Exclusive: Apple's Tile Competitor Will Include 'Items' Tab in iOS 13's Find My App and Much More

Apple is developing a Tile-like accessory that will help users keep track of their personal belongings, such as their keys, wallets, and backpacks, according to an internal build of iOS 13 seen by MacRumors.

The internal build contains an image of the accessory that suggests it will be a small, circular tag with an Apple logo in the center, similar to many other Bluetooth trackers. The image could be a mockup or placeholder, however, so the final design of the tag may vary at least slightly.

apple item tag
This image looks similar to one shared by 9to5Mac's Guilherme Rambo, who was first to reveal Apple's plans for this product in April.

MacRumors can confirm the tags are codenamed "B389" within Apple, and there are many strings that are a dead giveaway as to what this product's purpose will be, such as "tag your everyday items with B389 and never lose them again."

The tags will be closely integrated with the new Find My app in iOS 13, which merged Apple's previous Find My iPhone and Find My Friends apps into one. While not available in public betas of iOS 13, the internal build contains a new "Items" tab in the Find My app for tracking the location of personal belongings.

find my items
Users will receive a notification when they are separated from a tagged item, according to strings in the internal Find My app bundle. If necessary, users can then tap a button in the Find My app that will cause Apple's tag to start emitting an audible chime to help locate the lost item.

"Safe Locations" can be set where the user will not be notified if this item is left in those locations, and users will also be able to share the location of items with friends and family members, based on iOS 13 strings.

If users are unable to find an item, they can place the attached tag into a "Lost Mode." Then, if another iPhone user comes across the lost item, they will be able to view contact info for the item's owner and contact them by phone or text message. Perhaps the stranger will be alerted with a Find My notification on their iPhone when they have found a lost item. The item's owner will also be notified.

After digging further into the code, we remain confident that augmented reality will play a role in Apple's item tracking feature.

Like the Pixie Tracker, the Find My app will likely incorporate functionality from Apple's ARKit platform. The internal build of iOS 13 includes an asset for a 3D red balloon that could help a user pinpoint a lost item after scanning a room with their iPhone. There's also an image of a 2D orange balloon.

"Walk around several feet and move your iPhone up and down until a balloon comes into view," a string in the internal Find My app bundle reads.

balloons find my item
There are also strings that suggest Apple's tags will be equipped with a removable battery, which would likely be a button cell, aka the small, circular batteries found in many watches and the latest Tile trackers. A low battery warning appears to prompt the tag to send a final location of the item it is attached to.

"Unscrew the back of the item and remove the battery," another string in the internal Find My app bundle reads.

While we were not able to proceed any further with the "Items" tab, it should be similar to the "Devices" tab in the Find My app, with a map at the top and a list of items at the bottom. It is possible the "Me" tab will be relocated to an avatar hovering over the map, although there could simply end up being four tabs.

Here's the image that should appear in the "Items" tab prior to any items being added, in line with the "People" and "Devices" tabs when empty:

no item image
This internal build of iOS 13 is from June, so we cannot guarantee that the "Items" tab or all of the details presented above will be exactly as described. The icon for the "People" tab has already been tweaked slightly in subsequent iOS 13 betas, for example, so there will be at least some minor changes.

Apple is hosting a September 10 event at Steve Jobs Theater, where it is widely expected to unveil new iPhone and Apple Watch models, but it is unclear if its item tracker tags will be unveiled at that time or later.

Related Forum: AirTags

Top Rated Comments

Unity451 Avatar
53 months ago
Me to all my stuff:
YOU get a tracker.. and YOU get a tracker... and YOU get a tracker... EVERYBODY GETS A TRACKER!!!!!
Score: 45 Votes (Like | Disagree)
Somian Avatar
53 months ago
I would totally buy that if I could find my wallet.
Score: 32 Votes (Like | Disagree)
dannyyankou Avatar
53 months ago
The price has to be reasonable, don’t charge $50 for each one. I’d like to stick one of these in my wallet.
Score: 29 Votes (Like | Disagree)
ersan191 Avatar
53 months ago
The size of these things is always bothersome - just big enough to be awkward. Couldn't they put Qi charging into the thing?
Complains about how big they are and then suggests they put something in it that will make it at least 4 times bigger... what?
Score: 22 Votes (Like | Disagree)
Attirex Avatar
53 months ago
Each tag will cost $2,999?
Score: 21 Votes (Like | Disagree)
xnu Avatar
53 months ago
The one time I really want Apple to concentrate on the thinness of a product!
Score: 20 Votes (Like | Disagree)

