Apple's Online Store Goes Down Ahead of Today's iPhone Event

by

Apple has taken its online store down ahead of its "By Innovation Only" event today at Steve Jobs Theater, where the company is widely expected to unveil new iPhone and Apple Watch models.

applestoredown
Beyond that, wild cards include a 10.2-inch iPad, a new Apple TV, an iPad Pro refresh, a 16-inch MacBook Pro, and Apple's rumored Tile-like item tracking tags, but some of these products may be reserved for an October event, which Apple has held in two out of the last three years.

Alongside hardware announcements, Apple should provide release dates for iOS 13, macOS Catalina, watchOS 6, and tvOS 13 by the end of tomorrow, either during its keynote or on its website. Apple may also detail pricing and availability for its upcoming Apple TV+ and Apple Arcade services.

What to Expect at Apple's September 2019 Event: New iPhones, Apple Watch Models, Services Updates, and More

Apple often takes its online store down ahead of its media events as a way of generating hype ahead of new products and accessories. It should come back online moments after Apple's keynote ends.

Apple will provide a live stream of its keynote on its website, through its Apple Events app for the Apple TV, and even on YouTube for the first time. MacRumors will have up-to-the-minute coverage of all of Apple's announcements on our website and via @MacRumorsLive on Twitter.


Mac users can get MacRumors headlines delivered to their desktops instantly by enabling Safari push notifications.

MacRumors readers can follow along in our forums, which are a great place to discuss the announcements before, during, and after the event. Be sure to keep tabs on the ‌iPhone‌ and Apple Watch sections in particular.

Apple's keynote begins at 10 a.m. Pacific Time.

Tag: September 2019 Event

Top Rated Comments

Caliber26 Avatar
Caliber26
45 months ago
I don't care what anybody says, this is still one of the most exciting days of the year for me. Apple has done a superb job at making the iPhone my most personal material possession. No matter how "lame" or "underwhelming" the updates might be, I'm still going to buy it because it's simply the latest and greatest and I'd want nothing less for myself.
Score: 27 Votes (Like | Disagree)
Howard2k Avatar
Howard2k
45 months ago
It’s 2019 Apple. No need to take the store down for updates.
Score: 20 Votes (Like | Disagree)
dsampley Avatar
dsampley
45 months ago
Am I the only one not excited about what is rumored to be announced today?
Score: 13 Votes (Like | Disagree)
alpi123 Avatar
alpi123
45 months ago
It’s 2019 Apple. No need to take the store down for updates.
It hypes people up. Also makes them wait to see the new products before they decide to buy the old generation.
Score: 10 Votes (Like | Disagree)
RyanFromQA Avatar
RyanFromQA
45 months ago
It’s not even rumored but I’m hoping for a silent Mac mini refresh to the 9th gen chips
Score: 7 Votes (Like | Disagree)
newyorksole Avatar
newyorksole
45 months ago
You're not. I'm with you there.

I don't think Apple themselves are, this year, like 2016 iPhone 7, is just a stepping stone, a 'meh' year. 2020 is the year of new stuff.
Whattttt are you guys even saying in this thread?

I can’t wait for some of y’all to come back during the keynote and say “well that’s pretty cool”.

The Apple fans are few and far between on this site smh.
Score: 7 Votes (Like | Disagree)
Read All Comments

Popular Stories

Apple Silicon Teal Feature

The Next Big Apple Silicon Device May Not Be a Mac or iPad

Wednesday February 1, 2023 3:57 am PST by
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports. The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
Read Full Article
General iOS 16 Feature Yellow

Five New iOS Features Coming to Your iPhone Later This Year

Tuesday January 31, 2023 11:58 am PST by
Apple has previously announced several upcoming iOS features that are expected to be added to the iPhone this year. Some of the features could be introduced with iOS 16.4, which should enter beta testing soon, while others will arrive later in the year. Below, we have recapped five new iOS features that are expected to launch in 2023, such as an Apple Pay Later financing option for purchases ...
Read Full Article • 44 comments
HomePod 2 White and Midnight Feature Purple Blue

Apple Explains Why HomePod Was Released Again, Wi-Fi 4 Limitation, and More

Thursday February 2, 2023 7:57 am PST by
Apple's VP of hardware engineering Matthew Costello and product marketing employee Alice Chan recently spoke with Men's Journal and TechCrunch about the new second-generation HomePod in wide-ranging interviews about the smart speaker. Apple discontinued the original full-size HomePod in March 2021 after multiple reports indicated that sales of the speaker were lackluster, but Chan told Men's ...
Read Full Article • 294 comments
iOS 16

Apple Preparing iOS 16.3.1 Update for iPhone as Wait for iOS 16.4 Beta Continues

Thursday February 2, 2023 6:41 am PST by
Apple appears to be preparing an iOS 16.3.1 update for the iPhone, based on evidence of the software in our website's analytics logs this week. It's unclear when the update will be released, but it will likely be available at some point in February. The same logs have accurately foreshadowed the release of several previous updates, including iOS 16.0.3 and iOS 16.1.1 most recently, so they...
Read Full Article • 54 comments
dewey airtag

Report Highlights Danger of Using AirTags for Tracking Dogs

Monday January 30, 2023 1:45 pm PST by
AirTags may be a convenient way for tracking dogs that might get off leash or otherwise lost, but there are dangers associated with the practice, as outlined by a report from The Wall Street Journal. At 1.26 inches in diameter, AirTags are able to fit easily on a dog's collar, but that size also makes the tracking devices small enough to swallow, at least for a medium to large-sized dog, and ...
Read Full Article • 89 comments
MKBHD HomePod 2 White Ring Stain

New HomePod Can Still Stain Some Wooden Surfaces

Tuesday January 31, 2023 8:29 am PST by
When the original HomePod launched in 2018, it was discovered that the speaker can leave white rings on some wooden surfaces. Now, well-known YouTuber Marques Brownlee has confirmed that the issue persists to a lesser extent with the new HomePod. In a side-by-side test, he showed that the white second-generation HomePod left a white ring on the wooden surface that he placed the speaker on,...
Read Full Article • 77 comments
Multi Display CarPlay 1

Apple Launching All-New CarPlay Experience Later This Year With These 5 Features

Sunday January 29, 2023 10:15 am PST by
In June 2022, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple says the first vehicles with support for the next-generation CarPlay experience will be announced in late 2023, with committed automakers including Acura, Audi,...
Read Full Article
iOS 16

When Will the iOS 16.4 Beta Be Released?

Wednesday February 1, 2023 11:09 am PST by
It's been more than a week since Apple released the iOS 16.3 update, and typically, new iOS betas follow launches within a day or so. We were expecting Apple to provide the first beta iOS 16.4 on Monday, Tuesday or Wednesday of this week, but that hasn't happened. Tuesdays are the days that we most often see betas, though Monday and Wednesday happen now and then, and most often betas come...
Read Full Article • 52 comments