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Apple's Online Store Goes Down Ahead of Today's iPhone Event

Apple has taken its online store down ahead of its "By Innovation Only" event today at Steve Jobs Theater, where the company is widely expected to unveil new iPhone and Apple Watch models.


Beyond that, wild cards include a 10.2-inch iPad, a new Apple TV, an iPad Pro refresh, a 16-inch MacBook Pro, and Apple's rumored Tile-like item tracking tags, but some of these products may be reserved for an October event, which Apple has held in two out of the last three years.

Alongside hardware announcements, Apple should provide release dates for iOS 13, macOS Catalina, watchOS 6, and tvOS 13 by the end of tomorrow, either during its keynote or on its website. Apple may also detail pricing and availability for its upcoming Apple TV+ and Apple Arcade services.

What to Expect at Apple's September 2019 Event: New iPhones, Apple Watch Models, Services Updates, and More

Apple often takes its online store down ahead of its media events as a way of generating hype ahead of new products and accessories. It should come back online moments after Apple's keynote ends.

Apple will provide a live stream of its keynote on its website, through its Apple Events app for the Apple TV, and even on YouTube for the first time. MacRumors will have up-to-the-minute coverage of all of Apple's announcements on our website and via @MacRumorsLive on Twitter.


Mac users can get MacRumors headlines delivered to their desktops instantly by enabling Safari push notifications.

MacRumors readers can follow along in our forums, which are a great place to discuss the announcements before, during, and after the event. Be sure to keep tabs on the iPhone and Apple Watch sections in particular.

Apple's keynote begins at 10 a.m. Pacific Time.



Top Rated Comments

(View all)

2 weeks ago
I don't care what anybody says, this is still one of the most exciting days of the year for me. Apple has done a superb job at making the iPhone my most personal material possession. No matter how "lame" or "underwhelming" the updates might be, I'm still going to buy it because it's simply the latest and greatest and I'd want nothing less for myself.
Rating: 27 Votes
2 weeks ago
It’s 2019 Apple. No need to take the store down for updates.
Rating: 20 Votes
2 weeks ago
Am I the only one not excited about what is rumored to be announced today?
Rating: 13 Votes
2 weeks ago

It’s 2019 Apple. No need to take the store down for updates.

It hypes people up. Also makes them wait to see the new products before they decide to buy the old generation.
Rating: 10 Votes
2 weeks ago

You're not. I'm with you there.

I don't think Apple themselves are, this year, like 2016 iPhone 7, is just a stepping stone, a 'meh' year. 2020 is the year of new stuff.


Whattttt are you guys even saying in this thread?

I can’t wait for some of y’all to come back during the keynote and say “well that’s pretty cool”.

The Apple fans are few and far between on this site smh.
Rating: 7 Votes
2 weeks ago
It’s not even rumored but I’m hoping for a silent Mac mini refresh to the 9th gen chips
Rating: 7 Votes
2 weeks ago
US online store is still open in my time zone.

Let me know if you need anything!
Rating: 6 Votes
2 weeks ago

It’s 2019 Apple. No need to take the store down for updates.


Do you really think they need to do this? Its part of the cult, a nice tradition ... they did this since the earl days. I appreciate that they still do it, too bad they no longer use the old post it for it.
Rating: 5 Votes
2 weeks ago
Please, please, please untether the Apple Watch from the iPhone. Or, at least give us the option to tether an AW to an iPad rather than an iPhone.

I know, wishful thinking.
Rating: 4 Votes
2 weeks ago
Lots of colorful Apple logos lately...
Rating: 3 Votes

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