Apple's Wearables Category Sets All-Time Revenue Record in Q1 2020, Surpassing Mac for the First Time

During the first quarter of 2020, Apple's wearables category set a new all-time revenue record, according to Apple CEO Tim Cook.

Apple's wearables earnings category, which includes AirPods and Apple Watch along with accessories like Beats headphones and HomePod, hit $10 billion, up from $7.3 billion in the year-ago quarter.

applewatchalwaysondisplay
Wearables, Home, and Accessories revenue surpassed Mac revenue for the first time this quarter. Mac revenue was at $7.2 billion in Q1 2020.

According to Apple CEO ‌Tim Cook‌, Apple could not make enough AirPods and Apple Watch Series 3 devices to meet demand during the quarter, and supplies continue to be low. Cook told Reuters that Apple is "working on both of those very hard."

Apple Watch set a new all-time revenue record during the quarter, and more than 75 percent of new customers during the quarter were new to Apple Watch. Both AirPods and Apple Watch were "must-have holiday gifts," driving growth even as supplies were constrained.

Cook says that Apple's wearables business is now the size of a Fortune 150 company.

Top Rated Comments

windowsblowsass Avatar
50 months ago
Wearables are now producing more revenue per quarter than all of Apple did pre iPhone.
Score: 7 Votes (Like | Disagree)
rosegoldoli Avatar
50 months ago
The Apple Watch is such a fun device and extremely useful and can have longevity for a couple of years. Anyone who doesn’t have one yet should check it out
Score: 5 Votes (Like | Disagree)
Anonymous Freak Avatar
50 months ago
Amazing to think that 20 years ago, essentially 100% of Apple's revenue was from Mac. (Plus accessories, services as tiny amounts.)

15 years ago their revenue was 50% Mac, 50% iPod.

10 years ago their revenue was 43% iPhone, 23% Mac, 7% iPod.

5 years ago their revenue was 63% iPhone, 13% Mac, 8% iPad, 10% services, 5% "other" (which included iPod, watch, accessories, etc - basically the "Wearables, Home, Accessories" category that just passed Mac.)

Although, amazingly, even though Mac is making up a *FAR* smaller percent of Apple's revenue - the actual amount they're selling is way up! In Q4 2000 they sold 1.1 million Macs (half iMacs) for a Mac revenue of $1.6 billion. In Q4 2019, they sold 4.7 million Macs, for revenue of $7 billion.

While it's a pretty safe bet that without the iPod, iPhone, etc, Apple wouldn't have had the same computer sales growth, even if they *ONLY* sold Macs, they'd still be about 4x better off than 20 years ago.
Score: 5 Votes (Like | Disagree)
mistasopz Avatar
50 months ago
When the apple watch first came out, there were many reported issues with janky/incorrect measurements on people that had arm hair. For those users that have Robin-Williams type arm hair, can you comment on if it has improved? There's no way I'm going to shave my wrist for a watch.
Score: 4 Votes (Like | Disagree)
Doctor Q Avatar
50 months ago
I'm disappointed by the declining percentage of Mac revenue, since it's the product that I depend on most.

I think of the headline as Apple's Mac Category Sets Record in Q1 2020, Failing Against Wearables for the First Time.
Score: 2 Votes (Like | Disagree)
windowsblowsass Avatar
50 months ago

That's cool, and I'm a happy stockowner. I'm also happy that Apple replaced my Walkman, my camera, my calculator, my radio, etc, and finally my iPod (and my watch!) with a $800 smart phone. But I simply don't like the design. It looks... girly. [Note: this is my subjective opinion and everyone is entitled to their own equally valid opinion.]
Changing bands will make a big difference in that.
Score: 2 Votes (Like | Disagree)

Popular Stories

iOS 17

iOS 17.2 Will Add These 12 New Features to Your iPhone

Friday December 1, 2023 12:19 pm PST by
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
iOS 17

28 New Things Your iPhone Can Do in December's iOS 17.2 Update

Friday December 1, 2023 2:57 am PST by
Apple made the first beta of iOS 17.2 available to developers in October. Since then we've seen three more betas, and with each iteration Apple continues to add more new features and changes, many of which users have been anticipating for quite a while. Below, we've listed 28 new things that are coming to your iPhone when the finalized version is publicly released this December. 1. Help...
anker new xmas

Anker's Cyber Week Sale Enters Final Days With Up to 60% Off Sitewide

Friday December 1, 2023 12:05 pm PST by
Anker's Black Friday/Cyber Week event is entering its final days this weekend, and it's still offering up to 60 percent off sitewide. There are also a few "mystery boxes" that can include hundreds of dollars in savings, if you're willing to risk not knowing what you're buying ahead of time. All of these sales will end on December 3. Note: MacRumors is an affiliate partner with Anker. When you...
iOS 17

Apple Releases iOS 17.1.2 With Security Fixes

Thursday November 30, 2023 10:12 am PST by
Apple today released iOS 17.1.2 and iPadOS 17.1.2, small updates to the iOS 17 and iPadOS 17 operating systems that Apple introduced in September. iOS 17.1.2 and iPadOS 17.1.2 come a few weeks after the release of iOS 17.1.1, another bug fix update. iOS 17.1.2 and iPadOS 17.1.2 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update....
iPhone 16 Mock Header Updated 1

iPhone 16 to Include Action Button Across Entire Lineup

Thursday November 30, 2023 4:08 pm PST by
The release of the iPhone 15 Pro and Pro Max saw the introduction of an entirely new user-configurable button known as the Action button, and now, MacRumors has seen extensive evidence confirming Apple is planning to include the Action button on the entire iPhone 16 range. Designs and plans for the Action button date back to at least 2021, as the button was intended for release alongside hapt...
paramount plus logo

Apple and Paramount Considering Discounted TV+ Streaming Bundle

Friday December 1, 2023 4:40 am PST by
Apple and Paramount have discussed bundling their TV streaming services at a discount, according to a new report by The Wall Street Journal. The companies have talked about offering a combination of Paramount+ and Apple TV+ that would cost less than subscribing to both services separately, according to people familiar with the discussions. The discussions are in their early stages, and it is ...
top stories 2dec2023

Top Stories: iOS 17.1.2 Released, NameDrop Misinformation, and More

Saturday December 2, 2023 6:00 am PST by
Apple employees are back to work following a Thanksgiving break, and that means this week saw a number of new operating system updates for both public release and beta testing. This week also saw some misinformation about Apple's new NameDrop feature making the rounds, while Apple and Goldman Sachs appear to be on the verge of a break-up in their Apple Card and savings account partnership,...
General Apps Messages

Green Bubbles on iPhone to Gain These 7 New Features Next Year

Thursday November 30, 2023 9:00 am PST by
Earlier this month, Apple announced that it will finally support RCS in the Messages app on the iPhone starting later next year. This change will result in several improvements to the messaging experience between iPhones and Android devices. RCS will become the new default standard for messaging between iPhones and Android devices, but these conversations will still have green bubbles like...