Exclusive: Apple's Tile Competitor Will Include 'Items' Tab in iOS 13's Find My App and Much More

Apple is developing a Tile-like accessory that will help users keep track of their personal belongings, such as their keys, wallets, and backpacks, according to an internal build of iOS 13 seen by MacRumors.

The internal build contains an image of the accessory that suggests it will be a small, circular tag with an Apple logo in the center, similar to many other Bluetooth trackers. The image could be a mockup or placeholder, however, so the final design of the tag may vary at least slightly.

apple item tag
This image looks similar to one shared by 9to5Mac's Guilherme Rambo, who was first to reveal Apple's plans for this product in April.

MacRumors can confirm the tags are codenamed "B389" within Apple, and there are many strings that are a dead giveaway as to what this product's purpose will be, such as "tag your everyday items with B389 and never lose them again."

The tags will be closely integrated with the new Find My app in iOS 13, which merged Apple's previous Find My iPhone and Find My Friends apps into one. While not available in public betas of iOS 13, the internal build contains a new "Items" tab in the Find My app for tracking the location of personal belongings.

find my items
Users will receive a notification when they are separated from a tagged item, according to strings in the internal Find My app bundle. If necessary, users can then tap a button in the Find My app that will cause Apple's tag to start emitting an audible chime to help locate the lost item.

"Safe Locations" can be set where the user will not be notified if this item is left in those locations, and users will also be able to share the location of items with friends and family members, based on iOS 13 strings.

If users are unable to find an item, they can place the attached tag into a "Lost Mode." Then, if another iPhone user comes across the lost item, they will be able to view contact info for the item's owner and contact them by phone or text message. Perhaps the stranger will be alerted with a Find My notification on their iPhone when they have found a lost item. The item's owner will also be notified.

After digging further into the code, we remain confident that augmented reality will play a role in Apple's item tracking feature.

Like the Pixie Tracker, the Find My app will likely incorporate functionality from Apple's ARKit platform. The internal build of iOS 13 includes an asset for a 3D red balloon that could help a user pinpoint a lost item after scanning a room with their iPhone. There's also an image of a 2D orange balloon.

"Walk around several feet and move your iPhone up and down until a balloon comes into view," a string in the internal Find My app bundle reads.

balloons find my item
There are also strings that suggest Apple's tags will be equipped with a removable battery, which would likely be a button cell, aka the small, circular batteries found in many watches and the latest Tile trackers. A low battery warning appears to prompt the tag to send a final location of the item it is attached to.

"Unscrew the back of the item and remove the battery," another string in the internal Find My app bundle reads.

While we were not able to proceed any further with the "Items" tab, it should be similar to the "Devices" tab in the Find My app, with a map at the top and a list of items at the bottom. It is possible the "Me" tab will be relocated to an avatar hovering over the map, although there could simply end up being four tabs.

Here's the image that should appear in the "Items" tab prior to any items being added, in line with the "People" and "Devices" tabs when empty:

no item image
This internal build of iOS 13 is from June, so we cannot guarantee that the "Items" tab or all of the details presented above will be exactly as described. The icon for the "People" tab has already been tweaked slightly in subsequent iOS 13 betas, for example, so there will be at least some minor changes.

Apple is hosting a September 10 event at Steve Jobs Theater, where it is widely expected to unveil new iPhone and Apple Watch models, but it is unclear if its item tracker tags will be unveiled at that time or later.

Related Forum: AirTags

Top Rated Comments

Unity451 Avatar
22 months ago
Me to all my stuff:
YOU get a tracker.. and YOU get a tracker... and YOU get a tracker... EVERYBODY GETS A TRACKER!!!!!
Score: 45 Votes (Like | Disagree)
Somian Avatar
22 months ago
I would totally buy that if I could find my wallet.
Score: 32 Votes (Like | Disagree)
dannyyankou Avatar
22 months ago
The price has to be reasonable, don’t charge $50 for each one. I’d like to stick one of these in my wallet.
Score: 29 Votes (Like | Disagree)
ersan191 Avatar
22 months ago
The size of these things is always bothersome - just big enough to be awkward. Couldn't they put Qi charging into the thing?
Complains about how big they are and then suggests they put something in it that will make it at least 4 times bigger... what?
Score: 22 Votes (Like | Disagree)
Attirex Avatar
22 months ago
Each tag will cost $2,999?
Score: 21 Votes (Like | Disagree)
xnu Avatar
22 months ago
The one time I really want Apple to concentrate on the thinness of a product!
Score: 20 Votes (Like | Disagree)

Top Stories

General Music and AirPod 3 Feature

Rumor: Apple to Announce Third-Generation AirPods and HiFi Apple Music Tier on May 18

