Apple Updates Apple TV Special Event App Ahead of September 10 iPhone Debut - MacRumors
Skip to Content

Apple Updates Apple TV Special Event App Ahead of September 10 iPhone Debut

by

Apple is set to unveil its latest flagship iPhones on Tuesday, September 10, and ahead of that date, the company has updated its Apple Special Event app for the fourth and fifth-generation Apple TV models and the Events channel for older ‌Apple TV‌ devices.

Apple is planning to live stream the "By Innovation Only" event, and the live stream will be available through the aforementioned Events app and on Apple's Events website.

appletvevents1
The live stream will kick off at 10:00 a.m. Pacific Time, which is Cupertino's local time. On the east coast, it will start at 1:00 p.m. Eastern Time.

Apple is set to show off three new iPhones with upgraded camera capabilities, new Apple Watch models, and perhaps a few additional surprises such as the rumored "Apple Tag."

appletvevents2
For those unable to watch the live stream, MacRumors will provide full event coverage both on MacRumors.com and through the MacRumorsLive Twitter account.

We'll also be providing a spoiler-free article that will offer up a direct link to the presentation for those who plan to watch it at a later time but don't want to see spoilers.

Top Rated Comments

GIZBUG Avatar
GIZBUG
90 months ago
No upgrade for me this year..
Thanks for the update
Score: 7 Votes (Like | Disagree)
C
coolfactor
90 months ago
Looks like the new iPhone color

Look at the bottom.... brand name on the case. Need to be observant and not spread misinformation. :p
Score: 1 Votes (Like | Disagree)
Unity451 Avatar
Unity451
90 months ago
If the previous events are anything to go by, it ends up like trying to watch paint dry. I will just wait till the end to see what they have to offer without the hype.
Or wait for the MR "September 2019 Apple Event in 7 min" video.
Score: 1 Votes (Like | Disagree)
Mr. Awesome Avatar
Mr. Awesome
90 months ago
That camera bump sure does look ugly, but to be honest, it’s kind of growing on me...
... I know that Apple’s marketing will make me love it no matter what.
Score: 1 Votes (Like | Disagree)
fakejobs Avatar
fakejobs
90 months ago
Looks like the new iPhone color

Score: 1 Votes (Like | Disagree)
Read All Comments

Popular Stories

Waze logo

5 New Waze Features Rolling Out Now: Here Are All the Details

Monday July 13, 2026 3:42 am PDT by
Google today announced that Waze is getting a handful of new features, including some Gemini-powered personalization enhancements for Conversational Reporting. Conversational Reporting already uses Gemini when users report traffic incidents like slowdowns, but now you can use it to suggest map updates like road closures or outdated addresses. Saying something like "The road is closed here"...
Read Full Article • 51 comments
apple back to school sans airpods 2

Apple's 2026 Back to School Offer is Coming Soon

Sunday July 12, 2026 7:29 am PDT by
Apple's stores will be rolling out Back to School marketing materials this week, according to Bloomberg's Mark Gurman. This suggests that the offer will begin in the U.S. in the next few days. Last year, college students and educational staff could receive a free accessory like AirPods 4 or an Apple Pencil Pro with the purchase of a qualifying Mac or iPad model. The Back to School offer is in...
Read Full Article • 16 comments
Apple 2026 Back to School Graphic

Apple's 2026 Back to School Offer Just Went Live in Select Countries

Wednesday July 15, 2026 11:48 am PDT by
Apple's annual Back to School promotion is now live in select countries in Asia, including China, India, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam. The offer provides college students and educational staff with a free item with the purchase of an eligible Mac or iPad model. The exact offer varies by country, with options including a pack of four AirTags, AirPods 4,...
Read Full Article • 19 comments