Samsung is in hot water with Australia's consumer watchdog for allegedly misleading consumers about the level of water resistance its Galaxy smartphones offer.
Reuters reports that the Australian Competition and Consumer Commission (ACCC) is suing the South Korean firm for falsely representing its Galaxy phones as suitable for use underwater, following ads that show the devices being submerged in swimming pools and used in ocean water.
Samsung did not know or sufficiently test the effects of pool or saltwater exposure on its phones when ads showed them fully submerged, claims the ACCC lawsuit.
"The ACCC alleges Samsung's advertisements falsely and misleadingly represented Galaxy phones would be suitable for use in, or for exposure to, all types of water, including in ocean water and swimming pools, and would not be affected by such exposure to water for the life of the phone, when this was not the case," ACCC Chairman Rod Sims said in a statement.
Samsung Galaxy phones are marketed as having IP68 water resistance, defined as resistant to water 1.5 meters deep for 30 minutes. The ACCC's point is the IP68 rating doesn't cover all types of water. However, Samsung told Reuters it stood by its advertising, complied with Australian law, and would defend the case.
The smartphone maker has invested heavily in advertising to rebuild its reputation in the public eye, following its 2016 global recall of fire-prone Galaxy Note 7 devices.