Apple's Wearables Category Sets All-Time Revenue Record in Q1 2020, Surpassing Mac for the First Time

During the first quarter of 2020, Apple's wearables category set a new all-time revenue record, according to Apple CEO Tim Cook.

Apple's wearables earnings category, which includes AirPods and Apple Watch along with accessories like Beats headphones and HomePod, hit $10 billion, up from $7.3 billion in the year-ago quarter.


Wearables, Home, and Accessories revenue surpassed Mac revenue for the first time this quarter. Mac revenue was at $7.2 billion in Q1 2020.

According to Apple CEO ‌Tim Cook‌, Apple could not make enough ‌AirPods‌ and ‌Apple Watch‌ Series 3 devices to meet demand during the quarter, and supplies continue to be low. Cook told Reuters that Apple is "working on both of those very hard."

‌Apple Watch‌ set a new all-time revenue record during the quarter, and more than 75 percent of new customers during the quarter were new to ‌Apple Watch‌. Both ‌AirPods‌ and ‌Apple Watch‌ were "must-have holiday gifts," driving growth even as supplies were constrained.

Cook says that Apple's wearables business is now the size of a Fortune 150 company.

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3 weeks ago
Wearables are now producing more revenue per quarter than all of Apple did pre iPhone.
Rating: 7 Votes
3 weeks ago
The Apple Watch is such a fun device and extremely useful and can have longevity for a couple of years. Anyone who doesn’t have one yet should check it out
Rating: 5 Votes
3 weeks ago
Amazing to think that 20 years ago, essentially 100% of Apple's revenue was from Mac. (Plus accessories, services as tiny amounts.)

15 years ago their revenue was 50% Mac, 50% iPod.

10 years ago their revenue was 43% iPhone, 23% Mac, 7% iPod.

5 years ago their revenue was 63% iPhone, 13% Mac, 8% iPad, 10% services, 5% "other" (which included iPod, watch, accessories, etc - basically the "Wearables, Home, Accessories" category that just passed Mac.)

Although, amazingly, even though Mac is making up a *FAR* smaller percent of Apple's revenue - the actual amount they're selling is way up! In Q4 2000 they sold 1.1 million Macs (half iMacs) for a Mac revenue of $1.6 billion. In Q4 2019, they sold 4.7 million Macs, for revenue of $7 billion.

While it's a pretty safe bet that without the iPod, iPhone, etc, Apple wouldn't have had the same computer sales growth, even if they *ONLY* sold Macs, they'd still be about 4x better off than 20 years ago.
Rating: 5 Votes
3 weeks ago
When the apple watch first came out, there were many reported issues with janky/incorrect measurements on people that had arm hair. For those users that have Robin-Williams type arm hair, can you comment on if it has improved? There's no way I'm going to shave my wrist for a watch.
Rating: 4 Votes
3 weeks ago
I'm disappointed by the declining percentage of Mac revenue, since it's the product that I depend on most.

I think of the headline as Apple's Mac Category Sets Record in Q1 2020, Failing Against Wearables for the First Time.
Rating: 2 Votes
3 weeks ago


That's cool, and I'm a happy stockowner. I'm also happy that Apple replaced my Walkman, my camera, my calculator, my radio, etc, and finally my iPod (and my watch!) with a $800 smart phone. But I simply don't like the design. It looks... girly. [Note: this is my subjective opinion and everyone is entitled to their own equally valid opinion.]

Changing bands will make a big difference in that.
Rating: 2 Votes
3 weeks ago
All that money from a supply-constrained product. If this isn’t proof that wearables represent the next big thing for Apple, I don’t know what is.
Rating: 2 Votes
3 weeks ago


Apple is heading full steam towards the general consumer's needs, iPhone, iPad, Pods, Watch. That is where the money and service sales are at. iMac? Meh, not such a focus for them anymore, the MBP is probably more relevant.


Hopefully for people who make their living using Mac computers, Apple will manage to multi-focus and innovate in the computer realm.
Rating: 1 Votes
3 weeks ago


Changing bands will make a big difference in that.


Changing bands can really change the appearance of the watch all together. It's pretty far from "girly" IMO if you slap on a nice leather or link bracelet.
Rating: 1 Votes
3 weeks ago
The AirPods sell themselves, but the Apple Watch at first I think wasn’t really understood what its purpose was back in April 2015 when it launched, aside from being extension of your iPhone. But now with Apple leading the way with health measurements/data, I think consumers are seeing the advantages with things like EKG, fall detection, it is calibrations, etc. The Apple Watch is a great device as a ’wrist computer’, but it’s a Health features that are continuing to allow it to expand beyond what it once was.

Plus, the Apple Watch and AirPods work in tandem with each other, which makes it the perfect combination if you stream your music from your Apple Watch directly to your AirPods.
Rating: 1 Votes

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