Thursday May 13, 2021 10:32 pm PDT by
A new rumor suggests that Apple will announce the third-generation AirPods and the recently rumored HiFi, or high-fidelity Apple Music tier, on Tuesday, May 18, via a press release on its website. The new rumor comes from Apple YouTuber Luke Miani who shared the alleged exclusive news with the AppleTrack website. According to the YouTuber, Apple plans to release the next-generation AirPods...
2021 mbp hdmi slot 3d

2021 MacBook Pro Leaks Confirm Returning MagSafe and Ports

Friday May 14, 2021 3:06 am PDT by
Apple's upcoming MacBook Pro models are expected to feature a number of major changes such as larger display options and powerful new Apple silicon chips. Among the more surprising updates to this year's MacBook Pro models is the return of three ports that have been missing from the machines for over five years. Expected to come in 14- and 16-inch sizes, the 2021 MacBook Pro models are...
apple park drone june 2018 2

Apple Fires Newly Hired Ex-Facebook Product Manager Following Revelations of Past Misogynistic Comments

Thursday May 13, 2021 12:10 am PDT by
Apple has fired Antonio García Martínez, an ex-Facebook product manager and author of the controversial book "Chaos Monkeys," following public and internal calls for removal and investigation due to past misogynistic statements, The Verge reports. Apple hired Martínez earlier this week to join its ads team, however, comments that Martínez made in the past sparked condemnation from users...
magic mouse space gray discontinued

Apple Discontinuing Space Gray Mac Accessories Now That iMac Pro is Dead

Friday May 14, 2021 11:52 am PDT by
Following the discontinuation of the iMac Pro, Apple also appears to be discontinuing Space Gray "Magic" accessories that it sold separately alongside the iMac Pro. The iMac Pro was the only Space Gray Mac, and Apple designed special matching accessories for it. The Space Gray Magic Mouse 2, Magic Keyboard, and Magic Trackpad all now say "While supplies last" in small wording at the bottom...
tile amazon sidewalk integration

Apple Says Tile Trackers Sold Poorly in Apple Stores

Friday May 14, 2021 4:53 am PDT by
Earlier last month, Spotify, Tile, and Match (owner of Tinder), testified at an app store antitrust hearing spearheaded by the U.S. Senate. During the hearing, Spotify called Apple's App Store "an abusive power grab," while Tile said Apple uses its platform to "unfairly limit competition for its products." Now, in response to their testimonies, Apple's vice president and chief compliance...
google photos

PSA: Google Photos Unlimited Storage Ends Next Month, Here's How to Export Your Pictures to iCloud

Thursday May 13, 2021 5:26 am PDT by
For as long as it's existed, Google Photos has offered free unlimited storage for uploading images at a reduced yet good enough quality for most users. From June 1, 2021, however, all photos and videos uploaded to Google accounts will count against users' cloud storage. If you've been relying on Google to back up your media library, it may be time to move that content elsewhere. This article...
fortnite apple logo 2

Judge in Epic vs. Apple Case Floats Potential Compromise

Wednesday May 12, 2021 3:54 pm PDT by
In the ongoing legal battle between Apple and Epic Games, the two companies are this week calling up their expert witnesses to argue their points before Judge Yvonne Gonzalez Rogers, who will make a decision in the case after a three week trial. Expert testimony is not as exciting as some of the leaked App Store documents that were highlighted last week, especially as much of what's being...
syng cell alpha

Longtime Apple Designer Christopher Stringer's Latest Project Is a High-Fidelity Speaker With AirPlay 2

Friday May 14, 2021 7:30 am PDT by
Christopher Stringer, a key member of Jony Ive's design team who spent 21 years at Apple before departing in 2017, is resurfacing today with his new venture Syng, which seeks to make an impact in the high-end audio market. Stringer, who contributed to many of the most iconic product designs in Apple's history, announced his plans roughly a year ago, and Syng is today introducing its flagship ...
Twitter Feature

Twitter's 'Blue' Subscription Service May Cost $2.99, Will Offer Undo Tweet Option

Saturday May 15, 2021 11:08 am PDT by
Twitter has been working on some kind of subscription service since last summer, and Jane Manchun Wong, who often digs into new features coming in apps, has shared details on just what Twitter is exploring. Twitter's subscription service could be called Twitter Blue, and at the current time, it's priced at $2.99 per month. There will be a "Collections" section that allows users to save and...
imac m1 blue isolated 16x9 500k

M1 iMac is Up to 56% Faster Than Prior-Generation High-End 21.5-Inch iMac

Wednesday May 12, 2021 10:03 am PDT by
Apple's M1 iMacs are set to start delivering to customers next week, and ahead of the official launch day, benchmarks for the machines have been showing up on Geekbench, likely from reviewers who are testing them. It will come as no surprise that M1 iMac benchmarks are right on par with benchmarks for the M1 MacBook Pro, MacBook Air, and Mac mini, coming in with an average single-core score...