early February,...

Testing Brydge's New Pro+ Keyboard With Trackpad for iPad Pro

Monday March 30, 2020 2:04 pm PDT by Juli Clover
Well ahead of when Apple introduced trackpad support in iOS 13.4, Brydge announced an iPad Pro keyboard with a built-in multi-touch trackpad. We have one of Brydge's new Pro+ keyboards on hand, and thought we'd check it out to see how it works with Apple's new 2020 iPad Pro models. Subscribe to the MacRumors YouTube channel for more videos. The Brydge Pro+ keyboard is similar in design to...

Apple's Work on New Upcoming Products Progressing Normally as Employees Adjust to Telecommuting

Monday March 30, 2020 11:58 am PDT by Juli Clover
Apple's development of upcoming products is progressing as usual despite the fact that Apple employees around the world are working from home, according to a new report today out from Bloomberg. Apple is still working on new versions of the HomePod, Apple TV, MacBook Pro, budget iPads, Apple Watch, iPhone, and iMac, all of which could be released "as early as later this year" and have been...

Apple Releases ProRes RAW Beta for Windows

Monday March 30, 2020 9:33 am PDT by Juli Clover
Apple today released ProRes RAW for Windows in a beta capacity (via Mark Gurman), with the software designed to allow ProRes RAW and ProRes RAW HQ video files to be watched in compatible applications on Windows machines. According to Apple, the software will let the files be played within several Adobe apps: Adobe After Effects (Beta) Adobe Media Encocder (Beta) Adobe Premiere...

2020 iPad Pro Teardown Provides Closer Look at LiDAR Scanner and Confirms Incremental Update

Saturday March 28, 2020 9:56 am PDT by Hartley Charlton
iFixit today shared a video teardown of the new iPad Pro, which Apple unveiled earlier this month. iFixit found that most of the internals of the 2020 iPad Pro are the same as the 2018 model, confirming that the device is a relatively incremental update. The most notable new feature seen inside the new iPad Pro was the LiDAR scanner, which measures the distance to surrounding objects up...

Apple Configurator 2 Updated With New Features, Including Support for Restoring Firmware on 2019 Mac Pro

Tuesday March 31, 2020 5:34 am PDT by Joe Rossignol
Apple Configurator 2 has been updated to version 2.12 with several improvements, including support for restoring firmware on the 2019 Mac Pro. The release notes:• Added support for restoring firmware on the 2019 Mac Pro • Allow access to websites using TLS 1.0 and 1.1 • VPN: Configure Provider Designated Requirement for Custom SSL connection type • VPN: Configure network options for ...

U.S. Government Using Mobile Ad Location Data to Track Compliance With Curbs on Movement

Monday March 30, 2020 4:48 am PDT by Tim Hardwick
The U.S. government is using smartphone location data from the mobile ad industry to track people's movements amid the coronavirus outbreak, according to a Wall Street Journal report. Local governments and the Centers for Disease Control and Prevention have received the anonymized data about people in areas of "geographic interest," with the aim being to create a portal of geolocation...