Popular Stories

iOS 17

Apple Releases iOS 17.0.1 and iPadOS 17.0.1 With Bug Fixes, Plus iOS 17.0.2 for iPhone 15 Models

Thursday September 21, 2023 10:28 am PDT by
Apple today released iOS 17.0.1 and iPadOS 17.0.1 updates for the iPhone and the iPad, adding bug fixes to the new software. The iOS 17.0.1 and iPadOS 17.0.1 updates come just a few days after Apple launched iOS 17 and iPadOS 17. The software, which is build 21A340, can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. There is a...
iPhone 16 Mock Header With Dynamic Island

Skipping the iPhone 15 Pro? Here's What's Rumored for iPhone 16 Pro

Friday September 22, 2023 9:29 am PDT by
Are you skipping the iPhone 15 Pro and waiting another year to upgrade? If so, we already have some iPhone 16 Pro rumors for you. Below, we recap new features rumored for the iPhone 16 Pro models so far:Larger displays: The iPhone 16 Pro and iPhone 16 Pro Max will be equipped with larger 6.3-inch and 6.9-inch displays, respectively, according to Ross Young, CEO of Display Supply Chain...
Update Your iPhone 15 to iOS 17

Warning: Update Your iPhone 15 to iOS 17.0.2 Before Transferring Data From Another iPhone

Friday September 22, 2023 6:36 am PDT by
If you are unboxing an iPhone 15, iPhone 15 Plus, iPhone 15 Pro, or iPhone 15 Pro Max today, make sure to update the device to iOS 17.0.2 before transferring data to the device from another iPhone, or else you might encounter issues. iOS 17.0.2 is only available for the iPhone 15 lineup. Apple says the update fixes an issue that may prevent transferring data directly from another iPhone...
Apple Watch Ultra 2 double tap gesture 230912

watchOS 10.1 to Enable Apple Watch's New 'Double Tap' Gesture

Thursday September 21, 2023 12:52 pm PDT by
The new Double Tap gesture for the Apple Watch Series 9 and the Apple Watch Ultra 2 will be enabled starting with watchOS 10.1, according to Marques Brownlee, host of the popular tech-focused YouTube channel MKBHD. The first beta of watchOS 10.1 will likely be available by next week, and Apple announced that the software update will be released next month. Brownlee shared his impressions...
emojipedia 15 1 emoji

Emoji Coming to Future iOS 17 Update Include Shaking Head, Brown Mushroom, Lime, Phoenix and More

Tuesday September 19, 2023 12:43 pm PDT by
As Apple was announcing new iPhone models last week, the Unicode Consortium was officially approving new emoji characters that are set to be added to smartphones starting in 2024. Mockup of new emoji from Emojipedia Approved Unicode 15.1 emoji include phoenix, lime, an edible mushroom, shaking head vertically (as in a "yes" nod), shaking head horizontally (a "no" head shake), and broken...
iPhone 15 Pro Fingerprints

Apple Says Fingerprints Can 'Temporarily Alter the Color' of iPhone 15 Pro's Titanium Frame

Thursday September 21, 2023 2:48 pm PDT by
In a support document updated today, Apple indicates that fingerprints might "temporarily alter the color" of the titanium frame on the iPhone 15 Pro and iPhone 15 Pro Max. Fortunately, Apple says this is not a permanent condition, as the fingerprints can be wiped off just like on any other iPhone to restore a clean finish. "For iPhone 15 Pro and iPhone 15 Pro Max, the oil from your skin...