Apple's Online Store Goes Down Ahead of Today's iPhone Event

Apple has taken its online store down ahead of its "By Innovation Only" event today at Steve Jobs Theater, where the company is widely expected to unveil new iPhone and Apple Watch models.

applestoredown
Beyond that, wild cards include a 10.2-inch iPad, a new Apple TV, an iPad Pro refresh, a 16-inch MacBook Pro, and Apple's rumored Tile-like item tracking tags, but some of these products may be reserved for an October event, which Apple has held in two out of the last three years.

Alongside hardware announcements, Apple should provide release dates for iOS 13, macOS Catalina, watchOS 6, and tvOS 13 by the end of tomorrow, either during its keynote or on its website. Apple may also detail pricing and availability for its upcoming ‌Apple TV‌+ and Apple Arcade services.

What to Expect at Apple's September 2019 Event: New iPhones, Apple Watch Models, Services Updates, and More

Apple often takes its online store down ahead of its media events as a way of generating hype ahead of new products and accessories. It should come back online moments after Apple's keynote ends.

Apple will provide a live stream of its keynote on its website, through its Apple Events app for the Apple TV, and even on YouTube for the first time. MacRumors will have up-to-the-minute coverage of all of Apple's announcements on our website and via @MacRumorsLive on Twitter.


Mac users can get MacRumors headlines delivered to their desktops instantly by enabling Safari push notifications.

MacRumors readers can follow along in our forums, which are a great place to discuss the announcements before, during, and after the event. Be sure to keep tabs on the ‌iPhone‌ and Apple Watch sections in particular.

Apple's keynote begins at 10 a.m. Pacific Time.

Popular Stories

Generic iOS 18

iOS 18.1 With Apple Intelligence: New Features, Release Date, and More

Thursday October 10, 2024 8:26 am PDT by
iOS 18.1 will be released to the public in the coming weeks, and the software update introduces the first Apple Intelligence features for the iPhone. Below, we outline when to expect iOS 18.1 to be released. iOS 18.1: Apple Intelligence Features Here are some of the key Apple Intelligence features in the iOS 18.1 beta so far: A few Siri enhancements, including improved understanding...
top stories 12oct2024

Top Stories: iOS 18.1 Release Date, New Macs Incoming, and More

Saturday October 12, 2024 6:00 am PDT by
Things are firming up for a big Halloween week for Apple, with the company's next operating system updates reportedly coming early in the week and hardware launches coming a few days later. Ahead of those hardware launches, we've recently seen what appears to be one of the most significant physical product leaks in years, while some of the new features in Apple's recent software updates have ...
16 pro

iPhone 17 Pro Models Rumored to Introduce These 5 New Features

Friday October 11, 2024 8:55 am PDT by
While the iPhone 16 series was released just a few weeks ago, there are already many rumored features for the iPhone 17 models, and especially for the Pro models. Below, we recap five key new features rumored for the iPhone 17 Pro and Pro Max so far: 24MP front camera for all iPhone 17 models: All four iPhone 17 models will feature an upgraded 24-megapixel front-facing camera, according...
maxresdefault

The MacRumors Show: Apple's Shocking M4 MacBook Pro Leak

Friday October 11, 2024 8:27 am PDT by
On this week's episode of The MacRumors Show, we discuss the unprecedented leak of Apple's M4 MacBook Pro models and the company's rumored move to more staggered hardware and software releases. Subscribe to The MacRumors Show YouTube channel for more videos Multiple leaks surrounding Apple's unannounced 14-inch MacBook Pro with the M4 chip recently surfaced online. The leaks began with unboxin...
ios 18 1 make primary

iOS 18.1 Includes Option to Set 'Primary' Email Address and Change iCloud Email

Friday October 11, 2024 3:55 pm PDT by
In iOS 18.1, there is a new option to set a "Primary" email address in the Settings app, which means it is easier to change the main email address associated with your Apple Account. The Primary email address is the one that is visible to other people when collaborating on and sharing documents, sending calendar invites, and more. Apple did not previously make it easy to change an Apple...
Generic iOS 18 Feature Real Mock

Apple Stops Signing iOS 18.0

Thursday October 10, 2024 12:10 pm PDT by
Apple today stopped signing iOS 18.0, preventing iPhone users who have upgraded to iOS 18.0.1 from downgrading to iOS 18. Apple released iOS 18.0.1 a week ago on October 3. It is not unusual for Apple to stop signing older versions of iOS within a week or two after a new version of iOS is released. When Apple stops signing an update, it can no longer be installed on an iPhone due to a...
iPad mini review thumb

iPad Mini 7 Coming Next Month: What to Expect

Tuesday October 8, 2024 6:16 am PDT by
Rumors strongly suggest Apple will release the seventh-generation iPad mini in November, nearly three years after the last refresh. Here's a roundup of what we're expecting from the next version of Apple's small form factor tablet, based on the latest rumors and reports. Design and Display The new iPad mini is likely to retain its compact 8.3-inch display and overall design introduced with...
When Will Apple Launch More M4 Macs Feature

Will Apple Release M4 Macs Soon? Here's What the Latest Rumors Say

Thursday October 10, 2024 6:22 am PDT by
Apple often releases new Macs in the fall, but we are still waiting for official confirmation that the company has similar plans this year. We're approaching the middle of October now, and if Apple plans to announce new Macs before the holidays, recent history suggests it will happen this month. Here's what we know so far. As of writing this, it's been 220 days since Apple released a new...

Top Rated Comments

Caliber26 Avatar
67 months ago
I don't care what anybody says, this is still one of the most exciting days of the year for me. Apple has done a superb job at making the iPhone my most personal material possession. No matter how "lame" or "underwhelming" the updates might be, I'm still going to buy it because it's simply the latest and greatest and I'd want nothing less for myself.
Score: 27 Votes (Like | Disagree)
Howard2k Avatar
67 months ago
It’s 2019 Apple. No need to take the store down for updates.
Score: 20 Votes (Like | Disagree)
dsampley Avatar
67 months ago
Am I the only one not excited about what is rumored to be announced today?
Score: 13 Votes (Like | Disagree)
alpi123 Avatar
67 months ago
It’s 2019 Apple. No need to take the store down for updates.
It hypes people up. Also makes them wait to see the new products before they decide to buy the old generation.
Score: 10 Votes (Like | Disagree)
RyanFromQA Avatar
67 months ago
It’s not even rumored but I’m hoping for a silent Mac mini refresh to the 9th gen chips
Score: 7 Votes (Like | Disagree)
newyorksole Avatar
67 months ago
You're not. I'm with you there.

I don't think Apple themselves are, this year, like 2016 iPhone 7, is just a stepping stone, a 'meh' year. 2020 is the year of new stuff.
Whattttt are you guys even saying in this thread?

I can’t wait for some of y’all to come back during the keynote and say “well that’s pretty cool”.

The Apple fans are few and far between on this site smh.
Score: 7 Votes (Like | Disagree)