SXSW 2020 Canceled Due to Coronavirus Concerns

South by Southwest (SXSW), a major annual event that features film festivals, interactive media, music festivals, and conferences, has been canceled, the city of Austin announced today. SXSW was set to take place from March 13 to March 22.


Austin has declared a health emergency, and SXSW has been canceled on the advice of local health experts who have warned that it could cause COVID-19 to spread.

SXSW event organizers say they're exploring options to reschedule and are working to provide a virtual SXSW experience for 2020 participants.

The City of Austin has cancelled the March dates for SXSW and SXSW EDU. SXSW will faithfully follow the City's directions.

We are devastated to share this news with you. "The show must go on" is in our DNA, and this is the first time in 34 years that the March event will not take place. We are now working through the ramifications of this unprecedented situation.

As recently as Wednesday, Austin Public Health stated that "there's no evidence that closing SXSW or any other gatherings will make the community safer." However, this situation evolved rapidly, and we honor and respect the City of Austin's decision. We are committed to do our part to help protect our staff, attendees, and fellow Austinites.

We are exploring options to reschedule the event and are working to provide a virtual SXSW online experience as soon as possible for 2020 participants, starting with SXSW EDU. For our registrants, clients, and participants we will be in touch as soon as possible and will publish an FAQ.

SXSW typically draws well over 70,000 people from around the world, and up until today, the organizers had planned to keep the event going despite multiple companies pulling out.

Apple was planning to debut new Apple TV+ content at SXSW, but earlier this week said that it would no longer attend. Other companies that include Amazon Studios, Facebook, Twitter, TikTok, Panasonic, SAP, HBO, and Intel had all declined to attend because of COVID-19 fears.

Top Rated Comments

(View all)
Avatar
18 weeks ago
yeah... super last minute notice, but it's hard to imagine them proceeding with all the companies canceling and the general sentiment about coronavirus. Massive international conference just isn't a good idea right now.
Score: 15 Votes (Like | Disagree)
Avatar
18 weeks ago
WWDC is gonna be next. Actually a good opportunity for Apple to demonstrate their streaming prowess by doing a remote conference.
Score: 6 Votes (Like | Disagree)
Avatar
18 weeks ago
Getting out of hand. Are we all going to live in a bunker for the next 4 months? Austin has a state of emergency even though they have no cases. What happens when they have actually disease there? Armageddon?
Score: 6 Votes (Like | Disagree)
Avatar
18 weeks ago
Color me both surprised and not surprised at the same time.

the city held out and doubled down for a very long while before doing this. on a week's notice no less
Score: 6 Votes (Like | Disagree)
Avatar
18 weeks ago
Well that stinks. Wait why do I care about this again?
Score: 6 Votes (Like | Disagree)
Avatar
18 weeks ago
Shame, but I think it's the right thing to do. I feel that Apple is probably going to cancel WWDC as well. I would be surprised if they didn't. This thing isn't even going to START to get over until well into the summer I am afraid.
Score: 5 Votes (Like | Disagree)

Top Stories

Apple Warns Against Closing MacBooks With a Cover Over the Camera

Friday July 10, 2020 11:12 am PDT by
Apple this month published a support document that warns customers against closing their Mac notebooks with a cover over the camera as it can lead to display damage. Image via Reddit Apple says that the clearance between the display and the keyboard is designed to very tight tolerances, which can be problematic. Covering the camera can also cause issues with automatic brightness and True Tone....

Leaker: 'iPhone 12 Pro' to Come With 6GB of RAM

Friday July 10, 2020 1:59 am PDT by
Later this year, Apple is expected to release four OLED iPhones in three display sizes, including 5.4, 6.7, and two 6.1-inch models. Rumors suggest the 6.7-inch iPhone and one 6.1-inch model will be higher-end devices, and now leaker @L0vetodream has corroborated previous rumors about the internal specs of Apple's upcoming lineup. Rumors suggest Apple will use 5-nanometer A14 chips in its...

