Apple's Online Store Goes Down Ahead of Today's iPhone Event

Apple has taken its online store down ahead of its "By Innovation Only" event today at Steve Jobs Theater, where the company is widely expected to unveil new iPhone and Apple Watch models.


Beyond that, wild cards include a 10.2-inch iPad, a new Apple TV, an iPad Pro refresh, a 16-inch MacBook Pro, and Apple's rumored Tile-like item tracking tags, but some of these products may be reserved for an October event, which Apple has held in two out of the last three years.

Alongside hardware announcements, Apple should provide release dates for iOS 13, macOS Catalina, watchOS 6, and tvOS 13 by the end of tomorrow, either during its keynote or on its website. Apple may also detail pricing and availability for its upcoming ‌Apple TV‌+ and Apple Arcade services.

What to Expect at Apple's September 2019 Event: New iPhones, Apple Watch Models, Services Updates, and More

Apple often takes its online store down ahead of its media events as a way of generating hype ahead of new products and accessories. It should come back online moments after Apple's keynote ends.

Apple will provide a live stream of its keynote on its website, through its Apple Events app for the Apple TV, and even on YouTube for the first time. MacRumors will have up-to-the-minute coverage of all of Apple's announcements on our website and via @MacRumorsLive on Twitter.


Mac users can get MacRumors headlines delivered to their desktops instantly by enabling Safari push notifications.

MacRumors readers can follow along in our forums, which are a great place to discuss the announcements before, during, and after the event. Be sure to keep tabs on the ‌iPhone‌ and Apple Watch sections in particular.

Apple's keynote begins at 10 a.m. Pacific Time.

Top Rated Comments

(View all)
Avatar
14 months ago
I don't care what anybody says, this is still one of the most exciting days of the year for me. Apple has done a superb job at making the iPhone my most personal material possession. No matter how "lame" or "underwhelming" the updates might be, I'm still going to buy it because it's simply the latest and greatest and I'd want nothing less for myself.
Score: 27 Votes (Like | Disagree)
Avatar
14 months ago
It’s 2019 Apple. No need to take the store down for updates.
Score: 20 Votes (Like | Disagree)
Avatar
14 months ago
Am I the only one not excited about what is rumored to be announced today?
Score: 13 Votes (Like | Disagree)
Avatar
14 months ago

It’s 2019 Apple. No need to take the store down for updates.

It hypes people up. Also makes them wait to see the new products before they decide to buy the old generation.
Score: 10 Votes (Like | Disagree)
Avatar
14 months ago
It’s not even rumored but I’m hoping for a silent Mac mini refresh to the 9th gen chips
Score: 7 Votes (Like | Disagree)
Avatar
14 months ago

You're not. I'm with you there.

I don't think Apple themselves are, this year, like 2016 iPhone 7, is just a stepping stone, a 'meh' year. 2020 is the year of new stuff.

Whattttt are you guys even saying in this thread?

I can’t wait for some of y’all to come back during the keynote and say “well that’s pretty cool”.

The Apple fans are few and far between on this site smh.
Score: 7 Votes (Like | Disagree)

Top Stories

When Will the iPhone 12 Launch? Here's What We Know

Wednesday September 16, 2020 6:12 am PDT by
Yesterday's "Time Flies" Apple event saw the release of the Apple Watch Series 6, Apple Watch SE, iPad 8, and iPad Air 4, but no new iPhone models. Rumors before the event strongly alleged that it would not see the unveiling of new iPhones, with many reports pointing to an October launch. The lack of new iPhone models yesterday seems to confirm that the iPhone 12 lineup will not appear...

iOS 14 Picture in Picture No Longer Working With YouTube's Mobile Website in Safari [Without Premium]

Friday September 18, 2020 12:21 pm PDT by
Apple in iOS 14 added Picture in Picture to the iPhone, a feature designed to let you watch a video in a small screen on your device while you continue to do other things on the phone. When Picture in Picture was working with YouTube The YouTube app doesn't support Picture in Picture, but up until yesterday there was a functional workaround that allowed videos from YouTube.com to be watched...

