Kuo: Apple's AR Headset to Launch in Second Quarter of 2020

Apple's augmented reality headset will enter mass production as soon as the fourth quarter of this year in time for an early 2020 launch, according to a new report out today from Apple analyst Ming-Chi Kuo and seen by MacRumors.

apple glasses concept mockup

An Apple Glasses mockup

In his latest research note with TF International Securities, the analyst says Apple will cooperate with third-party brands to launch its first head-mounted AR product in 2020, with Changying Precision tipped to be the main chassis supplier.

A Kuo report in March claimed Apple would launch an AR product in 2020 that could be ready by the middle of next year. However, Kuo has brought forward his predicted time of release and the analyst now believes the launch window for the product will fall in the second quarter of 2020.

Back in July, a DigiTimes report claimed Apple had suspended its AR headset project, but just last month, code found in Xcode 11 and iOS 13 confirmed that Apple is still working on an augmented reality headset of some kind.

Within the internal Find My app bundle that MacRumors exclusively shared, there is also an icon depicting what appears to be an AR or VR headset that looks similar to the Google Cardboard.

mockmode b389
Kuo understands that Apple's AR glasses will be marketed as an iPhone accessory and primarily take a display role while wirelessly offloading computing, networking, and positioning to the ‌iPhone‌.

Designing the AR glasses to work as an ‌iPhone‌ accessory is also expected to allow Apple to keep the glasses slim and lightweight, rather than trying to pack in all the processing hardware into the one device.

As early as November 2017, Bloomberg reported that Apple was developing an AR headset. Apple originally aimed to have it ready by 2019, but the company was relaxed about not shipping a product until 2020. The report said the headset would run on a new custom operating system, based on iOS, and dubbed "rOS" for "reality operating system."

In addition, today's report underlines Kuo's previous prediction that the most important change to the Apple chassis industry chain in 2020 will be the upgrade of the 5G iPhone's metal mid-frame/chassis.

For Apple's 2020 iPhones, Kuo believes the company will adopt a new metal frame structure reminiscent of the iPhone 4, which will significantly increase the unit cost due to the increase in processing procedures and the integration of composite materials.

Today's report from the respected Apple analyst also covered Apple's iPad Pro and MacBook plans for 2020, which we've covered in a separate article.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Popular Stories

imac video apple feature

Apple Unveils First New Products of 2026

Monday January 26, 2026 1:55 pm PST by
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch. Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
Apple Logo Black

Apple Just Made Its Second-Biggest Acquisition Ever After Beats

Thursday January 29, 2026 10:07 am PST by
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio. Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014. Q.ai has...
iPhone 5s

iPhone 5s Gets New Software Update 13 Years After Launch

Monday January 26, 2026 3:56 pm PST by
Alongside iOS 26.2.1, Apple today released an updated version of iOS 12 for devices that are still running that operating system update, eight years after the software was first released. iOS 12.5.8 is available for the iPhone 5s and the iPhone 6, meaning Apple is continuing to support these devices for 13 and 12 years after launch, respectively. The iPhone 5s came out in September 2013,...
Apple Creator Studio

Apple's Next Launch is Today

Tuesday January 27, 2026 2:39 pm PST by
Update: Apple Creator Studio is now available. Apple Creator Studio launches this Wednesday, January 28. The all-in-one subscription provides access to the Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage apps, with U.S. pricing set at $12.99 per month or $129 per year. A subscription to Apple Creator Studio also unlocks "intelligent features" and "premium...
Apple Event Logo

Apple Teases 'Innovations That Have Never Been Seen Before' This Year

Friday January 30, 2026 5:40 am PST by
Apple CEO Tim Cook believes that his company will have opportunities to deliver "innovations that have never been seen before" this year. "As I said at the beginning of my remarks, this was, in so many ways, a remarkable quarter for Apple, and we're excited for all the opportunities we'll have in the year ahead to deliver innovations that have never been seen before and enrich the lives of...

Top Rated Comments

Jsameds Avatar
82 months ago

A watch is a watch, more plausible. Glasses? No one “wants” to wear glasses.

This is going to be a huge Tim Apple dud.
Airpods were going to be a dud. The Apple Watch was going to be a dud. Notched phones were going to be a dud.

Same goes for iPod and iPad from the Jobs era. All duds according to Mac Rumors readers.
Score: 14 Votes (Like | Disagree)
Jsameds Avatar
82 months ago

What are the use cases of this hypothetical device for the average consumer? I don’t see anything I’d use them for.
This is exactly what people asked about smartwatches a few years ago.
Score: 13 Votes (Like | Disagree)
guitarpanda Avatar
82 months ago

Apple AR will be a huge failure without any onboard SoC and need extra device to be usable. The user might not like to carry an extra device.
Yes, I hardly know anyone who carries their phone wherever they go.
Score: 13 Votes (Like | Disagree)
Neodym Avatar
82 months ago
Why are the AirPods such a success? After all, the iPhone could play back audio via internal speakers and wired (and even wireless) headphones were/are widely available. But the AirPods are very convenient and provide a smooth user experience.

The glasses will have a similar use case: Smartphone and "normal" monitors are widely available, but the glasses will be able to provide a way more comfortable user experience.


* Want a monitor with 2-3 meters diagonal, freely positionable without taking up physical space? Here you are!
* Want to get routing guidance directly in your field of view and additional info about that building/car/person/object over there? Here you are!
* Want to support your aging eyes with variable focus on objects of interest (a.k.a. "Zoom")? Sure - here you are!
* Want to have sunglasses with adjustable dimming levels? Well - here you are!


Vehicle highlighting in traffic (battery-electric vehicles can be dangerous for hearing-impaired persons), reduced neck strain (-> "Smombies"), hands-free video while commuting in overcrowded subways, privacy (no one can look onto your mobile phone screen anymore), individual TV programs for each family member at home without arguing about which program to watch ... - the options are endless!

If Apple does it right, they have a big, big winner on their hands! At first people will complain "I don't wear glasses and don't want to change that now" - just as people complained about wearing a watch when AppleWatch entered the market. And they will complain about the price for "just another iPhone accessory" that can't work standalone and is much more expensive than your standard glasses from the local superstore around the corner.

Eventually people will get used to it and it'll become a new trend to wear glasses again. (Very) longterm there may also be contact lenses becoming available for the die-hard refusers of glasses. And it'll be very interesting to see how the competition will react and offer cheaper, but potentially technically inferior and/or less refined products to participate from the new hype.
Score: 12 Votes (Like | Disagree)
Neodym Avatar
82 months ago

Airpods were going to be a dud. The Apple Watch was going to be a dud. Notched phones were going to be a dud.

Same goes for iPod and iPad from the Jobs era. All duds according to Mac Rumors readers.
Mac Rumors readers are a very reliable forecasting device: The stronger the refusal, the more probable the success of a product! ;-)
Score: 12 Votes (Like | Disagree)
Abazigal Avatar
82 months ago
What are the use cases of this hypothetical device for the average consumer? I don’t see anything I’d use them for.
Anytime you want to consume AR content but find holding up a smartphone to be too cumbersome and limiting.

Imagine you are hiking and your glasses is constantly beaming directions to your face.

I can imagine a few.
Score: 12 Votes (Like | Disagree)