Apple's Wearables Category Sets All-Time Revenue Record in Q1 2020, Surpassing Mac for the First Time

During the first quarter of 2020, Apple's wearables category set a new all-time revenue record, according to Apple CEO Tim Cook.

Apple's wearables earnings category, which includes AirPods and Apple Watch along with accessories like Beats headphones and HomePod, hit $10 billion, up from $7.3 billion in the year-ago quarter.


Wearables, Home, and Accessories revenue surpassed Mac revenue for the first time this quarter. Mac revenue was at $7.2 billion in Q1 2020.

According to Apple CEO ‌Tim Cook‌, Apple could not make enough ‌AirPods‌ and Apple Watch Series 3 devices to meet demand during the quarter, and supplies continue to be low. Cook told Reuters that Apple is "working on both of those very hard."

Apple Watch set a new all-time revenue record during the quarter, and more than 75 percent of new customers during the quarter were new to Apple Watch. Both ‌AirPods‌ and Apple Watch were "must-have holiday gifts," driving growth even as supplies were constrained.

Cook says that Apple's wearables business is now the size of a Fortune 150 company.

Top Rated Comments

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9 months ago
Wearables are now producing more revenue per quarter than all of Apple did pre iPhone.
Score: 7 Votes (Like | Disagree)
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9 months ago
The Apple Watch is such a fun device and extremely useful and can have longevity for a couple of years. Anyone who doesn’t have one yet should check it out
Score: 5 Votes (Like | Disagree)
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9 months ago
Amazing to think that 20 years ago, essentially 100% of Apple's revenue was from Mac. (Plus accessories, services as tiny amounts.)

15 years ago their revenue was 50% Mac, 50% iPod.

10 years ago their revenue was 43% iPhone, 23% Mac, 7% iPod.

5 years ago their revenue was 63% iPhone, 13% Mac, 8% iPad, 10% services, 5% "other" (which included iPod, watch, accessories, etc - basically the "Wearables, Home, Accessories" category that just passed Mac.)

Although, amazingly, even though Mac is making up a *FAR* smaller percent of Apple's revenue - the actual amount they're selling is way up! In Q4 2000 they sold 1.1 million Macs (half iMacs) for a Mac revenue of $1.6 billion. In Q4 2019, they sold 4.7 million Macs, for revenue of $7 billion.

While it's a pretty safe bet that without the iPod, iPhone, etc, Apple wouldn't have had the same computer sales growth, even if they *ONLY* sold Macs, they'd still be about 4x better off than 20 years ago.
Score: 5 Votes (Like | Disagree)
Avatar
9 months ago
When the apple watch first came out, there were many reported issues with janky/incorrect measurements on people that had arm hair. For those users that have Robin-Williams type arm hair, can you comment on if it has improved? There's no way I'm going to shave my wrist for a watch.
Score: 4 Votes (Like | Disagree)
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9 months ago
I'm disappointed by the declining percentage of Mac revenue, since it's the product that I depend on most.

I think of the headline as Apple's Mac Category Sets Record in Q1 2020, Failing Against Wearables for the First Time.
Score: 2 Votes (Like | Disagree)
Avatar
9 months ago


That's cool, and I'm a happy stockowner. I'm also happy that Apple replaced my Walkman, my camera, my calculator, my radio, etc, and finally my iPod (and my watch!) with a $800 smart phone. But I simply don't like the design. It looks... girly. [Note: this is my subjective opinion and everyone is entitled to their own equally valid opinion.]

Changing bands will make a big difference in that.
Score: 2 Votes (Like | Disagree)

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