Hands-On With the New Apple Watch Series 6 and Apple Watch SE

Friday September 18, 2020 1:19 pm PDT by
Today's the official launch date for the Apple Watch Series 6 and the Apple Watch SE, both of which Apple announced on Tuesday. We picked up a couple of the new models and thought we'd give them a quick look for MacRumors readers thinking of ordering a new watch. Apple Watch Series 6 & Apple Watch SE Hands-On! When it comes to design, both the $399 Series 6 and the $279 SE look just like...

Here's How You Can Download iOS 14 and iPadOS 14 Around the World [It's Out]

Wednesday September 16, 2020 2:36 am PDT by
Apple's official public release of iOS 14 and iPadOS 14 dropped on Wednesday, September 16, just a day after the company released the Golden Master to third-party developers. Also set to be made available to the general public for the first time are watchOS 7 and tvOS 14. Getting Started With iOS 14 Video Click image to watch iOS 14 Getting Started While that's left a lot of developers...

Apple Releases iOS 14 and iPadOS 14 With Home Screen Redesign, App Library, Compact UI, Translate App, Scribble Support, App Clips, and More

Wednesday September 16, 2020 12:48 pm PDT by
Apple has released iOS 14 and iPadOS 14, the newest operating system updates designed for the iPhone and iPad. As with all of Apple's software updates, iOS 14 and iPadOS 14 can be downloaded for free. iOS 14 is available on the iPhone 6s and later, while iPadOS 14 is available on the iPad Air 2 and later. The updates are available on all eligible devices over-the-air in the Settings app. To ...

iOS 14.2 Beta Adds New Shazam Music Recognition Feature for Control Center

Thursday September 17, 2020 3:36 pm PDT by
Apple today released the first beta of iOS 14.2 to developers for testing purposes, and the new update introduces a Music Recognition control for the Control Center. The new feature lets you discover music playing around you and it recognizes the music playing with in apps, even when you're wearing AirPods. Songs pop up as notifications, and you can tap to listen in Apple Music....

Apple Updates AirPods 2 and AirPods Pro Firmware to Version 3A283

Monday September 14, 2020 11:24 am PDT by
Apple today released new 3A283 firmware updates for the second-generation AirPods and the AirPods Pro. The second-generation AirPods are being updated from the 2D15 firmware they were previously running, while the AirPods Pros are being updated from the 2D27 firmware they had installed previously. Apple does not provide details on what's included in refreshed firmware so we don't know what's ...

Rumor Report Card: Assessing the Accuracy of Leaks After Apple's Event

Friday September 18, 2020 12:57 pm PDT by
Apple hosted its virtual "Time Flies" event this week, where it introduced four new products, including the Apple Watch Series 6, lower-cost Apple Watch SE, a 10.9-inch iPad Air with an all-screen design, and an updated 10.2-inch iPad with a faster A12 Bionic chip. As expected, there were no new iPhones, which are believed to be coming in October instead. Apple also announced that it will be ...

Epic Games Announces 'Fortnite: Save the World' Will No Longer Be Playable on macOS

Friday September 18, 2020 4:50 am PDT by
Epic Games has announced that "Fortnite: Save the World" will no longer be playable on macOS, after Apple terminated Epic Games' developer account. Fortnite has been in violation of the ‌App Store‌ rules since August 13, when it introduced a direct payment option that skirted Apple's in-app purchase system by allowing payments directly to ‌Epic Games‌. Shortly after Epic blatantly...

Deals: Cellular Carriers Introduce First Offers on Apple Watch Series 6 and SE

Friday September 18, 2020 7:43 am PDT by
With the launch of the Apple Watch Series 6 and Apple Watch SE today, cellular carriers have now introduced special offers for these new wearable devices. Note: MacRumors is an affiliate partner with these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Starting with AT&T, if you buy one Apple Watch Series 3, Series...