Apple Updates Apple TV Special Event App Ahead of September 10 iPhone Debut

Apple is set to unveil its latest flagship iPhones on Tuesday, September 10, and ahead of that date, the company has updated its Apple Special Event app for the fourth and fifth-generation Apple TV models and the Events channel for older ‌Apple TV‌ devices.

Apple is planning to live stream the "By Innovation Only" event, and the live stream will be available through the aforementioned Events app and on Apple's Events website.


The live stream will kick off at 10:00 a.m. Pacific Time, which is Cupertino's local time. On the east coast, it will start at 1:00 p.m. Eastern Time.

Apple is set to show off three new iPhones with upgraded camera capabilities, new Apple Watch models, and perhaps a few additional surprises such as the rumored "Apple Tag."


For those unable to watch the live stream, MacRumors will provide full event coverage both on MacRumors.com and through the MacRumorsLive Twitter account.

We'll also be providing a spoiler-free article that will offer up a direct link to the presentation for those who plan to watch it at a later time but don't want to see spoilers.

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6 weeks ago

No upgrade for me this year..

Thanks for the update
Rating: 7 Votes
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6 weeks ago

If the previous events are anything to go by, it ends up like trying to watch paint dry. I will just wait till the end to see what they have to offer without the hype.

Or wait for the MR "September 2019 Apple Event in 7 min" video.
Rating: 1 Votes
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6 weeks ago

Looks like the new iPhone color


Look at the bottom.... brand name on the case. Need to be observant and not spread misinformation. :p
Rating: 1 Votes
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6 weeks ago
Looks like the new iPhone color

Rating: 1 Votes
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6 weeks ago
That camera bump sure does look ugly, but to be honest, it’s kind of growing on me...
... I know that Apple’s marketing will make me love it no matter what.
Rating: 1 Votes
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