Apple is set to unveil its latest flagship iPhones on Tuesday, September 10, and ahead of that date, the company has updated its Apple Special Event app for the fourth and fifth-generation Apple TV models and the Events channel for older ‌Apple TV‌ devices.

Apple is planning to live stream the "By Innovation Only" event, and the live stream will be available through the aforementioned Events app and on Apple's Events website.

appletvevents1
The live stream will kick off at 10:00 a.m. Pacific Time, which is Cupertino's local time. On the east coast, it will start at 1:00 p.m. Eastern Time.

Apple is set to show off three new iPhones with upgraded camera capabilities, new Apple Watch models, and perhaps a few additional surprises such as the rumored "Apple Tag."

appletvevents2
For those unable to watch the live stream, MacRumors will provide full event coverage both on MacRumors.com and through the MacRumorsLive Twitter account.

We'll also be providing a spoiler-free article that will offer up a direct link to the presentation for those who plan to watch it at a later time but don't want to see spoilers.

Top Rated Comments

GIZBUG Avatar
64 months ago
No upgrade for me this year..
Thanks for the update
Score: 7 Votes (Like | Disagree)
Mr. Awesome Avatar
64 months ago
That camera bump sure does look ugly, but to be honest, it’s kind of growing on me...
... I know that Apple’s marketing will make me love it no matter what.
Score: 1 Votes (Like | Disagree)
fakejobs Avatar
64 months ago
Looks like the new iPhone color

Score: 1 Votes (Like | Disagree)
coolfactor Avatar
64 months ago
Looks like the new iPhone color

Look at the bottom.... brand name on the case. Need to be observant and not spread misinformation. :p
Score: 1 Votes (Like | Disagree)
Unity451 Avatar
64 months ago
If the previous events are anything to go by, it ends up like trying to watch paint dry. I will just wait till the end to see what they have to offer without the hype.
Or wait for the MR "September 2019 Apple Event in 7 min" video.
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Production Will Reportedly Begin Ramping Up in October

Tuesday July 23, 2024 2:00 pm PDT by
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
iPhone 17 Plus Feature

iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model

Monday July 22, 2024 4:33 am PDT by
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Generic iPhone 17 Feature With Full Width Dynamic Island

Kuo: Ultra-Thin iPhone 17 to Feature A19 Chip, Single Rear Camera, Semi-Titanium Frame, and More

Wednesday July 24, 2024 9:06 am PDT by
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Less Than Two Months Away: Everything We Know

Thursday July 25, 2024 5:43 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
icloud private relay outage

iCloud Private Relay Experiencing Outage

Thursday July 25, 2024 3:18 pm PDT by
Apple’s iCloud Private Relay service is down for some users, according to Apple’s System Status page. Apple says that the iCloud Private Relay service may be slow or unavailable. The outage started at 2:34 p.m. Eastern Time, but it does not appear to be affecting all iCloud users. Some impacted users are unable to browse the web without turning iCloud Private Relay off, while others are...