Apple Moving Forward on Semitransparent Lenses for Upcoming AR Headset

Friday July 10, 2020 7:24 am PDT by
Apple and Foxconn have reached a key milestone in the development of Apple's long-rumored augmented reality headset, with the semitransparent lenses for the device moving from prototype to trial production, reports The Information. Apple is developing the lenses on a single production line at a Foxconn factory in Chengdu in southwestern China, where most of Apple’s iPad production is...

Kuo: Apple Silicon Macs to Include 13-inch MacBook Pro and MacBook Air This Year, 14.1-inch and 16-inch MacBook Pro Models Next Year

Friday July 10, 2020 2:58 am PDT by
At last month's WWDC, Apple officially announced that its Mac computers will be transitioned from Intel x86 to homegrown Apple Silicon chips. Apple said it plans to deliver the first Apple Silicon Mac by the end of the year and complete the transition in about two years. According to Apple analyst Ming-Chi Kuo, a 13.3-inch MacBook Pro with a form factor similar to the current 13.3-inch...

Arm-Intel-PowerPC Universal Binaries Are Possible

Saturday July 11, 2020 1:42 pm PDT by
Casual MacRumors visitors may not realize that we have a very active PowerPC forum where users discuss issues related to PowerPC Macs that have not been produced since 2006. Threads range from hardware upgrades and software options to nostalgia: Photo by AphoticD Apple's recently announced transition to Apple Silicon (Arm) based Macs raised some interesting questions about future support...

iPhone 12 Sizes Compared with iPhone SE, 7, 8, SE 2, X, 11, 11 Pro and 11 Pro Max [Update]

Tuesday July 7, 2020 6:49 pm PDT by
Apple is planning on launching the iPhone 12 this fall which is rumored to be coming in 3 different sizes: 5.4", 6.1" and 6.7". The middle size (6.1") matches up with the currently shipping iPhone 11, but the other two sizes will be entirely new. Over the weekend, there was some excitement about how well the new 5.4" iPhone 12 compares to the original iPhone SE. Those who have been hoping...

Tom Hanks WWII Movie 'Greyhound' Debuts on Apple TV+

Friday July 10, 2020 3:33 am PDT by
Apple TV+ today debuted "Greyhound," the highly anticipated Second World War movie starring Tom Hanks as a naval officer given command of Navy destroyer Greyhound in the Battle of the Atlantic. "Greyhound" features Hanks as George Krause, who must fight his own self doubts and personal demons as he leads a convoy of Allied ships against German U-boats to prove that he belongs in command. ...

Top Stories: iOS 14 Public Beta, iPhone 12 Size Comparison, 14-Inch MacBook Pro Rumors

Saturday July 11, 2020 6:00 am PDT by
After one round of developer beta testing, Apple unleashed iOS and iPadOS 14 to a wider audience this week, opening it up to members of the public beta program. There are lots of changes and new features to check out, but as with any beta, be careful about installing it on your main devices. Subscribe to the MacRumors YouTube channel for more videos. Other major stories this week included our ...

Hands-On With tvOS 14: Picture in Picture, 4K YouTube, HomeKit and More

Thursday July 9, 2020 12:48 pm PDT by
Apple at WWDC introduced a new version of tvOS, the software that's designed to run on the fourth and fifth-generation Apple TV models. tvOS updates are often more minor in scale than iOS, watchOS, and macOS updates, but tvOS 14 has some useful new features. Subscribe to the MacRumors YouTube channel for more videos. Apple in tvOS 13 introduced a Picture in Picture option for the Apple TV...

Apple CEO Tim Cook's 2019 Compensation Totaled Over $133 Million

Friday July 10, 2020 12:01 pm PDT by
Apple CEO Tim Cook was the second highest paid CEO in the United States in 2019, according to Bloomberg's list of the highest paid CEOs and executives in 2019. Cook received compensation totaling $133,727,869 by Bloomberg's count. Almost all of Cook's compensation was provided in the form of stock awards and related performance bonuses. As reported by the SEC earlier this year, Cook received ...